Business Management major with a focus on digital marketing, brand strategy, and market research. Experienced in content creation, campaign analysis, and cross-functional collaboration through coursework.
- Worked with clients to find influencers/content creators that best fit their campaigns using Popular Pays. Meltwater, and manual outreach.
- Developed and executed digital digital communication strategies, aligning with campaign goals.
- Used Muck Rack, Mailchimp, Talkwalker, Hotjar, Google analytics, to support media outreach, email campaigns, and website development.
- Conducted Industry and audience research to give recommendations to improve social content performance.
- Oversaw all socials for NDA client and used tools to improve performance and analyze data.
- Developed and executed brand identity, marketing strategy, and content plan.
- Coordinated inventory management, budgeting, and product planning.
- Designed social media content strategy and coordinated promotional campaigns months in advance.
- Conducted competitor analysis and trend research to position the brand for market entry.
- Delivered personalized customer experiences and maintained expert knowledge of brand collections to drive consistent sales performance.
- Utilized communication and negotiation skills to resolve client issues, improve retention, and build long-term brand loyalty.
- Coordinated cross-team communication between floor staff, stockroom, and management to improve workflow efficiency.
- Collaborated with visual merchandising and management teams to optimize product placement and increase daily revenue.
- Delivered exceptional customer service while managing high-volume orders in a fast-paced environment.
- Developed strong communication and interpersonal skills through daily engagement with 100+ customers.
- Promoted seasonal products and brand initiatives, driving upselling and customer loyalty.
- Maintained quality control, efficiency, and consistency to uphold brand standards and experience.
- Collaborated with team members to streamline workflows and improve service speed.
- Handled POS operations, cash management, and inventory tracking with accuracy and attention to detail.