Andres Penuela
Houston,TX
Summary
With over 14 years of experience in technical sales of pumps and rotating equipment, a seasoned Mechanical Engineer specializing in the development of new businesses through innovative technologies. Expertise lies in selecting appropriate equipment for complex applications such as multiphase pumping in the Oil & Gas industry, handling acids or dangerous fluids in the chemical industry, and sludge treatment in sewage treatment plants. Throughout the career, successfully led multidisciplinary teams in creating strategies, designing, manufacturing, testing, and selling comprehensive solutions tailored to meet customer needs. These solutions include automated operation with frequency inverters, instrumentation, and other elements that enable process automation. In the Oil & Gas and industrial sectors, managed equipment projects manufactured under various standards such as ANSI B73.1 (Centrifugal pumps for industrial processes), ANSI B73.3 (Centrifugal pumps with magnetic coupling), API 610 (Centrifugal Pumps for the Oil Industry), API 676 (Screw Pumps), API 674 (Piston Pumps), API 675 (Double Diaphragm Metering Pumps), API 682 (Mechanical Seals), IEEE841 (Electric Motors), API 618 (Reciprocating Compressors), and more. Additionally, possess strategic business knowledge acquired through an MBA program successfully applied in companies and manufacturers selling pumps and rotating equipment. Experience managing projects in over 10 countries and factory training from internationally recognized European and American suppliers has developed a strong skill set that allows gaining market share and driving business growth in the pump industry.
Overview
15
15
years of professional experience
1
1
Certification
Work History
International Sales Engineer & Applications Specialist
Mosherflo Pumps, LLC.
09.2021 - Current
- Performed as a technical advisor for all departments
- Built and maintained strong relationships with internal stakeholders, including product management, engineering, and customer success teams to ensure seamless coordination on sales initiatives.
- Designed and delivered product training for clients.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
- Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
- Gathered valuable feedback from clients on product performance, sharing insights with engineering teams for continuous improvement efforts.
- Mentored junior sales engineers on best practices for prospecting methods and account management techniques, fostering a supportive learning environment for professional growth.
- Provided technical support to customers during pre-sales consultations, addressing concerns, and offering solutions tailored to their needs.
- Improved overall customer satisfaction by proactively addressing concerns and resolving issues in a timely manner, demonstrating a commitment to exceptional service.
- Assisted marketing team in creating targeted collateral materials that effectively communicated product benefits to potential customers.
- Attended trade shows and seminars to promote products and network with industry contacts.
- Gained extensive knowledge of products and services to provide best-in-class sales engineering solutions.
- Utilized creative problem-solving skills to overcome technical challenges in sales process.
- Wrote detailed technical documentation for company products.
- Responded to specific customer requests, including RFP responses and industry-specific solutions.
- Helped team implement successful sales strategies for complex engineering projects.
- Worked with customers and engineering team to determine equipment needs and system requirements.
- Contributes to sales engineering effectiveness by identifying short-term and long-range issues and recommending courses of action.
- Trained employees on new technology and sales methods to build highly-knowledgeable and successful team.
- Developed suggestions for technical process improvements to optimize resources.
- Surpassed sales goals by 10-20% annually with implementation of diverse sales tools and strategies.
Sales Manager
Inglotech Colombia SAS
01.2016 - 09.2021
- Developed new business opportunities in Colombia, Ecuador, Peru, Panama, Mexico, Venezuela, Paraguay and the Caribbean.
- Developed strategies to diversify the attended markets.
- In 2015, 90% of the opportunities came from Oil and Gas market while in 2021 50% of the opportunities came from markets different to Oil and Gas.
- Implemented a sales plan for getting businesses in markets different to Oil & Gas.
- Led multidisciplinary teams up to 12 people to handle projects of 1,000,000 USD or more.
- Quadrupled the number of opportunities/clients attended in 2021 compared 2015.
- Led and trained a office based and remotely sales teams to help them reach their goals.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Developed comprehensive product knowledge, enabling tailored solutions for clients' specific needs.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Attended industry events and conventions to expand sales opportunities.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Applications Engineer
Inglotech Colombia SAS
02.2012 - 01.2016
- Developed stronger business relationships with key accounts/customers
- Processed >50 RFQs monthly, related to bidding processes for highly technical spec projects where tailor made solutions were requested
- Processed a large number monthly of non-spec RFPs related to rotary equipment and pumping systems
- Provided technical advisory to engineering companies from conceptual stages in projects where different types of pump technologies were needed or evaluated
- Led multiple trainings and conferences showing the benefits of the multiphase pumping
- Visited and evaluated multiple production locations and facilities to offer different end users optimization to their pumping and fluid handling systems
- Analyzed existing systems for potential improvements, recommending upgrades or replacements as needed.
Applications Engineer
Corporación Tecnología Global 21, C.A. (CTG21)
05.2011 - 02.2012
- Provided technical training on-site to engineering companies to increase product knowledge in pump and valves technologies helping them to selected the most adequate technology for each application
- Supported the achievement of annual sales goals by conducting high-level technical presentations of company portfolio and equipment demonstration, setup, and commissioning to end-users
- Manual calculations to select appropriate pumping technology for different applications in oil and gas market
- Played a key role between the pump manufacturer and the client for all proposal or technical support required
- Exhibited strong technical aptitude and application expertise resulting in optimized performance, continuous improvement recommendations and product innovation.
- Developed over 500 applications, effectively accomplishing all client objectives and needs.
Sales and Technical Support Engineer
Suministros Especiales C.A.
04.2010 - 05.2011
- Prepared technical and commercial proposals for sealing solutions (Metallic Gaskets, Packing, Rubber Gaskets and others) and Isolation products for oil and gas industry
- Led new business development and sales of new technology products through field visits and in house training to end user
- Explained technical information in clear terms to promote better understanding for non-technical users.
- Consistently met or exceeded performance metrics, contributing to overall team success.
- Improved overall customer satisfaction by proactively addressing concerns and resolving issues in timely manner, demonstrating commitment to exceptional service.
Education
MBA - Business Management, Business Administration and Management, General
IEP - Instituto Europeo De Posgrado
Madrid, Spain01.2016
Bachelor of Science - Mechanical Engineering
La Universidad Del Zulia
Maracaibo, Venezuela01.2010
Skills
- Goals and performance
- Customer support
- Relationship building
- Product knowledge
- Technical consulting
- Sales process optimization
- Training and mentoring
- Technical innovation expertise
- Public Speaking
- Staff management
- Innovation and creativity
- Presentation skills
Accomplishments
- Promoted to Sales Manager after four successful years in the sales department as Applications Engineer.
- Resolved product issue through consumer testing.
- Wrote a technical paper along with 2 other colleagues called "Multiphase pumping and measuring technologies as an alternative to conventional production".
Personal Information
Title: Sales Manager | Pump Specialist | Strategy Developer | Technical Sales | KAM | MBA
Affiliations
- American Society of Mechanical Engineers (ASME)
Certification
- KSB Centrifugal Pumps.
- Bornemann API 676 Twin Screw Pumps Training.
- Bornemann API 676 Progressive Cavity Pumps Training.
- Seepex Progressive Cavity Pumps Training.
- Klaus Union API 676 Twin Screw Pumps.
- Klaus Union ANSI B73.3 Magnetic Driven Centrifugal Pumps.
- Failure Analysis Training.
- Fluid Flow in Pipelines Training.
- Maintenance Planning and Optimization.
- P&ID Interpretation.
- SIAD API 618 Reciprocating Compressors.
- Varisco Self-Priming Centrifugal Pumps.
- Varisco Internal Gear Pumps.
- WEG Electric Motors.
- Eagle Burgmann Mechanical Seals.
- Flex-A-Seal Mechanical Seals.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
International Sales Engineer & Applications Specialist
Mosherflo Pumps, LLC.
09.2021 - Current
Sales Manager
Inglotech Colombia SAS
01.2016 - 09.2021
Applications Engineer
Inglotech Colombia SAS
02.2012 - 01.2016
Applications Engineer
Corporación Tecnología Global 21, C.A. (CTG21)
05.2011 - 02.2012
Sales and Technical Support Engineer
Suministros Especiales C.A.
04.2010 - 05.2011
- KSB Centrifugal Pumps.
- Bornemann API 676 Twin Screw Pumps Training.
- Bornemann API 676 Progressive Cavity Pumps Training.
- Seepex Progressive Cavity Pumps Training.
- Klaus Union API 676 Twin Screw Pumps.
- Klaus Union ANSI B73.3 Magnetic Driven Centrifugal Pumps.
- Failure Analysis Training.
- Fluid Flow in Pipelines Training.
- Maintenance Planning and Optimization.
- P&ID Interpretation.
- SIAD API 618 Reciprocating Compressors.
- Varisco Self-Priming Centrifugal Pumps.
- Varisco Internal Gear Pumps.
- WEG Electric Motors.
- Eagle Burgmann Mechanical Seals.
- Flex-A-Seal Mechanical Seals.
MBA - Business Management, Business Administration and Management, General
IEP - Instituto Europeo De Posgrado
Bachelor of Science - Mechanical Engineering
La Universidad Del Zulia
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