ANDRES PEREZ
Dallas,TX
Summary
Commercial growth professional specializing in multi-channel business transformation and customer acquisition. Successfully scaled a new retail operation, achieving over $40K in single-day revenue, while optimizing pricing strategies and enhancing customer experience to drive measurable growth.
Overview
4
4
years of professional experience
Work History
Business & Operations Analyst
SouthCoast Produce Inc.
Cedar Market Ranch
03.2024 - Current
- Partner with executive leadership to drive commercial strategy and business growth across a $5M+ wholesale produce distributor and its direct-to-consumer retail division.
- Helped transform a $5M+ wholesale produce distributor into a multi-channel business by launching and scaling Cedar Market Ranch, creating a direct-to-consumer revenue stream that diversified the business, optimized inventory utilization, and expanded market reach.
- Scaled a newly launched retail operation from single-digit daily sales into a destination business generating more than $40K in single-day revenue by integrating customer acquisition, pricing strategy, merchandising, and operational execution.
- Built and executed an organic customer acquisition strategy that generated 200K+ followers and 20M+ organic views, transforming digital engagement into sustained retail traffic, repeat customers, and measurable revenue growth.
- Directed integrated promotional campaigns that increased featured-product sales by approximately 20% while accelerating customer acquisition and strengthening brand awareness.
- Owned pricing strategy for 500+ SKUs, balancing customer demand and inventory availability to maximize profitability.
- Designed merchandising and retail layout strategies that increased product discovery and cross-selling opportunities, boosting average basket size.
- Modernized business operations by leading FreshByte ERP implementation and managing POS systems that enhanced inventory visibility and pricing accuracy.
- Developed a sustainable inventory recovery process that reduced waste disposal costs by repurposing unsellable produce into compost, improving operational efficiency and inventory utilization.
Client Solutions Analyst
ZWILLING J.A. Henckels
San Marcos, Texas
07.2022 - 07.2023
- Collaborated with operations, sales, and customer-facing teams to address complex service challenges, ensuring alignment between profitability, customer expectations, and execution quality.
- Managed multiple concurrent priorities in a high-volume environment, delivering operational solutions and upholding exceptional customer service standards.
- Evaluated transportation pricing, operational performance, and customer requirements to inform strategic decisions and enhance service execution.
Key Holder
ZWILLING J.A. Henckels
San Marcos, Texas
07.2022 - 07.2023
- Exceeded individual sales goals through consultative selling and exceptional customer service within a premium retail environment.
- Surpassed sales goals by providing consultative selling and exceptional customer service.
- Managed merchandising, inventory, and daily retail operations to enhance customer experience.
- Enhanced product visibility through strategic merchandising displays in retail environment. to improve product visibility and streamline inventory management.
- Maintained inventory levels through regular stock checks and timely replenishments.
Education
Bachelor of Science -
Texas State University
San Marcos, TX05-2023
Skills
- Data Analysis
- Business Analytics
- Financial Reporting
- Cost Analysis
- Market Analysis
- Process Optimization
- Strategic Planning
- Business Operations
- Salesforce
- Looker
- Microsoft Office
- Client Retention
- Cross-Functional Leadership
- Customer Experience
- Product Launch
Websites
Timeline
Business & Operations Analyst
SouthCoast Produce Inc.
03.2024 - Current
Client Solutions Analyst
ZWILLING J.A. Henckels
07.2022 - 07.2023
Key Holder
ZWILLING J.A. Henckels
07.2022 - 07.2023
Bachelor of Science -
Texas State University