ANDRES SWEETLAND
COMMUNICATIONS LEADER | STRATEGIC MARKETER
Summary
Results-driven communications professional with over five years of experience in product communication, media relations, and public relations. Managed press fleet logistics, fostered strong relationships with journalists, and crafted compelling narratives to amplify brand messaging. Expert in coordinating media events, responding to industry coverage, and overseeing the creation of press materials. Adept at managing cross-functional teams, driving successful PR strategies, and enhancing media engagement through digital channels.
Overview
2025
2025
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
COMMUNICATIONS MANAGER
Lyra Colorado
06.2024 - 11.2024
- Lead media relations and communications strategies to promote Lyra Colorado's national climate education initiatives, resulting in a 35% increase in engagement through targeted outreach and press coverage.
- Develop press materials, including media kits and press releases, in collaboration with external partners and stakeholders to ensure alignment with Lyra's broader communication goals.
- Manage media outreach for key events and initiatives, strengthening relationships with journalists and securing national coverage.
- Utilize data-driven insights to improve communication effectiveness and media placement across print, online, and social channels.
COMMUNICATIONS AND ENGAGEMENT MANAGER
University of Colorado
7 2022 - 06.2024
- Spearheaded media relations and coordinated product launches, engaging local and national journalists to promote the university's sustainability initiatives.
- Managed high-profile press events, working closely with media outlets to increase brand visibility and enhance public perception.
- Directed the logistics and management of press fleet for media test drives and events, ensuring seamless operations and cost-effective fleet management.
- Created press releases and media kits in collaboration with the Product Management Department, ensuring accuracy and alignment with brand messaging.
COMMUNITY OUTREACH COORDINATOR, DEI COMMITTEE CHAIR
Cultivate Behavioral Health and Education
04.2021 - 07.2022
- Developed meaningful partnerships with local healthcare providers and community organizations to enhance outreach and improve access to health services.
- Coordinated public health events, creating spaces for community members to connect with vital mental health resources.
- Managed media relations to raise awareness about mental health issues, collaborating with local news outlets and online platforms to support educational initiatives.
- Led DEI programs within the organization, fostering an inclusive culture and advocating for equity in both internal and external practices.
Education
Bachelor of Science - Ecosystem Science and Sustainability, Business Administration
Colorado State University
Fort Collins, CO 01.2016 - 01.2020
Skills
- Media Relations & Public Information
- Product Communication & Press Fleet Management
- Crisis Communication & Media Monitoring
- Event Coordination & Logistics
- Cross-Functional Collaboration
- Content Creation (Press Releases, Media Kits)
- Automotive Industry Knowledge
- Strategic Communication & Brand Positioning
Certification
FEMA Public Information Officer (PIO)
Timeline
COMMUNICATIONS MANAGER
Lyra Colorado
06.2024 - 11.2024
COMMUNITY OUTREACH COORDINATOR, DEI COMMITTEE CHAIR
Cultivate Behavioral Health and Education
04.2021 - 07.2022
Bachelor of Science - Ecosystem Science and Sustainability, Business Administration
Colorado State University
01.2016 - 01.2020
COMMUNICATIONS AND ENGAGEMENT MANAGER
University of Colorado
7 2022 - 06.2024