Andres Zapata
New York,NY
Summary
Results-driven leader with a strong background in sports sponsorship and strategic growth. Skilled in developing impactful partnerships, optimizing activation strategies, and driving measurable brand value. Adaptable and collaborative, with a track record of delivering results in fast-paced environments. Strong communicator and problem solver, committed to fostering a high-performing, positive team culture.
Overview
10
10
years of professional experience
Work History
Director, International Partnerships
Major League Baseball
03.2025 - Current
- Lead the International Partnership Activation team to bring MLB's international events to life for corporate partners
- Manage a team of four individuals across all Global Events, ensuring seamless execution of partner activations across multiple territories and time zones
Senior Manager, International Partnerships
Major League Baseball
08.2022 - 03.2025
- Collaborate internally with various departments and global offices to enhance current partnership agreements with a focus on new and improved activation platforms
- Lead and own all renewal conversations with partners while driving upsell opportunities
- Utilize creative thinking and industry knowledge to maximize ROI for each partner
- Oversee mid-season and end-of-season partner recaps
- Utilize CRM as a tool for inventory management and fulfillment tracking
- Develop strong, long-term relationships with both clients and co-workers
- Increase annual partner investments via upsells and new activation elements
- Plan and execute all partner events from start to finish.
Distributor Sales Executive
Molson Coors Beverage Company
01.2020 - 08.2022
- Own the sales relationship with four distributorships across beer, wine and spirits, and non-alcohol categories
- Accountable for volume, distribution, and market share through consultative selling driving over $70M of distributor sales revenue
- Provide expertise and communicate sales strategy at executive level to align on portfolio objectives and go-to-market plans
- Responsible for the development and execution of an above premium brand campaign resulting in a profitability increase of 7% year over year
- Develop sales materials leveraging research, Nielsen/IRI data, and case studies
- Lead the implementation of product launches through educational trainings, samplings & workshops
- Collaborate with internal departments such as marketing, supply chain, category insights, and revenue management to build custom opportunities for incremental sales
Field Marketing Manager
Molson Coors Beverage Company
04.2019 - 01.2020
- Held relationship with sponsorship properties in excess of $10M with the Buffalo Bills, Buffalo Sabres, Syracuse University, Saratoga Race Track, and more
- Leveraged partnerships to achieve brand objectives through development of retail programs, on-site activation, promotional packaging, and sampling
- Planned, tracked, and executed UNY tactical marketing budget of $4.4M
- Responsible for negotiating new deals and renewals utilizing alliance business cases to prove effectiveness of partnerships to internal stakeholders
- Curated media plans for 12 distributorships inclusive of streaming, and digital marketing
Manager, Partnership Strategy
Madison Square Garden Entertainment Corp.
11.2017 - 04.2019
- Managed day to day relationship with 15 marketing partners such as Avis, DAZN, Geico, Jägermeister, JBL Harmon, Lexus, and others
- Served as liaison between internal departments such as partnership sales, team marketing, event presentation, and operations to ensure sponsorship fulfillment across all MSG properties
- Fostered relationships with clients to deeper understand business needs and industry trends to provide creative solutions for renewals and upsells
- Managed account fulfillment budgets, CRM tracking, ticket banks, hospitality requests and organized yearly recap presentations
Account Manager
GMR Marketing
03.2015 - 09.2017
- Facilitated over 15 MillerCoors sponsorships in the Northeast market, ensuring the execution of contractual elements and experiential activations were aligned with client business objectives
- Produced recap presentations for the client that tracked and analyzed sales, consumer trends, and budgets for each sponsorship
- Supported Field Marketing Manager in developing and executing integrated marketing programs to drive sales revenue
Education
Master of Science - Sports Business
New York University
New York, New York01.2015
Bachelor of Science - Business Management, Sports Management
Florida State University
Tallahassee, Florida01.2013
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Director, International Partnerships
Major League Baseball
03.2025 - Current
Senior Manager, International Partnerships
Major League Baseball
08.2022 - 03.2025
Distributor Sales Executive
Molson Coors Beverage Company
01.2020 - 08.2022
Field Marketing Manager
Molson Coors Beverage Company
04.2019 - 01.2020
Manager, Partnership Strategy
Madison Square Garden Entertainment Corp.
11.2017 - 04.2019
Account Manager
GMR Marketing
03.2015 - 09.2017
Master of Science - Sports Business
New York University
Bachelor of Science - Business Management, Sports Management
Florida State University
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