Andres Zapata
New York,NY
Summary
Results-driven leader with a strong background in sports sponsorship and strategic growth. Skilled in developing impactful partnerships, optimizing activation strategies, and driving measurable brand value. Adaptable and collaborative, with a track record of delivering results in fast-paced environments. Strong communicator and problem solver, committed to fostering a high-performing, positive team culture.
Overview
10
10
years of professional experience
Work History
Director, International Partnerships
Major League Baseball
New York, NY
03.2025 - Current
- Lead the International Partnership Activation team to bring MLB's international events to life for corporate partners
- Manage a team of four individuals across all Global Events, ensuring seamless execution of partner activations across multiple territories and time zones
Senior Manager, International Partnerships
Major League Baseball
New York, NY
08.2022 - 03.2025
- Collaborate internally with various departments and global offices to enhance current partnership agreements with a focus on new and improved activation platforms
- Lead and own all renewal conversations with partners while driving upsell opportunities
- Utilize creative thinking and industry knowledge to maximize ROI for each partner
- Oversee mid-season and end-of-season partner recaps
- Utilize CRM as a tool for inventory management and fulfillment tracking
- Develop strong, long-term relationships with both clients and co-workers
- Increase annual partner investments via upsells and new activation elements
- Plan and execute all partner events from start to finish.
Distributor Sales Executive
Molson Coors Beverage Company
New York
01.2020 - 08.2022
- Own the sales relationship with four distributorships across beer, wine and spirits, and non-alcohol categories
- Accountable for volume, distribution, and market share through consultative selling driving over $70M of distributor sales revenue
- Provide expertise and communicate sales strategy at executive level to align on portfolio objectives and go-to-market plans
- Responsible for the development and execution of an above premium brand campaign resulting in a profitability increase of 7% year over year
- Develop sales materials leveraging research, Nielsen/IRI data, and case studies
- Lead the implementation of product launches through educational trainings, samplings & workshops
- Collaborate with internal departments such as marketing, supply chain, category insights, and revenue management to build custom opportunities for incremental sales
Field Marketing Manager
Molson Coors Beverage Company
New York
04.2019 - 01.2020
- Held relationship with sponsorship properties in excess of $10M with the Buffalo Bills, Buffalo Sabres, Syracuse University, Saratoga Race Track, and more
- Leveraged partnerships to achieve brand objectives through development of retail programs, on-site activation, promotional packaging, and sampling
- Planned, tracked, and executed UNY tactical marketing budget of $4.4M
- Responsible for negotiating new deals and renewals utilizing alliance business cases to prove effectiveness of partnerships to internal stakeholders
- Curated media plans for 12 distributorships inclusive of streaming, and digital marketing
Manager, Partnership Strategy
Madison Square Garden Entertainment Corp.
New York, NY
11.2017 - 04.2019
- Managed day to day relationship with 15 marketing partners such as Avis, DAZN, Geico, Jägermeister, JBL Harmon, Lexus, and others
- Served as liaison between internal departments such as partnership sales, team marketing, event presentation, and operations to ensure sponsorship fulfillment across all MSG properties
- Fostered relationships with clients to deeper understand business needs and industry trends to provide creative solutions for renewals and upsells
- Managed account fulfillment budgets, CRM tracking, ticket banks, hospitality requests and organized yearly recap presentations
Account Manager
GMR Marketing
New York
03.2015 - 09.2017
- Facilitated over 15 MillerCoors sponsorships in the Northeast market, ensuring the execution of contractual elements and experiential activations were aligned with client business objectives
- Produced recap presentations for the client that tracked and analyzed sales, consumer trends, and budgets for each sponsorship
- Supported Field Marketing Manager in developing and executing integrated marketing programs to drive sales revenue
Education
Master of Science - Sports Business
New York University
New York, New York01.2015
Bachelor of Science - Business Management, Sports Management
Florida State University
Tallahassee, Florida01.2013
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Director, International Partnerships
Major League Baseball
03.2025 - Current
Senior Manager, International Partnerships
Major League Baseball
08.2022 - 03.2025
Distributor Sales Executive
Molson Coors Beverage Company
01.2020 - 08.2022
Field Marketing Manager
Molson Coors Beverage Company
04.2019 - 01.2020
Manager, Partnership Strategy
Madison Square Garden Entertainment Corp.
11.2017 - 04.2019
Account Manager
GMR Marketing
03.2015 - 09.2017
Master of Science - Sports Business
New York University
Bachelor of Science - Business Management, Sports Management
Florida State University