Summary
Overview
Work History
Education
Skills
Timeline
References
Generic

Andrew Armstrong

Sales Strategy and Programs

Summary

Tenacious sales executive with 10+ years experience, skilled in new promotional development, sales programs refinement, sales strategy and compensation behaviors. Seeking to dramatically increase and positively influence business behavior. Proven track record of increasing recruiting (by 22%), retention (by 47%) and reactivation (by 32%) by improving sales programs and compensation rewards.

Overview

3
3
years of post-secondary education
1
1
Language
10
10
years of professional experience

Work History

<p>Executive Director, Transformation</p> <p></p>

<p>Young Living</p> <p></p>
09.2020

  • Overhauled the internal reporting structure globally to enhance efficiency and produce more than 3x of output
  • Aligned Corporate strategy with Regional business unit strategy
  • Initiated strategies to fully burden regional business unit with profit and loss
  • Redefined and created ownership strategy to enhance ownership and accountability
  • Led and coordinated various changes in roles and responsibilities across all departments and functions


<p>Director, Global Sales Programs</p> <p></p>

<p>Young Living</p> <p></p>
04.2020 - 09.2020

  • Managed, implemented and launched new compensation programs that drove enrollments over 79% and monthly sales over 40%.
  • Identified operational gaps to increase sales efficiencies, which allowed for sustained supply chain of enrollment kits.
  • Led and coordinated a global cross functional group which has increased monthly promotions by 13%.
  • Developed sales promotional strategy for a rolling 12 months.
  • Created, implemented and led a team to identify changes needed to adhere to new legal landscape.

<p>Regional Market Director, North America</p> <p></p>

<p>Young Living</p> <p></p>
12.2019 - 04.2020

  • Managed domestic Regional Sales members in achieving certain KPI regarding enrollment, monthly order, member spend, reactivation.
  • Created updated promotion and incentive capabilities that drove enrollment, retention and member spend.
  • Represented the region and worked directly with the Global cross-functional teams to drive better, faster, stronger solutions, resolutions, and growth.
  • Developed consumable product strategy and implemented launch platforms for successful product launches.
  • Identified and drove solutions to gaps, opportunities, growth inhibitors to help the Regions/markets achieve full operating potential & first-class member experience.
  • Coordinated regularly with the Regional team members and General Managers to ensure seamless synchronization and collaboration.
  • Orchestrated new incentive trip to reward new business behavior

<p>Executive Director, Field Development</p> <p></p>

<p>Zija International</p> <p></p>
12.2017 - 12.2019

• Created and implemented new global sales strategy. Enforced new processes and reduced obstacles for full adherence and adoption of new strategy.

• Developed sales dashboard to track all sales programs and compensation rewards globally.

• Successfully on boarded and integrated two external companies. Resulting in added domestic and international revenue.

• Enhanced sales programs to operate more effectively and efficiently in both domestic and international markets.

• Created and implemented new technological enhancements to improve sales programs.

• Developed, presented and implemented sales strategies with the influence of competitor intelligence

• Led sales and support teams that spanned the globe. Set and exceeded quotas, trained sales staff

• Surfaced new revenue opportunities, enhancing pipeline to boost revenue company wide

• Facilitated real-time communication of all sales goals and initiatives to all stakeholders

• Prepared all sales budgets and forecasts. Implemented lean sales initiative. Won buy-in and idea generation from all team members. 

<p>Director, Field Development</p> <p></p>

<p>Zija International</p> <p></p>
12.2015 - 12.2017

• Successfully directed and managed multi-million dollar acquisition and integration with several companies, organizations and customers

• Created and executed sales strategy for United States, Canada, Australia, Europe and Latin America.

• Built, maintained and refined new and existing sales programs and compensation rewards for all markets.

• Launched more efficient and effective sales programs in and United States, Canada and Latin America to improve recruiting by more than 20%.

• Removed market obstacles to create real, localized sales programs and compensation rewards

• Build and expanded already existing sales team by more than 50%.

•Created and executed on cross departmental sales goals and strategies

• Led new and creative ways to engage new and existing customers via promotions and sales programs.

• Created accounts in competitor companies to gain business intelligence regarding promotions and announcements.

• Developed, presented and implemented sales strategies with competitor intelligence

• Managed the Regional Sales Team, traveled to events and drove enrollments and sales. Set, managed quotas, trained sales staff

• Monitored and reported competitive intelligence to implement new strategies and initiatives 

<p>Sales Manager</p> <p></p>

<p>Zija International</p> <p></p>
12.2014 - 12.2015

• Managed Global sales promotions and initiatives, reported all KPI of promotions to Executive Team.

• Developed sales strategy and executed in North America to improve sales and retention by more than 15%.

• Managed new market growth by enhancing and refining sales programs and compensation rewards.

• Created relationships to be connected with top competitor companies to gain business intelligence

• Drove all Account Managers to increase Leadership Ranks by 120%

• Instituted profitable promotions that increased sales


<p>Manager, Exec. Distributor Services</p> <p></p>

<p>Zija International</p> <p></p>
04.2011 - 12.2014

• Created and oversaw specialized departments regarding field leadership and retention

• Oversaw teams over 100+ agents, leading towards specific KPI goals

Increased agent and field retention by 20%

<p>Manager, Customer Service</p> <p></p>

<p>Melaleuca: The Wellness Company</p> <p></p>
07.2010 - 04.2011

 • Created and oversaw specialized departments regarding field leadership and retention

• Managed an organization over 200 individuals

• Brought in new technologies to improve quality assurance and monitoring

• Led specialized departments gathering critical customer data

• Trained and communicated daily with management regarding new initiatives

Education

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<p>Weber State University</p>
05.2013 - 06.2016

Skills

Sales Programs

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Timeline

<p>Executive Director, Transformation</p> <p></p>

<p>Young Living</p> <p></p>
09.2020

<p>Director, Global Sales Programs</p> <p></p>

<p>Young Living</p> <p></p>
04.2020 - 09.2020

<p>Regional Market Director, North America</p> <p></p>

<p>Young Living</p> <p></p>
12.2019 - 04.2020

<p>Executive Director, Field Development</p> <p></p>

<p>Zija International</p> <p></p>
12.2017 - 12.2019

<p>Director, Field Development</p> <p></p>

<p>Zija International</p> <p></p>
12.2015 - 12.2017

<p>Sales Manager</p> <p></p>

<p>Zija International</p> <p></p>
12.2014 - 12.2015

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<p>Weber State University</p>
05.2013 - 06.2016

<p>Manager, Exec. Distributor Services</p> <p></p>

<p>Zija International</p> <p></p>
04.2011 - 12.2014

<p>Manager, Customer Service</p> <p></p>

<p>Melaleuca: The Wellness Company</p> <p></p>
07.2010 - 04.2011

References

I really enjoyed working with Andrew during our time together on Zija's sales team. His institutional knowledge proved invaluable in helping me create customer acquisition and retention strategies that fit the cultural nuances of Zija. He has earned the reputation as the go-to person for just about anything, and is relied-upon to perform some of the most senior-level and highest-priority tasks across the company. His sales, marketing, and field development expertise is regularly sought after by the executive team, and he has developed excellent relationships with nearly all the top field leaders. Andrew would make a valuable addition to any team!

Andrew ArmstrongSales Strategy and Programs