Summary
Overview
Work History
Education
Skills
Section name
Timeline
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ANDREW BALZARINI

SANTA FE

Summary

Experienced professional in the information technology industry offering a unique perspective to colleagues, partners, and clients. Skilled in planning, developing, and implementing marketing programs aligned with corporate and partner standards to promote products, services, and solutions effectively. Known for strategic, objective, and creative leadership in driving high-impact campaigns and achieving sustainable results through collaboration and decisive action.

Overview

21
21
years of professional experience

Work History

Sr. Director, Marketing & Alliances

Wildflower International
02.2018 - Current
  • At Wildflower International, LTD., my strategic focus has been on maximizing partner investments and spearheading marketing initiatives that drive revenue growth and enhance brand awareness. Leveraging Market Development Funds and developing incentive programs, we have nurtured a culture of motivation and reward within our sales and technical teams.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Tactics included but not limited to:
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Maximizing and leveraging the use of Partner-specific MDF (Market Development Funds).
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Developing internal incentive (SPIF) campaigns to guide, motivate, and reward sales and technical teams.
  • Planning, promoting, and hosting local and regional internal company events to provide staff with awareness and education of partner solutions and go-to-market strategies.
  • 2022 - Awarded Dell Technologies Federal Partner of the Year | Marketing Excellence
  • 2021 - Awarded Dell Technologies Federal Partner of the Year | Social Impact Excellence

Director, Marketing & Partner Programs

iT1 Source
08.2013 - 03.2018
  • As director, I develop, implement, and manage the iT1 Source Partner Programs and supporting teams. These programs are designed to identify, recruit and form strategic partnerships between iT1 and targeted manufacturers and distribution partners with the goal of generating mutual revenue growth.
  • Primary objectives/executables include:
  • Hire, Lead, and manage the ecosystem of identified strategic distribution and vendor partners—including Tech Data, Ingram Micro, HP, EMC, Cisco, VMWare, Dell—and our internal partner program, demand generation and marketing coordinator teams.
  • Direct and manage vendor and distribution partner programs, including but not limited to rebate, MDF, and Demand-generation frameworks.
  • Direct and manage members of the Partner Program and the iT1 sales and engineering teams. - Develop, plan, and schedule all engagements between Partner Program members and internal sales and engineering teams.
  • Work directly with Partner Program members to plan and schedule all training and certification requirements required to satisfy mutual expectations.
  • Maintain understanding of strategic partner technologies, solutions and vertical focus to recognize potential opportunities and position products and solutions accordingly.
  • Maintain a comprehensive network of inside and field sales and engineering representatives of Partner Program members to collaborate and position appropriate solutions.
  • Act as a resource and advocate to internal sales and engineering teams by engaging end-user prospects and clients to position iT1 and partner solutions.
  • Manage all levels of negotiations, including pricing, warranty and service support with both partners and end-user prospects and clients.

Dell Partner Manager, Solutions Specialist

iT1 Source
07.2012 - 07.2013
  • Dell "Funded Head" - Managed the entire relationship between Dell and iT1 Source (Premier/DoMore Partner).
  • 35% Dell revenue increase FY13 Q2 – FY13 Q3
  • 125% Dell revenue increase FY13 Q3 – FY13 Q4
  • 30% Dell revenue increase FY12 – FY13
  • Primary areas of focus include:
  • Direct, guide, and manage the iT1 sales and engineering teams to obtain strategic partner certifications ensuring compliance with program requirements.
  • Educate sales team members on proper engagement practices to facilitate and develop strategic partnerships between Dell segment teams and partner sales teams.
  • Drive Dell solutions into existing account bases and penetrating “White Space” and “Greenfield” accounts.
  • Maximize Dell revenue by raising awareness of Dell’s complete enterprise solution stack.
  • Build and maintain relationships with partner’s commercial, SLED and federal accounts to promote the program and drive awareness with the employees and members of these accounts.
  • Recommend business solutions considering customer needs and both Dell and Partner interests.
  • Design unique, creative solutions and demand-generation programs for certain industries or segment verticals. Communicate strategic direction, pricing, discounting, and Dell capabilities.
  • Recommend the total Dell solution (products and services) to retain, develop and acquire partners.
  • Provide sales, technical, and administrative information to existing partner base.

Sales Executive

United Technologies Corporation
01.2011 - 01.2012
  • I was recruited to join UTC Fire & Security to assist with the rebranding from Detection Logic to Chubb and introduce the brand into the Arizona market. Assigned market focus: Healthcare, including hospitals, medical clinics and assisted living facilities.
  • Completed territory analysis (Central Arizona) and developed sales plans to identify and establish relationships with local electrical and general contractors, other low-voltage contractors and end-users.
  • Scheduled sales calls, presentations, and lunch-and-learns both in-house and at the client site promoting the Chubb brand and providing understanding regarding company capabilities and product offerings.
  • Performed take-offs and/or design-build systems based on project plans and specifications and acted as primary lead for multiple projects during bidding, design, permitting and construction.

Senior Account Executive

iT1 Source
01.2008 - 01.2011
  • Recruited to join a team of business development professionals to develop strategic relationships with owners, executives and stakeholders of nationwide organizations to secure a position as primary provider of information technology solutions including hardware, software and managed services.

Account Executive / Product Manager

GHA Technologies, Inc.
02.2004 - 01.2008
  • 2006 Co-member of Top Revenue Producing Team

Education

Master of Business Administration -

Arizona State University, W. P. Carey School of Business

Bachelor of Arts - Theater

Arizona State University

Skills

  • Collaborative leadership
  • Culture transformation
  • Team management
  • Policy development

Section name

“An infectiously POSITIVE, ENTHUSIASTIC ATTITUDE and a desire to GET IT RIGHT are KEY TENETS that CREATE DISTINCTION in my approach to both personal and professional development”

Timeline

Sr. Director, Marketing & Alliances

Wildflower International
02.2018 - Current

Director, Marketing & Partner Programs

iT1 Source
08.2013 - 03.2018

Dell Partner Manager, Solutions Specialist

iT1 Source
07.2012 - 07.2013

Sales Executive

United Technologies Corporation
01.2011 - 01.2012

Senior Account Executive

iT1 Source
01.2008 - 01.2011

Account Executive / Product Manager

GHA Technologies, Inc.
02.2004 - 01.2008

Bachelor of Arts - Theater

Arizona State University

Master of Business Administration -

Arizona State University, W. P. Carey School of Business

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