Andrew Bowins
Senior Vice President, Communications And Public Affairs
Pleasantville,NY
Summary
Andrew Bowins is an award-winning communications executive with deep experience in corporate brand management and communications. His tenure working with Fortune 100 companies has positioned him as an expert in corporate brand and communications, issues management, public affairs, media relations, analyst relations, product launch and digital marketing.
He is widely known as an innovator who mixes traditional corporate communications and media relations with digital marketing and analytics to create global campaigns that drive news coverage, engage consumers, and develop corporate narratives that drive brand preference and business growth.
Working with industry leading companies like Amazon, Dell, Nintendo, Nokia, Samsung, Sony, MasterCard, and for members of the Entertainment Software Association (Video Game Industry), he has combined his in house and agency experience to become a respected counselor recognized for his ability to build high impact teams that span the complete gamut of communications.
Andrew has deep experience in crisis and issues management and lead teams through high profile crisis including the recent Samsung Note7 recalls (phones on fire), Samsung Home Appliance recall (exploding washing machines) and Supreme Court appeals (Apple vs Samsung) in 2016.
His experience as a corporate executive includes international management experience for regions including the United States, Canada, Asia, Europe, and Latin America.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
Work History
Senior Vice President, Communications
The Entertainment Software Association
Washington, DC
04.2018 - Current
- Leads Communications and Industry Affairs team responsible for shaping $43.4 billion US video game industry’s reputation with policy makers, media, and public.
- Oversee all aspects of the communications & industry affairs for the organization, and responsible for positioning ESA, and the interactive entertainment industry, as a driving influence in the world through public affairs, partnerships, events, media relations, research, online and social media.
- Developed and executed industry’s first integrated marketing brand campaign (Game Generation) designed to inform, engage and demonstrate positive impact of video games on people, culture and economy to policy makers, media and general public.
- Revamped and rolled-out the association’s public affairs and issues management practices to address known reputation risks including: the World Health Organization categorizing video games as addictive; POTUS & State claims of a correlation between video games and mass shootings; and State and Federal concerns about screen time and children.
- Retooled associations research and polling capabilities to position CEO and ESA as a trusted resource for industry thought leadership, insight and analysis with policy makers, media and analysts. Research program anchored in two annual studies: Video Games Essential Facts and The 21st Century Video Games Economic Impact Report.
- Executive producer of global E3 digital trade show and broadcast bringing 170 million people together (media, industry and consumers) over four days to showcase innovations, products and positive impacts of video games.
Executive Director, Digital Communications
KPMG
Montvale, NJ
12.2016 - 04.2021
- Created KPMG Studios, a 27-person team and full-service creative studio and broadcast center.
- Merged corporate communications, social media, and online teams with best practices in corporate brand development, digital and social media into a single department.
- Launched firm's first digital newsroom, blog and refreshed all social channels to amplify engagement with media and analysts.
- Launched campaigns to promote firm’s story: In the Know, Future Ready and Voices
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover
- Results: 250% growth in digital audiences in first year with highest performing content and audience engagement across social and online channels in firm’s history.
- Developed engaging communication strategies
Vice President, Corporate Communications
Samsung Electronics
Ridgefield Park, NJ
06.2015 - 12.2016
- Reporting to EO, led team of 25 professionals through three of highest profile back-to-back consumer recalls in US history: Two Note 7 Recalls (2016) - mobile phones catching fire and exploding; Home Appliance Recall: 3 million Washing Machines (2016) - exploding washing machines. Remit included coordination of crisis response over 12-month period spanning government, media, industry, trade and consumer audiences.
- Responsible for all aspects of corporate communications, reputation, and corporate social responsibility.
- Served as Corporate Affairs and Community Relations liaison for company
- Served as North American Spokesperson for Samsung
- Co-chaired US risk management committee.
- Managed $25 million in charitable giving in support of Solve for Tomorrow CSR campaign.
- Results: 200% increase in positive media coverage and message pull through in first year
Senior Vice President, Corporate Communications
Mastercard
Purchase, NY
07.2011 - 06.2015
- Drove transformation of global Communication function into award-winning team that integrated traditional public relations and corporate communications with digital media.
- Co-led four-year journey to rebuild function, consolidate agency partners and recruit new talent to build out team responsible for external communications including corporate communications, product PR, media relations, social media and issues management.
- Launched A World Beyond Cash and Cashless Pioneers campaigns to advance companies goals to be a mission driven organization and leading technology company in digital payments.
- MasterCard Conversation Suite: Launched company’s first globally integrated digital publishing ecosystem allowing for real time publishing, media relations and syndication of news and thought leadership across all owned social, online and traditional media channels in 15 languages and 6 regional hubs.
- Launched Beyond the Transaction Blog
- MasterCard Insights Alley: Standardized global reporting and integrated into the launch of the MasterCard Conversation Suite allowing for real time reporting and analysis of PR across social, online and traditional media channels in 43 markets and 26 languages.
- Additional responsibilities: financial communication and earnings, product and services communications, issues management and CEO thought leadership.
- Served as company spokesperson and ambassador for the “digital enterprise” culture that sought out, piloted and championed new companies and media ventures that were innovating in the digital content, distribution and publishing space.
- Results: Maintained industry leadership in share of voice (traditional media, digital and social media) against competition for 12 consecutive quarters averaging 200% YOY growth annually.
- Awards & Recognition: Team recognized in 2014 with Diamond Sabre Award as the Company of the Year for Public Relations and in 2013 for Best Place to Work in PR and as PR Innovators of the Year. Team received a Silver Anvil for excellence in product launch communications in 2014.
Director, Global Communications
Nokia
White Plains, NY
04.2010 - 07.2011
- Co-lead communications transition team during Microsoft $1B acquisition of Nokia Phones.
- Lead global communications team through integration of Nokia music services, app store and mobile navigation offerings into Microsoft acquisition strategy.
- Remit included management of following teams: Media Relations, Product Launch and Reviews, Executive Communications and Events.
- Bolstered consumer and industry confidence in brand contributing to affective transition of Nokia to Microsoft and launch of Microsoft Mobile Business.
Director, Marketing and Communications
Dell
Round Rock, TX
07.2004 - 04.2010
- Director, Corporate Reputation (December 2009 – April 2010): Led transformation of corporate communications group through integration of digital, social media, analyst relations and media teams into one group focused on strengthening Dell’s brand as a leader in B2B and Consumer technology sectors.
- Director, Communications, Global Consumer Group (August 2008 – November 2009): Lead global communications, analyst relations and product reviews program in support of all consumer product lines including home entertainment, laptops, personal computing and mobile devices. Drove 220% YOY growth in share of voice between July 2008 and November 2009 moving Dell from 3rd place globally to leadership position in personal computing and consumer electronics category.
- Director, Marketing (July 2007 – August 2008): Established company’s first digital and social media innovation lab designed to build out social media, digital publishing, blogging and in-house content creation capabilities for company.
- Senior Communications Manager, United States (July 2004 – August 2007): Recruited to lead US regional communications function. Responsible for Business Product Group focused on servers, desktops, notebooks, workstations and services. Coordinated global launch of refreshed business product line in 2006 resulting in 200% increase in positive media coverage (over past generation).
VIce President, Technology Practice
GCI Group
Toronto, Ontario
02.2002 - 05.2004
- Recruited to restructure Canadian technology practice, increase client revenues and drive new business. Managed practice group with focus on delivering full range of strategic counsel and communications
- Programming.
- Clients included Amazon, Dell, Nintendo, SAS, Sony Ericsson.
- Accomplishments: Achieved 115 percent of revenue target in 2002 while managing $1.5 million in professional fees.
Vice President, New Media Enterprises
MAVERICK
Toronto, Ontario
05.1999 - 02.2002
- Employee one of newly launched agency designed to challenge status quo and integrate online, digital and blogging into traditional PR agency model.
- Led the New Media Enterprise Group and held P&L responsibilities contributing to agency achieving $2.5MM in consulting fees within the first year of operations.
- Clients included Royal Bank, Ventures West, PeopleSoft, Symantec and Corel.
Education
Post Graduate Diploma - Corporate Communications
Seneca College
Toronto, Ontario 01.1994 - 09.1995
Bachelor of Arts - Psychology
Trent University
Peterborough, Ontario 09.1991 - 06.1994
Skills
Strategic Planning
Accomplishments
Recognized as “Brand Marketer of the Year” by PR News
Received title of “Digital Communicator of the Year” by The Bulldog Group
Recognized as “Industry Innovator” in Holmes Report (In2) Annual Marketing Rankings
Inducted into the “PR Hall of Fame” by PR News
Timeline
Senior Vice President, Communications
The Entertainment Software Association
04.2018 - Current
Executive Director, Digital Communications
KPMG
12.2016 - 04.2021
Vice President, Corporate Communications
Samsung Electronics
06.2015 - 12.2016
Senior Vice President, Corporate Communications
Mastercard
07.2011 - 06.2015
Director, Global Communications
Nokia
04.2010 - 07.2011
Director, Marketing and Communications
Dell
07.2004 - 04.2010
VIce President, Technology Practice
GCI Group
02.2002 - 05.2004
Vice President, New Media Enterprises
MAVERICK
05.1999 - 02.2002
Post Graduate Diploma - Corporate Communications
Seneca College
01.1994 - 09.1995
Bachelor of Arts - Psychology
Trent University
09.1991 - 06.1994
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