Andrew Boyd

A marketing specialist who is experienced in strategic advertising and content development over a decade long career. In conjunction with sales and technical teams, use brand tone, consumer understanding, and creative processes to create on-message campaigns and supporting sales materials such as brochures, flyers, videos, website creation, and social media presence.

• Initiates and creates the roadmap, implementation, and creative deliverables for all aspects of marketing efforts
• Champion of brand awareness with a clear understanding of current trends and industry insites.
• Multidisciplinary liaison between engineering and sales with strong creative ability and technical aptitude.
• Possess a track record of determination, perseverance, and on-goal projects

Strategic Expertise

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Cooperated and worked closely with the multidisciplinary teams to develop marketing strategies to boost brand/product awareness.
• Improved product awareness and sales growth by implementing focused marketing campaigns and engaging in professional networking to support growth.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Managed online advertising and social media campaigns to assess the success of different strategies.

Proficiencies

• Creating fresh print and digital deliverables for advertising, trade shows, and sales networks internally and collaboratively with outside partners.
• Videography filming and editing, website creation, social media.
• Programs: Adobe Suite (InDesign, Photoshop, Illustrator, Premier Pro), Microsoft Products ( Excel, Word, PowerPoint), Solidworks, Keyshot.
• Helped incorporate product development functions and changes to answer the needs of consumers.