Andrew Brau
Lansing
Overview
9
9
years of professional experience
Work History
Director for Paid Media
Change Media Group
05.2023 - Current
- Managed a team of media planners and ad buyers who directed the strategy behind several million dollars of client persuasion and mobilization ad spend.
- Directed the complete reorganization of the advertising agency including staffing, renegotiation of contracts, and the establishment of new operations protocols.
- Served as the primary liaison between the advertising team and aspects of the agency.
- Assisted in the development and execution of the firm's sales strategy.
Lead Integrated Media Planner and Buyer
GPS Impact
01.2021 - Current
- Served as strategic lead on over $30M in linear and digital persuasion spending. Clients included several frontline congressional, gubernatorial, and issue campaigns.
- Managed every aspect of client's advertising programs, including development of media plans, ad buying, and reporting.
- Trained and managed two media assistants in competitive reporting and station rate requests.
- Reported directly to GPS Impact and GPS Media partners on performance of client's linear advertising programs.
Senior Digital Media Planner and Ad Buyer
GPS Impact
11.2018 - 12.2020
- Served as strategic lead on over $20MM in digital persuasion spending. Clients included two DSCC targeted US Senate races, several congressional campaigns, and two statewide coordinated campaigns.
- Managed over $2MM in direct response advertising and email acquisition spend. Programs included Theresa Greenfield for Iowa who raised a record-breaking $37MM on digital.
- Managed every aspect of our client’s advertising programs, including the development of media plans, placement of creative, monitoring, optimization, and reporting.
- Acted as liaison between GPS Impact’s direct response and advertising teams to find opportunities for cross-training and learning.
- Completely rebuilt GPS Impact's advertising and email fundraising reporting infrastructure to better incorporate Datorama and other business intelligence tools.
- Managed one junior-level media planner and ad buyer and trained three.
Digital Media Planner and Ad Buyer
GPS Impact
01.2018 - 11.2018
- Served as strategic lead on over $10MM in digital persuasion spend across a diverse set of clients including gubernatorial, congressional, and local candidates.
- Managed every aspect of our client’s advertising program including the development of media plans, placement of creative, monitoring, optimization, and reporting.
- Responsible for training two advertising associates late in the cycle. Training included fundamentals of media planning as well as ad buying in Facebook Ads Manager, Google Ads, and Adobe Ad Cloud.
Advertising Associate
GPS Impact
06.2017 - 01.2018
- Managed ad trafficking and optimization of GPS Impact’s direct response advertising programs.
- Provided comprehensive advertising reports to principals and partners, distilling complicated programs into easy to understand top-lines.
Project Lead
Link Strategies
01.2015 - 02.2017
- Spearheaded planning, scheduling, and execution of over 2,600 informational town hall meetings in seven Midwestern states.
- Managed a staff of five employees and four contract attorneys that signed over 15,000 corn farmers to participate in a mass tort litigation against Syngenta Ag.
- Developed and executed the earned media strategy to spread awareness of the Syngenta litigation in radio newspaper, and TV markets in seven Midwestern states.
- Acted as liaison between Mauro Archer and Associates network of over 80 referral firms and the primary litigating firm, Watts Guerra.
Education
Bachelor of Arts - Political Science And History
The University of Iowa
Iowa City, IA05.2011
Skills
- Linear and Digital Media Planning
- Broadcast, Cable, and Terrestrial Radio Media Buying
- Programmatic Digital Media Buying
- Meta Ads Manager
- Google Ads Manager
- Google Tag Manager
- LiveRamp and Factual Audience Developer
- Business Intelligence Tools
Timeline
Director for Paid Media
Change Media Group
05.2023 - Current
Lead Integrated Media Planner and Buyer
GPS Impact
01.2021 - Current
Senior Digital Media Planner and Ad Buyer
GPS Impact
11.2018 - 12.2020
Digital Media Planner and Ad Buyer
GPS Impact
01.2018 - 11.2018
Advertising Associate
GPS Impact
06.2017 - 01.2018
Project Lead
Link Strategies
01.2015 - 02.2017
Bachelor of Arts - Political Science And History
The University of Iowa
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