Andrew Butler
Brooklyn,NY
Summary
Innovative and results-driven Marketing Manager with a proven track record of driving growth through strategic offline marketing campaigns. Specializes in maximizing response rates, lifetime value, and brand loyalty, with expertise in analyzing campaign performance, identifying growth opportunities, and fostering efficient vendor partnerships. Experienced in managing multi-million-dollar portfolios and leading cross-functional teams,.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Share Local Media
04.2023 - Current
- Mentored and guided a team of direct reports, overseeing direct mail and OOH deliverables for over 30 accounts, leading to millions in new revenue in 2 years
- Lead strategy and execution for performance-driven clients across all offline channels, achieving scalable increases in response, LTV, and customer loyalty
- Analyzed complex results phase over phase against outlined client KPIs, driving recurrent and ad hoc reports to optimize marketing efforts and increase spend
- Cultivated relationships with new vendors, leading to an average reduction in my team's production costs of $280K monthly
Assistant Marketing Manager
Share Local Media
11.2021 - 04.2023
- Managed integrated media allocation for my clients across all platforms, implementing custom campaign tactics
- Conducted A/B and channel testing to enhance performance, translating data into actionable insights for clients and communicated new targets to key stakeholders
- Identified growth opportunities and barriers for clients through comprehensive analysis, crafting strategies and presentations aligned with latest market dynamics
- Developed an internal paid acquisition strategy across digital resulting in leads that generated $1M
Senior Marketing Associate
Share Local Media
04.2020 - 11.2021
- Evaluated and reported on marketing performance metrics for improvement across priority accounts
- Represented SLM at top marketing conferences, generating in-person demand and new relationships
- Experimented, and iterated to improve campaign performance, translating granular data into insights
Marketing Associate
Share Local Media
04.2019 - 04.2020
- Managed day-to-day offline marketing operations, including budgeting, resource allocation, and analysis
- Created, measured, and optimized high-performance campaign strategies for accounts using a mix of KPIs, managing dozens of clients at a time
- Designed and optimized strategic social media posts across LinkedIn, Instagram, and Facebook to introduce SLM to new prospects and highlight successful projects, resulting in 115% increase in annual leads
Account Executive
HomeAdvisor
05.2018 - 04.2019
- Ranked 12th out of 900 account executives for total overall revenue and account retention
- Selected to mentor new hires, facilitating successful integration to their roles and long-term success
Sales Development Representative
HomeAdvisor
06.2017 - 05.2018
- Managed the full sales lifecycle, achieving high close rates and consistently surpassing targets
- Pioneered innovative sales and prospecting tactics to secure accounts in high-priority territories
Education
Bachelor of Arts - Political Science And Government
University of Minnesota
Minneapolis, MN05-2017
Skills
- Microsoft Suite
- Offline Marketing
- Data Analysis
- CRM Software (Hubspot, Airtable)
- Creative Direction
- Brand Development
Timeline
Marketing Manager
Share Local Media
04.2023 - Current
Assistant Marketing Manager
Share Local Media
11.2021 - 04.2023
Senior Marketing Associate
Share Local Media
04.2020 - 11.2021
Marketing Associate
Share Local Media
04.2019 - 04.2020
Account Executive
HomeAdvisor
05.2018 - 04.2019
Sales Development Representative
HomeAdvisor
06.2017 - 05.2018
Bachelor of Arts - Political Science And Government
University of Minnesota
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