Microsoft Excel
Andrew Carroll
Proven Leader & Product Marketing Professional
Avon,IN
Summary
Proven leader and talent developer. Constant focus on customer engagement and business visibility in online searches through successful SEO approaches with an eye on the bottom line: conversion across channels. Experienced in developing marketing initiatives, increasing business success and driving breakthrough growth. Excellent analytical, organizational and decision-making abilities.
Overview
9
9
years of professional experience
4
4
Certifications
3
3
Years of management experience
Work History
Director of Content
Central Restaurant Products
Indianapolis, IN
01.2019 - Current
- Continuous progression of responsibilities each year, including executive level ownership of company goals in 2020 & 2021
- Hired, trained, and provided daily direction for 8 employees.
- Create efficiencies & automation for team responsible for maintaining 730K SKUs
- Developed product pruning strategy to remove low performing products & give increased content focus to high performers to maximize crawl budget and user experience
- Created all-new SEO & content marketing plans - on pace to drive over 300K additional organic visits in 2021 (growth: 2019 - 21K, 2020 - 149K, 2021 - 57K YTD through 2/28/21)
- Revamped email marketing strategies to increase email revenue by 104% through segmentation & A/B testing
- Solved diverse supply chain problems by implementing new state-of-the-art demand management & forecasting system, training buying team for successful and on-time implementation
- Responsible $15MM average daily inventory; achieved annual closing inventory value and service level goals each year
Category Manager
Central Restaurant Products
Indianapolis, IN
01.2016 - 01.2019
- Assigned smallest categories at hire, was reassigned to largest category after just one year
- Launched new private label brand in July 2017, resulting in $4.1MM revenue in first full year; growth to $8.1MM in 2020
- Grew total category private label sales from $7.4MM to 13.6MM in two years
- Negotiated advantageous contracts with key vendors; at least 3 contracts per year resulting in >= 3% improvement
- Key contract negotiation resulted in 13% improvement, followed by a strategy to use those dollars to increase vendor sales from 450K to $980K in just one year with 4 point margin improvement
Product Portfolio Manager
Paoli Furniture
Paoli, IN
12.2014 - 01.2016
- Ownership of three year strategic product plan
- Directed pricing strategy and complete gap analysis for new product opportunities
- Lead discontinuation process for end of lifecycle products; identified major customers selling end-of-life products and ease transition to alternatives
- Elimination of 11 seating product lines that resulted in 3% gross profit increase despite 6% lower revenue year over year
- Reduced manufacturing complexity from front-end by utilizing coefficient variability of demand and volume trends to remove over 600 parts from the facility
Associate Product Business Manager
Paoli Furniture
Paoli, IN
10.2013 - 12.2014
- Assisted product team by providing data validation for portfolio management efforts
- Provided both insights and suggested actions
- Served as Project Manager for new seating series development; launched project on time with a brand new upholstery process ahead of schedule
Education
Bachelor of Science - Management
Indiana University Bloomington
Bloomington, INSkills
SEO best practices
Strategic content planning
Vendor Management & Negotiation
Data Analysis & Synthesis
Content Strategy
Talent Engagement & Development
Software
Inventory Planning & Forecasting
Adobe Creative Suite
PowerBI
SQL
Certification
BrightEdge