Andrew Clarke
Experienced Creative Brand Strategist
San Francisco,CA
Summary
Multi award-winning leader of brand strategy and innovation for major brands and start-ups.
Passionate about technology and 20+ years tech experience.
20+ years experience in brand marketing with hands-on expertise in leading strategic multi-pronged brand marketing campaigns across social, written content, video, events, and public relations.
Proven track record of creating and executing on marketing campaigns that take strategic and novel approaches at engaging audiences (e.g. Atlassian, Nokia/Microsoft Mobile, MINI, PUMA).
Highly competent and nimble: "Strategic acuity and agility is where you really shine." - Atlassian
Entrepreneur; skilled solver of apparently impossible problems and people.
Strong collaborator, partner and trusted advisor.
Overview
22
22
years of professional experience
Work History
Founder, Chief Brand Strategy Officer
BrassIdeas
1 2013 - Current
- Led many highly successful, integrated, multi-prong campaigns for major companies like Atlassian, Microsoft, Energizer and start-ups like SmartRecruiters and Galvanize.
- Bootstrapped my own agency, starting with zero funding and no clients. Served major brands and start-ups for the last 11 years. Can bring a huge network of talent to benefit your teams.
Head of Brand Strategy
Butler Shine Stern and Partners
01.2010 - 01.2013
- Brand strategist on successful launch of MINI Countryman, a car many feared would destroy the brand.
- Took Isis mobile payments from zero to 40% unaided awareness in 90 days (sold to Google Wallet).
- Smashed sales targets by 50% for re-launch of Nokia. Relaunch campaign was instrumental in Nokia's $1Bn sale to MSFT.
- Created a strategy workshop described by the former CEO of MINI as "the best strategic exercise in the history of our company."
SVP, Worldwide Head of Innovation
ZenithOptimedia
01.2008 - 01.2010
- Global leader of PUMA. Led brand strategy and global development of campaign that saved PUMA's soccer business and grew agency revenue +30%
- Cross-functional leadership: repaired broken relationships with key stakeholders and external partners.
- Championed innovation by founding new department to bring clients disruptive thinking about business, culture, and media.
VP, Marketing
Rhythm New Media
06.2005 - 08.2006
- Led marketing for cash-strapped start-up launching video ads on mobile phones. Exceeded annual sales targets within four months, having created brand strategy, marketing plans, sales materials and made in-person sales calls. Personally signed Nissan, Jeep, Chrysler, and Sprint.
- Wrote press release that took an unknown start-up from an obscure side room to main stage at Cannes Ad Festival.
Head of Brand Strategy
Hal Riney
07.2002 - 08.2005
- Hired to save Sprint B2B business and created strategy and campaign that succeeded.
- Creative campaigns for consumer and business wireless led all metrics, despite lowest category media spend.
Education
Bsc., (Hons) Marketing (Management Science) -
University of Lancaster
Lancaster, UKSkills
20 years experience in brand marketing
Entrepreneur: truly respect the people and process
Strong partnership skills: built a 10 year-old virtual agency with top-class media and production partners
Lifelong learner, growth mindset
Advisor and resource to early stage companies
Strong industry network
Skilled workshop creator and moderator
Customer insights expert
Strong collaborator and networker
Able to identify/vet marketing agencies and consultants
Self-starter (entrepreneur)
High EQ, highly empathetic, long C-Suite experience
Citizenship
- USA
- UK
Testimonials
- ""Atlassian's IPO went for $1Bn over expectations. Many factors contributed to that of course, but Andrew's product campaign that made the brand famous and liked overnight probably didn't hurt." Ms. Teresa McDermit, former Head of Brand, Atlassian.
- "Out-of-the-box thinker, while also considerate of the dynamics in complex marketplaces such as health care. Fun and inspiring to work with. Deliverables exceeded high expectations." - Jason Bobe, Biomedical Technologist, DIYbio.org.
- "A joy to work with." Ms. Colleen Orani, Marketing Dir. Rayovac.
- "Strategy from heaven, even on accounts from hell." Jerry Gentile, former Global Executive Creative Director, TBWA Chiat/Day.
Strategy & Creative Campaign Awards
- D&AD
- Cannes Lions
- One Show
- Gold Effies
Timeline
Head of Brand Strategy
Butler Shine Stern and Partners
01.2010 - 01.2013
SVP, Worldwide Head of Innovation
ZenithOptimedia
01.2008 - 01.2010
VP, Marketing
Rhythm New Media
06.2005 - 08.2006
Head of Brand Strategy
Hal Riney
07.2002 - 08.2005
Founder, Chief Brand Strategy Officer
BrassIdeas
1 2013 - Current
Bsc., (Hons) Marketing (Management Science) -
University of Lancaster