Andrew Cope

Sales Manager – Waterview Landing at Babcock Ranch
Toll Brothers – SWFL Division

• Spearheaded Toll Brothers' successful entry into the Southwest Florida market within Babcock Ranch, then ranked as the #4 fastest-selling community in the U.S.
• Achieved 120% of sales goal in the first year while maintaining the highest profit margins in the division, setting a new performance benchmark.
• Played a key role in establishing brand presence, driving early adoption, and generating momentum in a highly competitive and rapidly growing master-planned environment.

Sales Manager - Retreat at McLean & Mehr Farm
Toll Brothers – Northern Virginia Division

• Took over two underperforming communities that had sold only 11 homes in 19 months, with fiscal year-to-date sales at just 2 prior to arrival.
• Within three months, fostered a collaborative team environment and sold 9 homes, turning around performance dramatically.
• Delivered the most successful fiscal year in the job’s history with a total of 11 sales, reversing the trajectory of both communities and exceeding prior benchmarks.

Sales Manager – The Parker at Lenah Mill
Toll Brothers – Northern Virginia Division

• Led the launch and execution of Toll Brothers’ experimental “Toll Lite” product line, featuring a stripped-down, à la carte upgrade structure within an established, luxury-focused community.
• Tasked with selling 36 no-frills homes on 97 homesites, with a goal of increasing annual sales pace to 40.
• When COVID-19 struck, pivoted strategy under pressure to maximize velocity, resulting in 62 homes sold in the first 52 weeks and 87 homes sold in just 14 months, totaling $66.8M+ in revenue.
• Achieved $125,000+ price increases, ultimately selling above the pricing of the next-tier product line in the same community.
• The Parker became the most profitable community in the division, and its success inspired the rollout of similar models nationally.
• Nominated for NVBIA’s Team Sales Manager of the Year – Single Family Homes Over $500,000.

Sales Manager – Regency at Belmont Greenbrier Collection
Toll Brothers – Ashburn, VA | August 2018 – May 2019

• Hand-selected to lead sales at Regency Greenbrier following a successful launch of an urban infill and active adult product line.
• Inherited a community pacing 11% behind goal and quickly turned performance around by implementing a team-driven sales approach and launching a targeted Realtor engagement strategy.
• Sold 41 condominium homes, selling out the community months ahead of schedule and surpassing expectations.
• Earned distinction as Sales Manager of the Year – Attached Products for the DC Metro Division.
• Nominated for NVBIA Sales Team of the Year – Attached Homes Under $500,000.

Sales Manager – Eisenhower Square
Toll Brothers – Alexandria, VA | February 2018 – July 2018

• Selected to launch Toll Brothers’ first urban infill community in over 40 years, introducing a luxury townhome product to the Alexandria market.
• Focused initial efforts on building brand awareness within the D.C. Metro Realtor community, conducting competitive analysis, and advising on product positioning and pricing strategy for 20’ and 22’ four-story townhomes.
• Opened for sales in late April and achieved 6 luxury townhome sales in the first 90 days, each priced over $1M.
• Played a foundational role in the successful long-term sellout of the community, which fully closed out over the next two years.

Sales Manager – Dominion Valley Country Club, Greenbrier Collection
Toll Brothers – Haymarket, VA | August 2016 – February 2018

• Assigned to revitalize an active adult condominium community originally opened in 2004, shuttered in 2007 due to underperformance, and reopened in 2014 with low expectations.
• Inherited a sales pace of 17 homes annually, against a modest projection of 28, and strategically elevated performance to an impressive 47-home annual pace.
• Refocused marketing efforts on younger families in nearby new-home communities, targeting adult children seeking proximity to aging parents, and on downsizing active adult buyers seeking one-level living.
• Led and mentored two Sales Managers in training, building a collaborative, high-performing team culture.
• Community sold out ahead of schedule, and recognized as Sales Manager of the Year – Attached Products by the DC Metro Division.

Sales Manager – Moorefield Green, Huntington Collection
Toll Brothers – Ashburn, VA | April 2015 – August 2016

• Assigned to a struggling single-family home community with only 4 sales since opening in October 2014; turned performance around by selling 45 homes in 12 months, propelling the community into closeout phase.
• Exceeded quarterly and annual sales projections by 62%, while significantly improving profit margins and generating over $42 million in total revenue in 2015.
• Launched a comprehensive Realtor outreach campaign using email marketing, direct mail, and in-person visits to elevate community visibility.
• Created and executed a compelling selling proposition that clearly differentiated the product line in a competitive marketplace.
• Honored as Sales Manager of the Year – 2015 for outstanding performance and leadership.

Sales Manager – Villages at Loudoun Valley
Toll Brothers – Ashburn, VA | May 2010 – April 2015

• Appointed to lead sales for The Villages at Loudoun Valley, a startup single-family home community priced from the low $500Ks; elevated it to become the #1 detached single-family community in the region and the most profitable in the division.
• Consistently met or exceeded sales goals, driving sustained success throughout a multi-year sales cycle.
• Developed and executed a targeted Realtor outreach strategy through email, direct mail, and in-office visits, fostering strong broker relationships and repeat business.
• Conducted ongoing Competitive Market Analysis (CMA) reports, benchmarking pricing, features, square footage, and pace across local competitors.
• National and Regional Recognition:
  Outstanding Effort in a Start-Up Community (2010)
  Rising Star Sales Manager of the Year (2010)
  Sales Manager of the Year – Runner Up (2011–2014)
  #2 in National Sales Contest – Single-Family Homes (2012)
  Runner-Up, Community of the Year – Singles (2013 & 2014)
  Platinum Club Member
• Surpassed $20 million in annual sales from 2011 through 2014, establishing a long-term benchmark of excellence.

Sales Manager – Waterford Ridge
Toll Brothers – Waterford, VA | January 2008 – May 2010

• Transferred to revitalize sales at a struggling luxury estate and signature home community in Western Loudoun County amid a declining market.
• Developed and executed an aggressive Realtor outreach program, increasing visits and referrals by over 180% within the first year.
• Launched bi-annual homeowner appreciation events to foster community referrals and strengthen customer loyalty.
• Designed and implemented targeted direct mail campaigns aimed at past prospects, new leads, and existing Toll Brothers homeowners.
• Devised competitive sales strategies to successfully position homes against foreclosures in the market.
• Assisted in revamping the Virginia Division’s CRM marketing program to improve efficiency and effectiveness.
• Achieved a steady increase in sales deposits within two months and consistently met quarterly sales projections not reached since 2007.
• Successfully sold out the community by April 2009.
• Recognized by the Mid-Atlantic Division for Excellence in A-Close-Out Community.
• Delivered over $10 million in sales across 2008, 2009, and 2010.

Project Manager – The Mews at Loudoun Valley
Toll Brothers – Ashburn, VA | September 2006 – January 2008

• Selected for the accelerated executive management training program to lead operations for a $61 million, 172-unit townhouse community startup.
• Negotiated subcontractor contracts to optimize budget allocations and maximize contributions to corporate general & administrative expenses.
• Designed and produced all sales and marketing collateral, ensuring consistent and compelling community branding.
• Oversaw final design and setup of the sales center office space to create an effective customer experience environment.
• Secured all necessary building permits to maintain project timeline and regulatory compliance.
• Developed and implemented the model home interior design theme, aligning with target buyer preferences.
• Conducted extensive competitive market analyses to inform pricing, positioning, and marketing strategies.
• Created a public relations campaign to rebuild Realtor community support following dissatisfaction related to reduced commission structures during a strong market phase.