Andrew Cordero
Key Account Sales Leader | Beverage + Food CPG Specialist
San Diego,California
Summary
Sales professional with deep expertise in driving revenue growth and developing strong client relationships. Proven success in sales strategy implementation, team leadership, and fostering collaborative environment. Strong negotiation skills, adaptability, and focus on delivering impactful results. Known for reliability, effective communication, and ability to thrive in dynamic markets.
Overview
11
11
years of professional experience
Work History
US Sales Lead
Wild Nectar Honey (Contract)
03.2025 - Current
- Assisted retail expansion into Thrive Market, Erewhon, and top-tier independent Natural retailers.
US Sales Lead
Natural Raw C (Contract)
01.2023 - Current
- Launched Raw C into KeHE with distribution across key DCs, securing authorizations at Pavilions, Jewel-Osco, and independent Natural retailers.
- Led successful placement into Costco LA, navigating high-level buyer relationships.
- Developed sales strategy across Natural, Mass Market, Club, and eCommerce channels.
Sales & Marketing Lead
Purely Righteous Brands (Contract)
01.2022 - Current
- Helped launch and lead international CPG brands (primarily from Australia) into the US market through an International Launchpad Program.
- Built brand awareness and sales traction across Foodservice, Grocery, Mass, and eComm.
- Led go-to-market strategy including retail outreach, distributor negotiations, and positioning.
National Sales Manager
Earnest Eats
07.2019 - Current
- Serve as lead point of contact for all national sales activities and account management.
- Negotiated contracts and executed agreements to grow account profitability and long-term relationships.
- Managed multiple broker teams across Natural, Club, and Conventional to drive revenue.
- Expanded distribution footprint and drove double-digit growth year-over-year.
- Spearheaded successful private label partnerships in both domestic and international markets.
Territory Representative
Perfect Bar
10.2018 - 09.2019
- Organized and executed Costco roadshows and in-store demos across the territory.
- Trained and coached contracted brand ambassadors.
Sales Representative
Ideal Cabinetry
05.2018 - 06.2019
- Managed sales process from prospecting to close with builders and contractors across San Diego.
Territory Manager
Mamma Chia
03.2017 - 01.2018
- Managed 100+ accounts across Orange County, executed promotional calendars, and expanded new business.
Dairy/Frozen Manager
Sprouts Farmers Market
11.2014 - 02.2017
- Managed inventory, merchandising, and product mix for high-volume location.
Skills
Strategic Sales & Account Management
Channel Development: Natural, Club, Conventional, Foodservice, eComm
Broker & Distributor Management (KeHE, UNFI, Mass Market)
Trade Spend Management
Data Analysis: SPINS, Nielsen, Retailer Portal Data
CRM, Microsoft Office Suite
Contract Negotiation, Relationship Building, Cross-functional Collaboration
Accomplishments
- Placed Raw C in KeHE and into national/regional retailers including, Pavilions, Costco LA and Jewel-Osco.
- Expanded Wild Nectar into Thrive Market and Erewhon.
- Led Australian brand expansion into U.S. via Purely Righteous International Launchpad.
- 8+ years of trade show experience (Expo West, Coffee Fest, NRA Show, etc.).
- Deep network of retail contacts and proven execution across channels.
Timeline
US Sales Lead
Wild Nectar Honey (Contract)
03.2025 - Current
US Sales Lead
Natural Raw C (Contract)
01.2023 - Current
Sales & Marketing Lead
Purely Righteous Brands (Contract)
01.2022 - Current
National Sales Manager
Earnest Eats
07.2019 - Current
Territory Representative
Perfect Bar
10.2018 - 09.2019
Sales Representative
Ideal Cabinetry
05.2018 - 06.2019
Territory Manager
Mamma Chia
03.2017 - 01.2018
Dairy/Frozen Manager
Sprouts Farmers Market
11.2014 - 02.2017