Andrew D. Bailey
South Charleston,WV
Summary
Experienced content strategy expert skilled in developing engaging content plans to drive growth. Recognized for collaborative work style and delivering results through strategic execution. Reliable team player with a knack for adapting to evolving project needs. Proficient in content development and SEO optimization.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Strategist
ActiveProspect
06.2024 - Current
- Developed editorial calendars to plan, schedule, and track all aspects of the company''s online presence effectively.
- Developed comprehensive content strategies to enhance brand visibility and engagement across digital platforms.
- Streamlined content production processes through the daily use of AI, resulting in faster turnaround times and more efficient workflows.
- Manage all social media activity across LinkedIn, Twitter, Instagram, and Facebook. Directly involved in doubling LinkedIn following in less than 3 years.
- Increased user engagement by designing visually appealing infographics and multimedia content for web and social media use.
- Led cross-functional teams to execute multi-channel marketing campaigns, optimizing content for target audiences.
- Plan, organize, and facilitate all webinars and helped more than double the webinar production company wide.
Content Writer
ActiveProspect
03.2022 - 06.2024
- Developed engaging content for digital marketing campaigns, enhancing brand visibility and audience engagement.
- Researched industry trends and competitor strategies to inform content creation, ensuring relevance and accuracy in messaging.
- Edited and proofread content for clarity, coherence, and adherence to brand guidelines, maintaining high-quality standards.
Staff Writer
Vox Media
01.2017 - Current
- Composed hundreds of unique and informative pieces encompassing entertainment, politics, gambling, and opinion-driven commentary for one of the top three most-visited SB Nation websites.
- Developed compelling narratives on current events, enhancing audience engagement and brand loyalty.
- Collaborated with editorial teams to produce high-quality content that aligns with company standards.
- Mentored junior writers, fostering their development through constructive feedback and guidance.
- Spearheaded initiatives to streamline editorial processes, resulting in increased efficiency within the team.
- Served as a prominent guest on ESPN Radio to discuss a myriad of topics surrounding the University of Michigan football and basketball programs.
- Record a weekly podcast (Out of the Blue) as a part of the Fan First Sports Network. Since 2017, the podcast has included guests such as the comedians the Sklar brothers, former Michigan All-American tight end Jake Butt, and former Heisman Trophy winner and Super Bowl MVP Desmond Howard.
Head Personal Trainer & Engagement Coordinator
Anytime Fitness
03.2019 - 03.2022
- Led team of trainers, providing mentorship and guidance to enhance performance and service delivery.
- Developed marketing strategies to increase membership and personal training enrollment rates.
- Developed and implemented monthly campaigns to increase personal training revenue by more than 150% in two years following the pandemic.
- Forecast future membership enrollment and project goals for the salesforce.
- Streamlined administrative processes for greater efficiency in client onboarding, billing, and recordkeeping.
- Coordinated engagement initiatives to enhance community participation and foster relationships.
- Developed strategic communication plans to promote events and increase attendance.
- Analyzed feedback data to refine programs and enhance future outreach efforts.
- Implemented social media campaigns to raise awareness and drive audience interaction.
- Built and maintained relationships with community organizations.
Grant Writer and Project Manager
KVC Behavioral Healthcare West Virginia, Inc.
09.2017 - 09.2018
- Identified and secured thousands of dollars in funding to support the developmental mission of the company.
- Increased cross-departmental coordination for efficient and effective projects.
- Researched prospective developmental resources in both private and government sectors.
- Led, managed, and supported multiple levels of a collaborative effort to launch a higher education program for children in foster care.
Freelance Editor/ Writer
Freelance Work
12.2014 - 03.2017
- Contracted with more than 20 domestic and international clients for writing, copywriting, and editing assignments
- Led comprehensive editing projects, ensuring high-quality content delivery.
- Analyzed content for clarity, coherence, and style adherence.
- Advised on content strategies to increase audience engagement.
- Developed efficient editorial workflows, improving turnaround times.
- Implemented strategic content revisions to align with client objectives.
- Optimized editorial processes for consistency and accuracy.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Education
B.S. - Business Administration
West Virginia State University
Institute, WV01.2014
Skills
- 11 years of content strategy development focused on demand generation
- 11 years of content writing
- 10 years of editing
- 10 years of podcast production
- 8 years of remote work
- 7 years of SEO research/management
- 7 years of copywriting
- 7 years of technical writing
- 5 years of project/content/communication management software (Monday, Asana, Chorus, Miro, File Stage, Lattice, Slack)
- 3 years of social media management
- 2 years of daily AI utilization (ChatGPT, Jasper, Gamma, Lovable, Writer, Scalenut)
- 1 year of data science experience (Omni Analytics)
Certification
- Google Digital Marketing & E-Commerce Certificate
- ESET Cyber Security Awareness Training Certificate
Awards
Magna Cum Laude (West Virginia State University), Delta Mu Delta (West Virginia State University), Alpha Kappa Mu Honor Society (West Virginia State University), Beta Gamma Sigma National Honor Society (Morehead State University), Cross Country Team Captain (Morehead State University)
Timeline
Content Strategist
ActiveProspect
06.2024 - Current
Content Writer
ActiveProspect
03.2022 - 06.2024
Head Personal Trainer & Engagement Coordinator
Anytime Fitness
03.2019 - 03.2022
Grant Writer and Project Manager
KVC Behavioral Healthcare West Virginia, Inc.
09.2017 - 09.2018
Staff Writer
Vox Media
01.2017 - Current
Freelance Editor/ Writer
Freelance Work
12.2014 - 03.2017
B.S. - Business Administration
West Virginia State University
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