Andrew Deon
Fort Myers,FL
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to 3+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Manager
All Phase Electric Service Of Florida
09.2020 - 09.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Restaurant Manager
West Bay Country Club
02.2017 - 09.2020
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks and customer-focused events.
- Implemented quality control initiatives while creating house-made cocktails, juice and preparations to reduce downtime and increase revenue.
- Implemented drink prep procedures that significantly reduced wasted stock.
- Closed out cash register with 100% accuracy and prepared cashier report.
- Developed unique events and special promotions, including monthly beer rotation and cocktail specials to drive sales.
- Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines and mixers.
- Decreased waste by creating and following strict recipes and measurements for drinks.
- Stayed up-to-date on state laws regarding alcoholic beverage services and maintained compliance for inspections.
- Reduced inaccuracies by carefully counting cash and keeping meticulous records of transactions.
- Determined business needs by acquiring client feedback for process improvements.
- Consulted with managers to organize special events and promotions.
- Maintained high standards of customer service by staying up to date on bar and menu options and providing effective food recommendations for guests.
- Kept facility compliant with health codes, sanitation requirements and license regulations, alleviating potentially heavy fines.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Poured and prepared mixed drinks for over 100-200 plus customers daily and created new libations drawing in clientele.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
- Maintained secure cash drawers, promptly resolving discrepancies for accuracy.
- Crafted popular cocktail menu for customers preferring liquor and spirits to wine.
- Handled money, balanced tills, processed credit card payment batches and prepared bank deposits, maintaining 100% accuracy.
- Reduced labor costs by improving employee schedules and workflows to capitalize on individual strengths and better meet forecasted customer demands.
- Took customer orders and capitalized on opportunities to sell special beverage and food options.
- Implemented new drink policies, reducing over-pouring by 80%.
- Capitalized on opportunities to advance operations and mixology knowledge, enhancing customer service with refined and current expertise.
- Maximized customer service by training staff, overseeing operations and resolving issues.
- Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
- Checked ID cards and verified bar guests were of legal age.
- Designed unique drink and cocktail offerings on monthly basis as part of seasonal offerings.
- Increased profits with enhanced inventory oversight and strategic pricing adjustments.
- Assisted servers with specialty drinks orders by preparing on-demand items without delay.
- Poured and prepared mixed drinks for over 100-200 plus customers daily and created new libations drawing in clientele.
- Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
- Kept accurate inventories and notified management of ordering needs for liquor, beer, wine and bar supplies.
- Improved customer service rankings by resolving issues quickly and accurately.
- Polished glassware, bussed tables and removed debris to keep customer areas fresh and clean.
- Followed all safety requirements for alcohol service and maintained network of available ride services for inebriated customers.
- Reduced health risks and safety hazards by preparing beverage products consistently while creating cleaning schedules, restocking items and sanitizing equipment to adhere to health department standards.
- Motivated and disciplined employees and implemented new mentoring program, which increased worker morale.
Operations Manager
South Sea Island Resort
04.2014 - 02.2017
- Established rules for ejecting problem customers from bar to reduce liability and maintain pleasant environment.
- Developed new signature cocktails to support bar marketing brand and increase profits.
- Designed unique drink and cocktail offerings on monthly basis as part of seasonal offerings.
- Supervised and trained staff on preparing and delivering drinks, handling food and money and setting up bar at beginning of shift and breaking down at end of shift to facilitate operations.
- Created balanced shift schedules to keep bar reasonably staffed during peak periods and maximize earnings for bartenders.
- Assisted servers with specialty drinks orders by preparing on-demand items without delay.
- Orchestrated numerous social functions, including private parties, business meetings and formal engagements.
- Increased bar revenue through development and marketing of featured cocktails.
- Polished glassware, bussed tables and removed debris to keep customer areas fresh and clean.
- Generated higher ticket averages by training employees on suggestive up-selling techniques.
- Conducted regular inventories of bar and drink supplies to keep stock on hand and avoid expensive rush orders.
- Maintained relationships with restaurant vendors to facilitate effective inventory management and implement cost controls.
- Consulted with managers to organize special events and promotions.
- Recruited and trained new bartenders and barbacks and scouted and auditioned performers for various special events.
- Developed drink menu with creative cocktails, contemporary wines and craft beers.
- Operated efficiently in high-volume setting to prepare and serve more than 50-100 drinks per hour.
- Stayed up-to-date on state laws regarding alcoholic beverage services and maintained compliance for inspections.
- Upsold menu items to customers, driving up per sale revenues and maximizing profits.
- Completed regular bar inventories and daily requisition sheets and increased sales and profits.
- Set up glassware, liquor and other necessary supplies for special events.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
MP&L Analyst
BMW Manufacturing
06.2012 - 04.2014
- Patched software and installed new versions to eliminate security problems and protect data.
- Configured hardware, devices and software to set up work stations for employees.
- Helped streamline repair processes and update procedures for support action consistency.
- Explained technical information in clear terms to non-technical individuals to promote better understanding.
- Performed server backups and changed and replaced backup tapes daily.
- Coordinated efficient storage areas to optimize materials movements and minimize labor hours.
- Investigated and adopted optimal shipping and receiving strategies, selecting best carriers, routes and methods to minimize costs and enhance schedules.
- Monitored scheduled shipment dates to achieve timely delivery, expediting as necessary and communicating variances to customers.
- Inspected merchandise and sent damaged pieces for repair before shipment.
- Reviewed order data to verify transactions and shipping dates.
- Checked bills of lading, outgoing package paperwork and other documentation for accuracy.
- Received incoming shipments, compared contents against associated records and transmitted to proper department.
- Updated database with changes in carrier status.
- Documented cargo movement such and obtained onward movement data.
- Compared shipping orders and invoices against contents received to verify accuracy.
- Conducted research to address shipping errors and packaging mistakes.
- Moved shipment materials to and from designated areas using lift and hand trucks.
- Corresponded with carrier representatives to make arrangements and provide instructions for shipment and delivery of orders.
Education
Associate of Arts - Criminology
SUNY Jefferson
Watertown, NYCurrent
High School Diploma -
Potsdam Senior High
Potsdam, NY06-2012
Skills
- P>Preparing garnishes
- P>Responsible alcohol service
- P>Liquor, beer and wine knowledge
- P>Classic cocktails
- P>Changing beer kegs
- P>Menu memorization
- P>Ordering bar supplies
- P>Knowledge of craft and microbrews
- Beverage preparation
- Product Development
- Print Media
- Advertising Strategy
- Project Management
- Staff Management
- Critical Thinking
- Revenue Growth
- Marketing Effectiveness
- P>Engaging personality
- P>Staff Management
- P>Dining room management
- P>New hire training
- P>Group reservations management
- P>Handling difficult customers
- P>Attending multiple customers
- P>Performance improvement
- P>Hospitality service expertise
- P>Food preparation and safety
- P>Highly reliable
- P>Inventory
- P>Theft prevention training
- P>Background investigations
- P>Conflict resolution techniques
- P>Stationary surveillance
- P>Criminal law
- P>Security Guard License
- P>Risk analysis training
- P>Relationship building and management
- P>Government security clearance
- P>Emergency Response
- P>Superior customer service
- P>Arrest procedures
- P>File and records management
- P>Emergency Management
- P>Safety and security
- P>Electronic surveillance
- P>Food preparation and safety
- P>Staff Scheduling
- P>Inventory management
- P>Inventory control and record keeping
- P>Order delivery practices
- P>Recruitment
- P>Cost-controls
- P>Point of Sale (POS) system operation
- P>Passion for customer satisfaction
- P>Food service background
- P>Trained in performance and wage reviews
Certification
Class D Security License
SerSafe
TIPS Certification
CPR/AED/FIRST AID Certified
Department Of Homeland Security-Private Sector Security Training (Activity Reporting) Certificate
SLED Certified ( SOUTH CAROLINA LAW ENFORCEMENT DIVISION)
Timeline
Marketing Manager
All Phase Electric Service Of Florida
09.2020 - 09.2023
Restaurant Manager
West Bay Country Club
02.2017 - 09.2020
Operations Manager
South Sea Island Resort
04.2014 - 02.2017
MP&L Analyst
BMW Manufacturing
06.2012 - 04.2014
Associate of Arts - Criminology
SUNY Jefferson
High School Diploma -
Potsdam Senior High