Andrew Diamond
Jersey City,NJ
Summary
Dedicated Product Marketing & Management professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Principal Product Owner
Field
10.2023 - Current
- Employees: Three (3), Business Stage: Pre-launch/Investment, Reporting to: Chief Executive Officer
- Leveraging SCRUM and Agile principles to spearhead development process for MVP app.
- Crafting, maintaining and updating product backlog, vision, roadmap, and sprint planning based on continuous market research amongst target prospective users.
- Projecting audience receptiveness to each MVP app feature, and developing A/B testing to build cases for or against them after deployment.
Manager, Sports Partnerships & Marketing
SiriusXM + Pandora
09.2019 - 03.2023
- Employees: 5,500 Annual, Revenue: $8.95 Billion, Reported to: VP, Sports Partnerships & Marketing
- Project Managed cross-departmentally with CRM, Brand, Creative Services, Ad Sales, Promotions, Events and Social teams to drive ROI on content marketing plans and integrated campaigns.
- Managed relationships and led sponsorship and marketing initiatives with contractual media partners (MLB, NASCAR, ESPN, Barstool Sports, College Football Playoff, ACC, Big Ten, Big-12, SEC, Pac-12 and conferences).
- Successfully originated and implemented one (1) high-performing contest/sweepstakes campaign per year in partnership with NASCAR, MLB, and College Football Playoff three (3) total.
Manager, Content Marketing (eCommerce)
FanChest (Series-A Startup)
04.2019 - 09.2019
- Employees: 12, Annual Revenue: $10.1 Million, Reported to: Chief Marketing Officer
- Established brand vision and aligned content marketing plans to streamline communication plans.
- Revamped automated email campaigns, sparking 1.6 percent month-over-month increase in click-to-open rate.
- Launched new daily blog micro-site, 'The Two-Minute Spill', and saw 350 percent increase in new email subscriptions month-over-month.
Manager, Email Marketing (eCommerce)
Modell's Sporting Goods
02.2018 - 04.2019
- Employees: 3,600, Annual Revenue: $765 Million, Reported to: Digital Marketing Director
- Monitored email marketing performance to identify areas of improvement and make necessary adjustments.
- Refined audience segmentation strategy and upped frequency of personalized communications to spark 11 percent increase in revenue driven by email campaigns.
Product Marketing Specialist
FanDuel
05.2017 - 01.2018
- Employees: 1,500, Annual Revenue: $3.23 Billion, Reported to: Director, Product Marketing
- Utilized analytics tools to track website traffic patterns to identify areas of improvement related to user experience and lead generation.
- Coordinated public relations efforts to generate positive press coverage around our company's achievements and new product/feature launches.
- Sat in on various SCRUM meetings with Product Owner and Software Developers to tailor upcoming marketing plans to any significant or noteworthy new product feature releases.
- Led go-to-market strategy for social Daily Fantasy Sports products ("Friends Mode"), which saw 20 percent increase in daily active gamers year-over-year.
Strategist, Product & Marketing (eCommerce)
The Topps Company
10.2013 - 04.2017
- Employees: 422, Annual Revenue: $101 Million, Reported to: VP, eCommerce Products
- Promoted from Sports Product Editor to Associate Product Manage r in 2014, and promoted to Strategist, Product & Marketing (eCommerce) in 2015.
- Key Project: TOPPS NOW – debuted on MLB Opening Day in 2016, to offer the most exciting and culturally relevant moments in baseball on physical trading cards for purchase the morning after transpiring, but only for a limited timeframe of 24 hours, exclusively on topps.com.
- Originated and operated all product and marketing functions of eCommerce webstore, including new product releases, digital content creation, email marketing, affiliate marketing, and product development and management functions for online exclusives.
- Collaborated with two teammates, VP, eCommerce Products and Art Director, eCommerce Products, to generate a 232 percent increase in revenue year-over-year between (2015 vs. 2016).
Education
Bachelor of Science - Sport Management (Minor: Entrepreneurship)
Syracuse University
Syracuse, NY05.2011
Skills
- Scrum Methodology & Framework
- Agile Methodology & Frameworks
- Product Lifecycle Management
- Product Vision & Roadmap Development
- Product Backlog Management
- Release Planning
- Software Development Fundamentals
- JavaScript
- Reactjs
- Python
- Flask
- API Design & Development
- Test-Driven Development
Certification
- Certified Scrum Product Owner ( Scrum Alliance )
- Full Stack Software Engineering Grad ( Flatiron School )
- Digital Marketing Expert ( General Assembly )
Timeline
Principal Product Owner
Field
10.2023 - Current
Manager, Sports Partnerships & Marketing
SiriusXM + Pandora
09.2019 - 03.2023
Manager, Content Marketing (eCommerce)
FanChest (Series-A Startup)
04.2019 - 09.2019
Manager, Email Marketing (eCommerce)
Modell's Sporting Goods
02.2018 - 04.2019
Product Marketing Specialist
FanDuel
05.2017 - 01.2018
Strategist, Product & Marketing (eCommerce)
The Topps Company
10.2013 - 04.2017
Bachelor of Science - Sport Management (Minor: Entrepreneurship)
Syracuse University
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