ANDREW DOYLE
Berkley,MI
Summary
Results-driven professional with comprehensive background in strategic planning and execution. Known for delivering impactful solutions that align with business goals and foster team collaboration. Highly adaptable and reliable, skilled in critical analysis and innovative problem-solving to meet evolving organizational needs.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Client Strategist
M3 Group (acquired roundtable6)
East Lansing & Troy, MI
09.2019 - 11.2025
- Led client strategy and campaign execution across diverse industries, achieving measurable account growth and retention.
- Secured AAA Life Insurance’s RFP win and managed full partnership execution, driving new revenue and expanding creative scope.
- Partnered with content, creative, and media teams to deliver integrated campaigns aligned to client goals.
- Directed Friends for Animals’ appeals campaigns and helped achieve record-setting results.
- Served as President of the Culture Club, implementing the company’s first eNPS survey and engagement programs.
Brand Leader
Doner
Southfield, MI
02.2016 - 09.2019
- Managed national campaigns for Coca-Cola, Penn National Gaming, and Smithfield, ensuring cross-channel alignment.
- Partnered with creative and media teams to deliver Simply and Minute Maid’s award-winning Rio 2016 #doinggood Olympic campaign.
- Introduced digital A/B testing for Minute Maid and Simply that improved click-through rates and reduced production costs.
- Revitalized the Farmer John brand through refreshed positioning and integrated marketing strategy.
Senior Account Executive
Campbell Ewald
Detroit, MI
10.2011 - 02.2016
- Managed a $14M marketing budget for OnStar, leading cross-channel campaigns across paid social and digital content.
- Launched OnStar’s first organic social media campaign, increasing engagement and brand relevance.
- Partnered with creative and analytics teams to refine messaging and optimize audience targeting.
Education
Bachelor of Arts - Advertising
Michigan State University
East Lansing, MI06-2011
Skills
- Strategic marketing planning
- Client service optimization
- Account Leadership
- Go-to-Market Planning
- Cross-Functional Collaboration
- Revenue Growth
- Proposal & RFP Strategy
- Digital Integration
- Stakeholder Communication
- Marketing Operations
- Analytics & Reporting
- Performance & Resource Management: Budget tracking, workflow optimization, dashboard reporting
Accomplishments
- Secured and led the AAA Life Insurance partnership, M3 Group’s largest client for 2025, achieving a 30% profit margin and outstanding client satisfaction.
- Directed Friends for Animals’ annual appeals campaigns, exceeding fundraising goals by more than 100%.
- Developed the Marketing Roadmap process during COVID, streamlining workflows and improving collaboration company-wide.
- Managed multimillion-dollar client portfolios across insurance, education, finance, and nonprofit sectors.
Certification
- HubSpot Academy: AI for Marketers
- Wrike Report Mastery: Silver
Timeline
Senior Client Strategist
M3 Group (acquired roundtable6)
09.2019 - 11.2025
Brand Leader
Doner
02.2016 - 09.2019
Senior Account Executive
Campbell Ewald
10.2011 - 02.2016
Bachelor of Arts - Advertising
Michigan State University
AWARDS
- Golden Pearl Award for Content Marketing (2012 & 2013, OnStar – Campbell Ewald)
- AdAge Rio 2016 Olympic Top 5 Ads – Minute Maid #doinggood (Doner)
- AdCraft Show Winner (2017, Experiential Marketing – Minute Maid #doinggood Pop-Up Shop, Doner)