Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Affiliations
Timeline
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Andrew Eberhart

Austin,TX

Summary

Results-driven marketing strategist with expertise in analyzing market trends and customer preferences to develop targeted campaigns. Demonstrated success in conducting comprehensive market research and interpreting data, leading to informed business decisions. Proven ability to communicate complex information clearly and adapt strategies in rapidly changing environments, contributing to enhanced product positioning and brand visibility.

Overview

5
5
years of professional experience

Work History

Marketing Specialist

Alphabroder
Austin, TX
01.2023 - Current
  • Managed a email subscriber list of over 100,000 and curated targeted campaigns, achieving a 10% open rate increase and 1.5% click rate improvement through strategic segmentation and personalized content
  • Identified over 5k non-returning customers and controlled an incentive program that successfully converted over 3k into returning customers, driving increased sales and engagement
  • Collaborated to launch the SaleIQ initiative segmenting audiences, providing curated product recommendations and supporting sales teams with data-driven insights
  • Developed and implemented automated email flows for hard goods products to increase customer retention, contributing to $10,000 in monthly revenue growth through consistent engagement and strategic offers

Digital Marketing Coordinator

Alphabroder
Austin, TX
01.2022 - 01.2023
  • Managed a $10,000 daily budget to develop and optimize Google Ads campaigns, driving a 20% year-over-year increase in site traffic
  • Managed Facebook ad campaigns with a $500 daily budget, designing engaging content and refining targeting strategies which averaged an 10% ROI
  • Launched and scaled an SMS program from scratch, acquiring 5,000+ subscribers
  • Identified a 15% drop-off rate and implemented abandoned cart messages, resulting in a 60% conversion rate
  • Curated weekly email content, adding over 10,000 new subscribers and increasing conversion rates by 5% through refined messaging and targeted segmentation

Marketing Coordinator

Bedrock Marketing Services
Houston, TX
01.2020 - 01.2022
  • Strategized, developed and managed paid digital marketing across Google, Facebook and Instagram with a monthly budget of $175,000
  • Revitalized email marketing strategy with weekly newsletters that increased engagement rate by 20%, with over 200,000 subscribers
  • Established expertise on Google and Facebook’s online platforms to optimize digital campaigns in alignment with customer engagement
  • Led a team of 2 marketing associates to schedule, optimize and report on all social media campaigns and engage with users through promotions to grow combined followers by 2X

Education

Bachelor of Arts - Economics

San Diego State University
San Diego, CA
05.2018

Skills

  • Paid Media
  • Email Marketing
  • Data Analytics
  • Klaviyo
  • Copywriting
  • Campaign Management
  • Analytics and SEO
  • Creative direction
  • B2B marketing
  • B2C marketing
  • Digital marketing
  • Customer segmentation

Hobbies and Interests

  • Avid outdoor enthusiast
  • Skiing
  • Rock climbing
  • Climate advocate

Affiliations

  • Avid outdoor enthusiast
  • Skiing
  • Rock Climbing
  • Climate advocate

Timeline

Marketing Specialist

Alphabroder
01.2023 - Current

Digital Marketing Coordinator

Alphabroder
01.2022 - 01.2023

Marketing Coordinator

Bedrock Marketing Services
01.2020 - 01.2022

Bachelor of Arts - Economics

San Diego State University

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Andrew Eberhart