Andrew Enajero
East Lansing,MI
Overview
9
9
years of professional experience
Work History
Product Information Manager
One10
04.2020 - Current
- Serve as an internal resource for Ford SUV/Van training material product insight, providing information and consumer benefits for marketing training on a digital platform.
- Collaborate with Ford brand managers and engineers to establish a creative campaign strategy for our digital eSourceBook and other Ford retail productivity and training materials, which has a reach of over 150,000 automotive sales consultants annually.
Product Information Specialist
GTB
05.2017 - 02.2020
- Reviewed, developed, and validated client consumer-facing marketing communication sources. This includes advertising copy and imagery for use on Ford.com vehicle web pages, TV commercials, press releases, and digital brochures.
- Conduct market research and analysis on vehicle market segments that is then used to develop valid advertising claims; utilizing Microsoft Excel to analyze the data.
- Synthesized collected engineering data that is then used to determine how to best translate into the vehicle’s marketable strengths, packaging, and competitive advantages that can be understood by the average consumer.
Instructional Assistant, Library/Educational Outreach
Wayne State University
06.2016 - 05.2017
- Market university programs and events to prospective students and other visitors at the satellite campus to spread awareness.
- Performed moderately complex circulation transaction of patron requested library books.
Education
Executive Master of Science - Automotive Supply- Chain Management
Wayne State University, Mike Ilitch School of Business
Detroit, MI12.2023
Graduate Certificate - Information Management
Wayne State University, School of Information Sciences
Detroit, MI12.2023
Bachelor of Science - Business Administration-Marketing
Wayne State University
Detroit, MI08.2014
Skills
- Microsoft Office
- Python
- HTML/CSS
- SQL
- Google Suite
- Jira project tracking software
Activities
WSU Global Supply-Chain Management Association, Competed in an internal case-study competition in Spring 2023 where I acted as a Program Buyer for battery sourcing on a simulated all-new EV mid-size truck launch. Facilitated the collaboration with finance, cost estimating, engineering, and commodity buyers, ensuring we moved through different program milestones with optimized resources. My team made it down to the final 2 teams on presentation day.
Timeline
Product Information Manager
One10
04.2020 - Current
Product Information Specialist
GTB
05.2017 - 02.2020
Instructional Assistant, Library/Educational Outreach
Wayne State University
06.2016 - 05.2017
Graduate Certificate - Information Management
Wayne State University, School of Information Sciences
Bachelor of Science - Business Administration-Marketing
Wayne State University
Executive Master of Science - Automotive Supply- Chain Management
Wayne State University, Mike Ilitch School of Business
Similar Profiles
Nicole PolsinelliNicole Polsinelli
Senior Account Director at One10Senior Account Director at One10
Bianca Du PreyBianca Du Prey
Senior Project Manager/Team Lead, Event Operations at One10Senior Project Manager/Team Lead, Event Operations at One10
Malika SeymourMalika Seymour
Account Manager at One10 MarketingAccount Manager at One10 Marketing
Jayden BharatsinghJayden Bharatsingh
Laborer at WalbridgeLaborer at Walbridge
Hayden BrownHayden Brown
Pet Sitter at Variety of Different FamilesPet Sitter at Variety of Different Familes