Andrew Field
Grand Rapids,MI
Summary
8+ years of hands-on Amazon experience with 5+ years of leading a team of direct reports. Well-versed in developing and executing Amazon PPC strategy and overseeing financial performance.
Overview
6
6
years of professional experience
Work History
Director, Ad Operations
Thrasio
Remote
10.2022 - Current
- Managed a team of 5+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring progress towards financial targets.
- Conducted regular performance appraisals for direct reports to provide feedback on their work performance.
- Coordinated with brand managers and data science teams to ensure successful execution of projects.
Sr. Manager, PPC
Thrasio
Remote
04.2021 - 10.2022
- Analyzed website traffic data to identify trends and areas for improvement in the PPC campaigns.
- Conducted keyword research to determine best opportunities for targeted keywords within a budget.
- Identified new opportunities for growth and expansion of existing campaigns through A/B testing.
PPC Manager, New Product Launch
Thrasio
Remote
01.2021 - 04.2021
- Developed, implemented and managed PPC campaigns across the Amazon platform optimizing for ACoS and unit velocity.
- Create and optimized Sponsored Ads campaigns to achieve unit sales targets during launch phase in preparation for automated ad management.
Sales & Performance Director
Viral Launch
Indianapolis, Indiana
02.2018 - 03.2020
- Created, optimized and reported performance for Amazon Sponsored Ads campaigns directly attributed to over $40m in ad revenue while consulting for a Fortune 500 consumer electronics brand.
- Developed automated rule sets for an Amazon ads software (Kinetic by Viral Launch); worked directly with engineering team on data display, design and rules automation workflow.
- Responsible for leading team of 5 Amazon PPC Managers in day-to-day strategies as well as documenting processes for new team members to follow during onboarding.
Education
Bachelor of Science -
Grand Valley State University
Allendale, MI08.2017
Skills
- Amazon PPC Strategy
- Budget Management
- Verbal and Written Communication
- People Management
Timeline
Director, Ad Operations
Thrasio
10.2022 - Current
Sr. Manager, PPC
Thrasio
04.2021 - 10.2022
PPC Manager, New Product Launch
Thrasio
01.2021 - 04.2021
Sales & Performance Director
Viral Launch
02.2018 - 03.2020
Bachelor of Science -
Grand Valley State University
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