Editor with a passion for storytelling and a proven track record of success in the digital space.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Senior Copywriter
Monks
02.2024 - Current
Launched the Google Gemini channel on X, achieving organic audience growth from 0 to nearly 30k followers in two months
Created high-performing content across diverse formats, including Tweets, threads, and multimedia posts
Defined and implemented the development of a comprehensive voice and content strategy that increased brand visibility and engagement across the platform
Managing Editor
Dot.LA
07.2022 - 06.2023
Made fast and decisive judgement calls on breaking news stories
Increased unique visitors from 250k to nearly 2.5 million in three months
Grew newsletter subscribers by nearly 15k people in six months
Doubled page views on all verticals including breaking news stories, startups, creator economy, climate tech and IPOs
Redefined editorial voice and tone of magazine to achieve exponential audience growth
Managed freelance editorial teams, coordinating over 20 remote workers to achieve deliverable milestones
Staff Writer
MEL Magazine
04.2016 - 07.2022
Pitched, wrote, edited and published 750+ pieces of engaging, award winning content featured in Los Angeles Times, VICE, NY Post, Longreads and other media outlets
Helped grow audience from 3,000 monthly visitors to more than 5 million unique visitors per month
Evaluated and followed up on news leads and news tips to develop story ideas
Leveraged Google Trends to locate and maximize SEO-driven traffic opportunities
Copywriter
Maple Media
04.2021 - 12.2021
Wrote and implemented ad campaigns for 10+ applications that reflects company’s voice and intent
Met with clients to understand their message, brand voice and target audience
Interpreted creative direction and technical information in order to successfully implement persuasive copy concepts
Collaborated with product and marketing departments to brainstorm and develop variety of marketing materials
Content Writer
DUST
07.2018 - 07.2019
Ghostwrote weekly blog posts highlighting personal data security and blockchain technology
Increased CEO's personal Medium blog from zero to 3,000 subscribers in one year
Worked with CEO to develop and produce thought leadership content across all editorial platforms
Assisted marketing and product team with app messaging and UI content
Editorial Assistant
Indiewire
04.2014 - 04.2016
Produced copy and content for multimedia campaigns including video, photography, and social media
Worked with databases and bloggers to maximize traffic potential
Leveraged Google Analytics to determine traffic reports and metrics for curated content