ANDREW FOSBROOK
Queensbury,NY
Summary
Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Strong entrepreneurial spirit, open mind and willingness to take on new challenges that require patience and perseverance.
Overview
11
11
years of professional experience
Work History
Founder & CEO
JuvaCare
Cambridge, MA
01.2018 - 01.2021
- Developed a platform utilizing voice activated technology to aid people aging at home with loneliness and disconnection, while monitoring chronic illnesses reducing overall healthcare costs and allowing users to maintain their independence longer
- Presented in front of investors and potential users at MIT, the Cambridge Innovation Center and trade shows focused on healthcare throughout New England
- Worked directly with former representatives in the Massachusetts State government and Microsoft/IBM developers.
Content Marketing Manager
TurningArt
Boston, MA
01.2014 - 01.2015
- Developed marketing plan for new start-up company from the ground up
- Identified buyer personas; launched new website and blog; created case studies, eBooks, and LinkedIn marketing strategies; and implemented lead nurturing campaigns
- Analyzed content marketing results and made recommendations to sales team, streamlining their efforts and leading to new recurring customers, resulting in new business in Boston, New York City, and Chicago
- Recognized by NextView Venture Partners and BostInno as a member of HubSpot’s Marketing Mafia.
Inbound Marketing Consultant
HubSpot
Cambridge, MA
01.2012 - 01.2014
- Spearheaded the HubSpot for Startups program to attract, close and retain high yield start-up clients from incubators and accelerators, yielding their highest ROI in MMR per segment
- Developed and advised in the execution of personalized marketing strategies for over 145 HubSpot customers
- Developed content marketing campaigns including a Blog Editorial Calendar Template with HubSpot’s marketing team that generated 43,542 downloads and 3,131 new marketing qualified leads and resulted in the conversion of 146 new customers by January 2015
- Created and presented a webinar series designed to improve marketing results of HubSpot’s customers and co-hosted a webinar with Wistia’s co-founders on video marketing strategy.
Public Relations Consultant
Greenough
Boston, MA
01.2010 - 01.2012
- Developed and honed media relations skills while consistently placing clients in healthcare, legal, technology and research organizations in industry and national publications
- Placed key thought experts in speaking opportunities and developed client thought leadership and reputation
- Wrote marketing content for clients including a weekly column on Forbes, corporate blog posts, syndicated content, and social media posts as collateral for overarching business storytelling campaigns
- Led input sessions with clients to understand objectives and design campaigns to meet their goals.
Marketing & PR Leader
MyWebGrocer
Winooski, VT
01.2017
- Worked directly with C-Suite to implement digital content marketing plans and develop content for trade shows and press releases
- Designed and project managed all new marketing initiatives including one-pagers, eBooks, aligning with sales while re-building CRM, lead qualification, and scoring
- Efforts led to an acquisition by Mi9 Retail.
Senior Inbound Marketing Director
Innovative Marketing Resources
Waltham, MA
01.2016
- Lead five key client accounts in website content projects and digital marketing strategies across multiple industries
- Re-developed company’s sales strategy and proposal process to incoming prospects, resulting in three new customer acquisitions and retention, as a contract employee.
Manager, Lead Generation
Optaros
Boston, MA
01.2014
- Oversaw content marketing, display advertising, paid and organic SEO strategy, a website redesign and all aspects of print material and booth design at six major trade shows, as well as coordination of co-marketing efforts with industry partners
- Developed marketing content including white papers, one-pagers, blog posts, social media and collaborated with VP of Sales on and messaging and sales/marketing alignment
- Efforts resulted in an acquisition by MRM Worldwide, 3 months ahead of schedule.
Education
Master of Business Administration -
Syracuse University – Martin J. Whitman School of Business
Bachelor of Arts, Economics -
Hobart College
Skills
- Entrepreneurship
- Planning
- Marketing Strategy
- Communications
- Brand Development
- Start-up development
- Voice activated technology
- Chronic illness monitoring
- Healthcare cost reduction
- Independence maintenance
- Investor presentation
- Trade show participation
- Government collaboration
- Microsoft/IBM collaboration
- Digital content marketing
- CRM rebuilding
- Lead qualification and scoring
- Digital marketing strategies
- Sales strategy development
- Proposal process development
- Content marketing plan development
- Buyer persona identification
- Website and blog launching
- Case study creation
- EBook creation
- LinkedIn marketing strategy
- Lead nurturing campaign implementation
- Content marketing analysis
- Sales team recommendation
- NextView Venture Partners recognition
- BostInno recognition
- Lead generation management
- Content marketing oversight
- SEO strategy development
- Website redesign
- Print material and booth design
- Co-marketing coordination
- White paper creation
- Blog post creation
- Social media collaboration
- HubSpot for Startups program management
- Personalized marketing strategy development
- Content marketing campaign creation
- Webinar series creation and presentation
- Public relations consulting
- Media relations
- Thought expert placement
- Thought leadership development
- Marketing content writing
- Input session facilitation
Volunteer Leadership Efforts
- Entrepreneur, Cambridge Innovation Center, Cambridge, MA, 2017-01-01, 2018-12-31
- Entrepreneur, MIT Lean Startup Challenge, Cambridge, MA, 2014-01-01, 2014-12-31
- Volunteer, Open Door Mission, Glens Falls, NY, 2023-01-01, Present
- Volunteer, Development of Parque Patagonia, 2014-01-01, 2014-12-31
- Volunteer, Vermont Adaptive, 2016-01-01, 2020-12-31
- Certified Pyrotechnician & Team Leader, Atlas Pyrovision, Jaffrey, NH, 2011-01-01, Present
- National Championship Team Member, Riverside Boat Club, Cambridge, MA, 2010-01-01, 2015-12-31
- Athlete, Hobart College Varsity Rowing, Geneva, NY, 2006-01-01, 2010-12-31
- Athlete and Captain, Hobart and William Smith Alpine Ski Team, Geneva, NY, 2006-01-01, 2010-12-31
- President & Chapter Founder, Phi Sigma Kappa, Geneva, NY, 2007-01-01, 2010-12-31
Timeline
Founder & CEO
JuvaCare
01.2018 - 01.2021
Marketing & PR Leader
MyWebGrocer
01.2017
Senior Inbound Marketing Director
Innovative Marketing Resources
01.2016
Content Marketing Manager
TurningArt
01.2014 - 01.2015
Manager, Lead Generation
Optaros
01.2014
Inbound Marketing Consultant
HubSpot
01.2012 - 01.2014
Public Relations Consultant
Greenough
01.2010 - 01.2012
Master of Business Administration -
Syracuse University – Martin J. Whitman School of Business
Bachelor of Arts, Economics -
Hobart College