Andrew Fowler
Macomb,Michigan
Summary
Results-driven sales professional with a proven track record of driving financial growth for clients through consultative-based selling, aggressive prospecting, and exceptional relationship management. Known for innovative thinking, conceptualizing effective initiatives to expand market share and enhance consumer engagement. Possesses outstanding communication skills and the ability to consult with diverse stakeholders, including c-level management, sales teams, and clients across multiple industries.
Overview
16
16
years of professional experience
Work History
Sales Director - Growth Team
RR Donnelley
Macomb, MI
01.2024 - Current
- Successfully oversaw a team of six Senior Sales Executives with yearly revenue objective of $80M.
- Collaborated with leading companies in Telecom, Restaurant, Health Care, and Specialty Retail sectors.
- Creating and executing effective strategies that enhance customer growth and loyalty.
- Effectively managed contract negotiations with prospective clients to achieve optimal profit outcomes.
- Enhanced team members' sales and negotiation skills through coaching and mentoring.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
Sales Director, Business Development
Vericast
Macomb, Michigan
12.2022 - 01.2024
- Directed a team of six Sales Executives solely dedicated to driving new business revenue.
- Generated over $5M in revenue from 18 new clients across Telecom, Restaurant, Home Improvement, and Retail industries.
- Responsible for managing outreach cadence, training team on new software, organizing and overseeing presentations, and integrating prospecting intel with existing Vericast systems for a 400+ member sales team.
- Identifying new market segments and developing strategies to penetrate them.
Sales Director – Restaurant Division
Vericast
Macomb, MI
06.2019 - 12.2022
- Managed and supervised seven Sales Executives, overseeing annual revenue exceeding $50MM+.
- Collaborated with leading restaurant brands to enhance consumer traffic and loyalty by utilizing data-driven media solutions.
- Experienced in negotiating contracts, developing new business opportunities, and implementing client strategies
- Participated in the Vericast Sales Director Council to enhance product development and provide mentorship to the sales team.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
Sales Executive - Team Lead
Valassis
Macomb, MI
01.2009 - 06.2019
- Delivered data-driven media solutions that drove profitable traffic and ROI across various verticals
- Consistently surpassed annual revenue targets of $10M+ in 9 out of 11 years, 4x Century Club award winner, and 2018 Sales Executive of the Year.
- Achieved excellent results leading sales initiatives across multiple media channels, such as digital display, connected TV, social media, and traditional direct mail.
- Utilized industry data sources to analyze and communicate the financial impact of clients' marketing strategies.
Education
Bachelor of Business Administration - Sales and Business Marketing
Western Michigan University – Haworth College of Business
Skills
- New Business Generation
- Consultative Selling
- Strategic Planning & Forecasting
- Business Networking
- Interpersonal and written communication
- Salesforcecom
- Sales Team Leadership
- Sales and market development
- Prioritization / Time Management
- Lead prospecting
Timeline
Sales Director - Growth Team
RR Donnelley
01.2024 - Current
Sales Director, Business Development
Vericast
12.2022 - 01.2024
Sales Director – Restaurant Division
Vericast
06.2019 - 12.2022
Sales Executive - Team Lead
Valassis
01.2009 - 06.2019
Bachelor of Business Administration - Sales and Business Marketing
Western Michigan University – Haworth College of Business