Andrew Fowler
Macomb
Summary
Results-driven sales professional with a proven track record of exceeding revenue targets and driving business growth. Adept at strategic planning, market expansion, and leading high-performing sales teams. Expertise in contract negotiation, consultative selling, and leveraging data-driven insights to enhance customer engagement. Recognized for innovative leadership and a commitment to achieving bottom-line results.
Overview
16
16
years of professional experience
Work History
Sales Director - Growth Team
RR Donnelley
01.2024 - Current
- Lead a team of six Senior Sales Executives with a revenue objective of $80M annually
- Develop and implement omnichannel media strategies for key industries, including Telecom, Healthcare, Retail, and Restaurant
- Oversee high-value contract negotiations to optimize profitability and customer retention
- Drive coaching and mentoring initiatives to strengthen the sales team’s capabilities
- Establish and manage sales quotas, forecasts, and KPI tracking
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
Sales Director – New Business Development
Vericast
12.2022 - 01.2024
- Managed a dedicated team focused on new business acquisition, generating $5M+ in revenue from 18 new clients
- Optimized outreach strategies, improving lead conversion and efficiency
- Integrated prospecting intelligence into Vericast’s 400+ member sales team
- Hired, trained and built high-performing team of sales representatives.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
Sales Director – Restaurant Division
Vericast
06.2019 - 12.2022
- Led a seven-member team in generating over $50M in annual revenue
- Generated $8M in new business from omnichannel media solutions
- Negotiated key contracts and developed high-impact client solutions
- Enhanced sales team performance through coaching and training
- Played an advisory role on the Vericast Sales Director Council for product development
Sales Executive - Team Lead
Valassis
01.2009 - 06.2019
- Exceeded $10M+ annual sales targets in 9 out of 11 years
- Recognized as 2018 Sales Executive of the Year and a 4x Century Club Award Winner
- Delivered omnichannel media solutions, including digital, CTV, and direct mail
- Conducted in-depth data analysis to maximize client ROI
Education
Bachelor of Business Administration - Sales and Business Marketing
Western Michigan University – Haworth College of Business
Skills
- Data-driven sales strategies
- Solution selling
- Client relationship management
- Sales leadership and training
- Salesforce & CRM management
- Cross-industry sales expertise
- Networking and relationship building
- Presentations and public speaking
- Channel development
- Marketing campaign analysis
- Key account development
Awards
- 2018 Sales Executive of the Year, Valassis
- 4x Century Club Award Winner, Top Sales Performance
Timeline
Sales Director - Growth Team
RR Donnelley
01.2024 - Current
Sales Director – New Business Development
Vericast
12.2022 - 01.2024
Sales Director – Restaurant Division
Vericast
06.2019 - 12.2022
Sales Executive - Team Lead
Valassis
01.2009 - 06.2019
Bachelor of Business Administration - Sales and Business Marketing
Western Michigan University – Haworth College of Business
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