Andrew Garcia
Buffalo,NY
Summary
Creative and results-driven Social Media & Content Manager with 5+ years of experience building digital audiences, managing influencer campaigns, and executing cross-platform strategies. Skilled at blending storytelling, analytics, and community building to deliver measurable growth. Experienced collaborating with global brands and high-profile creators to amplify campaigns across platforms.
Overview
8
8
years of professional experience
Work History
Talent Coordinator
End Game Talent
07.2020 - 06.2025
- Facilitated brand conversations and guided influencers through pre-, during-, and post-campaign activations.
- Conducted briefing calls to ensure campaign alignment and success, resulting in high-quality client deliverables.
- Negotiated with influencers and agencies to establish long-term, mutually beneficial partnerships.
- Led coordination of monthly community events with over $10,000 in prizes and 200,000+ participants.
- Managed and oversaw 20+ staff members, ensuring smooth event execution and positive community environment.
- Partnered with high-profile clients including FaZe Clan and Amouranth to activate successful campaigns.
- Implemented improvements to reduce company outsourcing costs.
- Prioritized numerous activities by continually updating information, controlling scheduling and corresponding with contacts via phone and email.
Social Media Manager
Wave Sports + Entertainment
01.2017 - 01.2021
- Managed and grew content for a network of 10M+ followers across Instagram, Twitter, TikTok, and YouTube.
- Developed creative strategies tailored to sports and entertainment audiences, consistently exceeding growth benchmarks.
- Produced and curated multimedia content optimized for platform algorithms and audience engagement.
- Collaborated with internal teams to launch trending campaigns that boosted fan loyalty.
- Worked directly with brands such as Major League Baseball and BodyArmor to execute high-visibility campaigns.
- Created and implemented systems and processes for monitoring media coverage.
Education
Bachelor of Science - Business Administration
Purdue University Global
West Lafayette, IN01-2026
Skills
- Social Media Management
- Conflict Resolution
- Community Management
- Planning and Organization
- Proficiency in Discord Tools
- Personal Accountability
- Trust building
- Adaptability and flexibility
Projects
FaZe 5 Recruitment Challenge
Nerd Street Gamers Fortnite Tournament (with Mike and Ike)
Turtle Beach & Roccat Fortnite Tournament
ACR Poker Campaign
Opopop Popcorn Campaign
Timeline
Talent Coordinator
End Game Talent
07.2020 - 06.2025
Social Media Manager
Wave Sports + Entertainment
01.2017 - 01.2021
Bachelor of Science - Business Administration
Purdue University Global
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