Andrew Halliday
Chicago,IL
Summary
Dynamic leader and innovator with a proven track record at Press Play: Creatives, adept in leveraging Adobe Premiere Pro and fostering creative collaboration. Spearheaded strategic partnerships and led high-impact projects, significantly enhancing brand visibility and content quality. Expert in content production and post-production management, with a flair for engaging storytelling and team mentorship.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Founder & Creative Director
Press Play: Creatives
05.2021 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Lead creative direction and content strategy for various media projects.
- Utilize skills in Photoshop, Final Cut Pro, and other tools to produce high-quality visual content.
- Oversee a team of creators to ensure the delivery of compelling media services.
Video Editor
Wondery
12.2023 - Current
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Worked tight deadlines with team or independently and made quick creative editing decisions to maintain high quality of work.
- Developed best practice content editing techniques to enhance content performance across social platforms and extend content across traditional platforms.
- Managed multiple projects simultaneously, meeting strict deadlines while maintaining high-quality results.
- Craft compelling social content for “The Big Flop” and other popular shows like “We’re Playin’ Spades,” “Six Trophies,” and “Business Wars.
- Elevate projects through innovative storytelling, transitions, and cohesive narrative development.
Video Content Producer
WNDR Museum
04.2023 - 10.2023
- Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Developed creative concepts that effectively communicated client messaging and brand identity through video content.
- Evaluated analytics reports to guide decisions on content strategy adjustments based on viewer preferences and behaviors.
- Stayed up-to-date with industry trends and emerging technologies to maintain a competitive edge in the market.
Media Content Manager
Rheaply
07.2022 - 08.2023
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Managed content distribution to online channels and social media platforms.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Developed and executed media strategies across digital channels.
- Managed production schedules and led a team of writers, videographers, and photographers to ensure brand consistency.
Social Media Content Creator
Rheaply
05.2021 - 07.2022
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Created story-driven social media content focusing on corporate sustainability and circular economic movement.
Video Content Producer
Apple
06.2018 - 06.2021
- Created videos, social posts, and photos to support internal communications.
- Developed tools and frameworks for supporting retail employees and led engagement initiatives.
Creative Pro
Apple
11.2014 - 05.2021
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Inspired creativity by sharing knowledge with Apple Store visitors and led sessions on various topics using Apple products.
Video Producer
Creatives 4 Biden
06.2020 - 12.2020
- Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
- Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
- Collaborated with cross-functional teams to produce compelling visual content, driving brand awareness and audience engagement.
- Managed capture and editing of video footage to monitor consistency.
- Managed post-production and produced video content for social media campaigns.
Mastering Repairs Technician
Premiere Digital Services
03.2013 - 09.2014
- Responsible for QC’ing and correcting digital files for studio clients in preparation for digital release.
- Repaired damaged or incomplete digital assets, ensuring quality and compliance.
Education
Bachelor Of Fine Arts - Digital Filmmaking & Video Production
The Arts Institute
Chicago, ILSkills
- Adobe Premiere Pro
- Final Cut Pro
- Color grading expertise
- Sound Editing
- Color correction knowledge
- Audio-to-video synchronization
- Multi-camera editing
- Content Production
- Post-Production Management
- Creative Storytelling
- Production Planning
- Creative Collaboration
- Content Development
- Digital asset management
Accomplishments
- Press Play: Creatives: Managed media and marketing production, focusing on social media.
- The Big Flop: Directed and edited high-performing social clips.
- Chance the Rapper’s WNDR Museum Event: Produced and edited celebratory video content.
- Creatives 4 Biden
Certification
Apple Certified Pro - Final Cut Pro X - Pearson VUE
References
Available upon request.
Timeline
Video Editor
Wondery
12.2023 - Current
Video Content Producer
WNDR Museum
04.2023 - 10.2023
Media Content Manager
Rheaply
07.2022 - 08.2023
Founder & Creative Director
Press Play: Creatives
05.2021 - Current
Social Media Content Creator
Rheaply
05.2021 - 07.2022
Video Producer
Creatives 4 Biden
06.2020 - 12.2020
Video Content Producer
Apple
06.2018 - 06.2021
Creative Pro
Apple
11.2014 - 05.2021
Mastering Repairs Technician
Premiere Digital Services
03.2013 - 09.2014
Bachelor Of Fine Arts - Digital Filmmaking & Video Production
The Arts Institute
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