Andrew Herring
Port Orange,FL
Summary
Regional Sales Manager specializing in sales strategy and team leadership, achieving substantial revenue growth. Proven track record in managing integrator partnerships and delivering impactful product demonstrations. Consistently surpasses sales targets through effective strategic planning and execution. Engaged in ongoing studies of cybersecurity, cloud computing, and AI to remain current with emerging technologies.
Overview
22
22
years of professional experience
5
5
Certifications
Work History
Regional Sales Manager - Southeast US
Geutebruck USA, Inc.
Port Orange, Florida
09.2024 - Current
- A German manufacturer of video security software and hardware, including cameras and servers
- Tasked with growing revenue in the SE territory and eventually build a sales team once revenue goals are achieved
- Proficient in product knowledge
- Proficient in product demo capabilities
- Managing 20+ integrator partners
- Attending tradeshows and other industry events to gain industry knowledge and gain contacts
Vice President of Sales - Access Control
Guardian Access Solutions
Orlando, FL, FL
01.2024 - 08.2024
- A successful gate manufacturing company that also provided telephone entry systems and wanted to expand into the wider access control market
- Tasked with building an access control division from scratch, including hiring project managers, technicians, and salespeople
- Led an effort to develop strong partnerships by leveraging my contacts on the manufacturing side
- Streamlined product offerings and worked closely with specific manufacturers
- Led sales efforts by developing a go-to-market strategy and key vertical focus
- Worked closely with marketing to develop content, messaging and brand awareness
- Managed a team of 5 sales people
- Managed all reporting and pipeline activities with direct report to COO and CEO
- Landed several large projects with customers like Galileo School for the Gifted, Daytona State College and Orange County Public Schools
Director of OEM Business Development
Wavelynx Technologies
Orlando, Florida
04.2023 - 12.2023
- A fast-growing company manufacturing card readers, credentials, and Apple Wallet technologies
- Tasked with growing company-wide revenue by increasing overall sales to OEM partners
- Developed a go-to-market strategy to increase sales
- Developed strategic monthly, quarterly, and yearly sales forecasts for the years 2023 and 2024
- Developed a business plan to onboard and manage a nationwide sales team, focusing on integrator sales efforts
- Managed all contracts and equipment purchases for OEM customers
- Managed OEM customer relationships by providing customer service and product, sales information
- Landed 8 new OEM partners during my employment
Area Sales Manager
Software House
Orlando, FL, FL
01.2022 - 04.2023
- A well-known, legacy equipment manufacturer with over 10,000 customers on their platform
- Tasked with managing a mature client base with a focus on customer retention
- Managed to meet with existing customers to build relationships and consult on best practices
- Managed 40+ integrator partners by providing support, customer service, lead generation, and product demos
- Top Performer and exceeded quota of $10m by generating $11.3m in 2022
Regional Sales Manager - Florida
Avigilon
Orlando, FL, FL
10.2019 - 01.2022
- A market-leading video management software and camera manufacturer recently acquired by Motorola Solutions
- Tasked with growing revenue as an individual contributor in FL
- Managed over 100 integrator partner relationships
- Sold both access control and video security
- Proficient in managing the sales cycle
- Proficient in product knowledge and product demo
- Top Performer and exceeded 2020 quota of $1.2m by generating $1.3m in revenue
- Sold a rip and replace at the Clay County School District in 2021
Regional Sales Manager - Southeast
Deister Electronics
Orlando, Florida
07.2014 - 10.2019
- An OEM equipment manufacturer based in Germany focusing on RFID products for physical security industry
- Managed the SE territory as an individual contributor, with a focus on growing sales revenue through direct sales efforts
- Attended tradeshows and marketing events to boost brand awareness
- Traveled to Germany once per year to gain product knowledge and interface with R&D teams
- Developed a sales strategy targeting Universities, which was very successful and subsequently gave a presentation to the entire company of 300+ employees on how they can use the process to gain customers
- Landed several major accounts, such as NC State, GSU, MD Anderson, the Smithsonian Institute, Deer Park PD, and more..
- Exceeded the 2018 quota of $600K by generating $850K in revenue and received a bonus
- Exceeded the 2019 quota of $900K by generating $1.05m in revenue and received a bonus
Sales and Operations Manager
ECOS Systems, Inc.
Orlando, Florida
07.2012 - 06.2014
- A key and asset management company expanding into North America
- Hired to build this business just as I had done with Traka previously
- Established offices, IT infrastructure, and go-to-market strategy
- Led sales efforts by landing major clients such as WMATA, PEPCO, and the NJ Department of Corrections
Operations and Sales Manager - North America
Traka USA, LLC
Orlando, Florida
01.2008 - 06.2012
- A key and asset management company that expanded into North America
- Helped to build this business from the ground up as the 2nd employee hired when the office opened
- Helped establish the offices by finding a suitable lease and office building, obtaining office furniture, setting up the IT infrastructure, and all manner of business with a focus on both sales and operations
- Sales - researched and managed new trade shows to exhibit the products
- Sales - hired and managed a third-party marketing company to assist with brand awareness and lead generation
- Sales - led sales efforts to demo products, create proposals, close deals, and gain new customers
- Sales - landed several large clients such as Disney World, Disney Cruise Lines, UCF, Rollins College, UGA, and more...
- Sales/Operations - managed a team of up to 12 salespeople and technical/office staff
- Operations worked closely with technical and office staff to manage imports from the home office in the UK.
- Operations - worked closely with the installation team to manage installation and after the sale customer service
- Operations - worked with technical team to configure card readers and provide technical support when needed to both field agents as well as customers
Account Marketing and Sales Manager
AutoUplink USA
Orlando, Florida
01.2004 - 01.2008
- A fast-paced outside sales company in the automotive industry, providing onsite dealership services
- Increased accounts from 3 to 64 during my four-year tenure through outside sales efforts
- Managed a team of 3-4 sales and service agents
- Managed the sales invoices
- Kept the equipment working properly by applying needed software upgrades and firmware patches when needed
Education
Associate of Arts - Information And Communication Technology
Seminole State College of Florida
Sanford, FL08-2011
Skills
- Sales strategy
- Product demonstration
- Revenue growth
- Customer relationship management
- Market analysis
- Pipeline management
- Team leadership
- Go-to-market strategy
- Strategic planning
- Business development and planning
Affiliations
- Developed and launched a website dedicated to health and fitness as a side project in 2022
- Successfully configured a computer to mine cryptocurrency from 2021-2023
Certification
- Board Certified Physical Security Professional - PSP
- CompTia A+ certified
- CCURE certified
- Geutebruck G-CORE certified
- Geutebruck G-SIM certified
References
References available upon request.
Timeline
Regional Sales Manager - Southeast US
Geutebruck USA, Inc.
09.2024 - Current
Vice President of Sales - Access Control
Guardian Access Solutions
01.2024 - 08.2024
Director of OEM Business Development
Wavelynx Technologies
04.2023 - 12.2023
Area Sales Manager
Software House
01.2022 - 04.2023
Regional Sales Manager - Florida
Avigilon
10.2019 - 01.2022
Regional Sales Manager - Southeast
Deister Electronics
07.2014 - 10.2019
Sales and Operations Manager
ECOS Systems, Inc.
07.2012 - 06.2014
Operations and Sales Manager - North America
Traka USA, LLC
01.2008 - 06.2012
Account Marketing and Sales Manager
AutoUplink USA
01.2004 - 01.2008
Associate of Arts - Information And Communication Technology
Seminole State College of Florida
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