Andrew Howard
Mt. Pleasant,SC
Summary
Dynamic and results-driven fitness industry professional with over a decade of experience in gym ownership, personal training and facility management. Proven track record in sales, business development, and operational excellence, with a focus on fostering member engagement and driving growth. Adept at creating and implementing effective marketing strategies that enhance profitability and attract a diverse clientele. Strong leadership skills with a commitment to cultivating a motivational environment that encourages participation in health and wellness programs. Skilled in building and maintaining professional relationships with clients, staff, and stakeholders. Demonstrated ability to meet and exceed organizational goals through strategic planning and decisive judgment.
Overview
10
10
years of professional experience
Work History
Gym Owner
MOVMNT Personal Fitness
09.2023 - Current
- Revitalized a struggling fitness center into a powerhouse of success, driving annual gross revenue to an impressive $750,000 by focusing on specialized personal training for clients aged 50 and above, while expertly managing a vibrant community of 100 active members.
- Crafted and launched an innovative marketing strategy that not only attracted new members but also significantly increased brand visibility, positioning the gym as a leader in the local fitness market.
- Oversaw daily operations with precision, streamlining class scheduling, training sessions, and financial processes to ensure exceptional service delivery and unparalleled customer satisfaction.
- Conducted thorough assessments to evaluate clients' physical conditions and designed personalized fitness programs that empowered individuals to achieve their unique health and wellness goals.
- Implemented a robust hiring and training framework, focusing on recruiting top talent, fostering a culture of continuous education, and providing ongoing professional development opportunities for all employees, ensuring a highly skilled and motivated team.
- Leveraged CRM software to effectively manage client relationships, nurture leads through targeted communication, and optimize the sales pipeline, resulting in increased member retention and satisfaction.
- Utilized cutting-edge AI technology to enhance operational efficiency and personalize client experiences, driving engagement and growth in the fitness community.
Solopreneur
Charleston Training Station
08.2020 - 08.2023
- Launched a successful solopreneur personal training business, delivering tailored fitness solutions that empower clients to achieve their health goals.
- Conducted comprehensive assessments to evaluate clients' physical condition, strength, flexibility, and body composition, enabling the creation of personalized training programs that drive results.
- Mastered paid marketing strategies through platforms like Facebook and Google Ads, effectively expanding my client base and enhancing brand visibility in a competitive market.
- Developed a remarkable recurring revenue stream of $130,000 with zero overhead costs, showcasing my entrepreneurial acumen and strategic planning skills.
- Achieved an impressive average client engagement length of 18 months, with an average revenue per member of $720, demonstrating the effectiveness of my training programs and client relationships.
- Conducted one-on-one training sessions focusing on technique, safety, and consistency.
Personal Trainer
O2 Fitness
08.2016 - 08.2020
- Achieved the highest recurring revenue in the Southeast region for two consecutive years, demonstrating exceptional sales acumen and strategic business growth.
- Generated over $100,000 in sales within my first two years in the industry, showcasing my ability to quickly establish a strong client base and drive revenue.
- Designed and implemented personalized fitness programs tailored to clients' individual goals and needs, ensuring a customized approach to health and wellness.
- Designed and implemented personalized fitness programs tailored to clients' individual goals and needs, ensuring a customized approach to health and wellness.
- Provided comprehensive instruction in proper form, technique, and safety during exercise sessions, fostering a safe and effective training environment for clients.
- Facilitated team meetings focused on sales development training, enhancing team performance, and driving collective success.
- Effectively managed a split shift schedule from 5:00 AM to 12:00 PM and 3:00 PM to 6:00 PM, exemplifying strong time management and dedication to client service.
- Demonstrated a strong work ethic and unwavering commitment to excellence in all aspects of my professional responsibilities.
Logistic Sales
Ball Shipping
06.2016 - 03.2017
- Established and maintained meaningful connections with clients to promote loyalty and satisfaction.
- Implemented sales strategies to consistently achieve and surpass monthly targets.
- Managed appointment scheduling through effective cold calling techniques to enhance sales opportunities.
- Identified and pursued new business opportunities in B2B sales to achieve organizational objectives.
- Analyzed customer feedback to identify opportunities for service enhancement.
Education
Bachelor of Science - Sports Management
Southern Wesleyan University
Central, SC05-2016
Skills
- Business Owner
- Personal training
- Facility Maintenance
- Business Management
- Performance Tracking
- Employee Scheduling
- Fitness Sales (arguably one of the hardest sales position)
- SOP documentation expertise
- Staffing management
- SEO Optimization
Education and Training
other
Timeline
Gym Owner
MOVMNT Personal Fitness
09.2023 - Current
Solopreneur
Charleston Training Station
08.2020 - 08.2023
Personal Trainer
O2 Fitness
08.2016 - 08.2020
Logistic Sales
Ball Shipping
06.2016 - 03.2017
Bachelor of Science - Sports Management
Southern Wesleyan University