Results-driven Senior Leader with 20+ years in wireless retail operations, sales management, and business development. Expertise in driving growth, transforming underperforming regions, leading post-merger integrations, and building high-performing teams. Skilled in identifying opportunities, optimizing distribution channels, and developing talent in fast-paced environments.
Overview
21
21
years of professional experience
Work History
Senior Manager, Express Stores
T-MOBILE
, Louisiana / Mississippi
04.2024 - Current
Lead sales strategy, branding, and dealer alignment for 117 Authorized Retailer locations.
Manage and develop 7 Retail Development Managers to elevate sales performance, compliance, and customer experience.
Expanded distribution to drive year-over-year growth in activations and conversion rates by enhancing market reach
Strengthened dealer partnerships and developed leadership capabilities to enhance organizational culture and performance
Mentored 4 emerging leaders to establish a robust succession pipeline for future leadership roles
Director of Sales and Operations
BLUE LINK WIRELESS
New Orleans, Louisiana
07.2022 - 02.2024
Directed P&L and operations for 79 AT&T-branded locations across four states.
Led Associate Director, 10 Area Sales Leaders, B2B Rep, and 250+ employees to drive sales performance.
Achieved double-digit growth in overall conversion through refined sales processes and talent development
Increased fiber sales and launched Fiber representatives to capture new market opportunities.
Optimized distribution channels to improve operational efficiency and support performance goals.
Partnered with AT&T corporate to identify and execute growth projects and new revenue streams
Senior Manager SMRA
T-MOBILE
Cincinnati
08.2021 - 07.2022
Oversaw 250+ T-Mobile and Metro branded stores, including 42 corporate-owned locations and 10+ dealer partners, managing a corporate team of 200+ including 7 Rural Market Managers and 7 Retail Indirect Sales Managers.
Increased T-Mobile’s footprint by opening 23 new corporate-owned stores in small-market/rural towns across LA & MS
Collaborated with real estate and network teams to secure sites, facilitating entry into new markets.
Partnered with authorized retailers in T-Mobile and Metro, enhancing share of households and distribution.
Market Director
T-MOBILE
, Southeast
11.2020 - 08.2021
Led Southeast Prepaid channel (GA, AL, MS, LA, TN) covering 760+ Metro-branded dealer locations and 13 corporate-owned stores.
Managed team of 6 Zone Managers, 1 District Manager, 100+ employees, and 50+ dealer principal partnerships
Enhanced retail experience and ensured brand compliance through targeted coaching and regular store visits
Built leadership pipeline by promoting high-potential frontline talent into key roles
Market Director
T-MOBILE
, Gulf Coast
07.2020 - 11.2020
Led team of 6 district managers, 1 zone manager, and 3 territory managers to oversee 400+ employees, driving operational efficiency during a critical growth phase.
Directed operations across T-Mobile, Sprint corporate-owned, and Metro prepaid channels during merger integration, ensuring seamless transitions and sustained service delivery.
Provided change management leadership to maintain performance momentum
Area Director, Corporate Owned Retail Stores
SPRINT
, Houston, TX; New Orleans, LA; Memphis, TN
01.2019 - 01.2020
Transformed underperforming Gulf Coast region (69 stores, 500+ employees) into national Top 10 performer.
Transformed regional culture to prioritize growth, development, and accountability
Enhanced customer and employee experiences while meeting all KPIs
District Manager
SPRINT
Indianapolis, IN
01.2012 - 01.2019
Led highest-volume district in Great Lakes Region (14 corporate stores, 100+ employees).
Directed initiatives including ST@R Channel rollout and “Own Your Neighborhood” local marketing
Developed 10+ store managers into next level roles.
Participated in Midwest Field Caucus, Great Lakes Leadership Development Program, and 4G launch
Retail Store Manager
SPRINT
Cincinnati, OH
01.2005 - 01.2012
Grew Kenwood store to Top 100 nationally in 2007 and 2008
Managed large multi-department Sprint store, leading to promotion for opening Kenwood location.
Chosen for Retail Field Council and Midwest Leadership Program, demonstrating commitment to leadership and industry engagement.
Education
Bachelor of Arts - Business Finance
University of Arizona Global Campus
Chandler, AZ
07.2021 - 11/2025
Skills
Business Development
Operations Management
Territory Development
Strategic Planning
Sales Management
Team Development
Mentorship
Change Management
Team Leadership
Training & Development
Finance/P&L Management
Awards
Winner’s Circle Award 2020 – T-Mobile
Sprint Pinnacle Club Platinum Level (2011 & 2013)
Recipient of Numerous National, Regional & District Awards for Overall Performance