Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
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Andrew J. Russo

Roswell,USA

Summary

Sales-enabling marketing professional with a proven track record in managing over 130 strategic partnerships. Expertise in aligning marketing strategies with business development objectives to empower sales teams and drive revenue growth. Strong communication and collaboration skills facilitate the transformation of partnerships and campaigns into measurable results.

Overview

5
5
years of professional experience

Work History

Marketing Manager Partnership Development

AAHOA
Atlanta, GA
08.2022 - Current
  • Managed over 130 strategic Industry Partner accounts, including Chase and HBO, ensuring retention and growth.
  • Scaled Lowe’s partnership program, achieving 20% year-over-year revenue increase through integrated marketing initiatives.
  • Conducted executive-level check-ins to align on objectives, measure ROI, and identify growth opportunities.
  • Supported partner deliverables across 50 national events annually, integrating branding and strategic initiatives seamlessly.
  • Generated $450K in direct sales while enabling the sales team with tailored marketing, contributing to over $2M in annual revenue.
  • Led sponsor activations for AAHOACON, enhancing visibility and ROI for top-tier partners at national trade show.
  • Collaborated cross-functionally with marketing, sales, and events teams to maximize partner visibility and drive revenue.

Business Development Intern

Unibail-Rodamco-Westfield
Los Angeles, California
06.2021 - 08.2021
  • Supported BD team in strategizing mall experiences and identifying revenue opportunities.
  • Partnered with brands to envision activations within Westfield malls.
  • Assisted in creating presentations and proposals for prospective clients.

Brand Marketing Coordinator

Trinity Performance Solutions
Huntsville, Alabama
01.2021 - 05.2021
  • Supported launch of subscription-based services through comprehensive marketing strategy.
  • Coordinated partnership outreach campaigns to enhance program visibility with vendor collaboration.
  • Managed digital campaigns via programmatic ads, yielding over 10% ROI increase and driving sales growth.

Project Management Intern

FedConsultants
Roswell, Georgia
05.2020 - 08.2020

• Created and published digital ads weekly.
• Increased post impressions from several hundred to over two thousand through targeted messaging and multimedia posts.

Education

Bachelor of Arts - Communications

University of Georgia
GA
05-2022

Skills

  • Partner relationship management
  • Strategic account management
  • Revenue generation strategies
  • Partner Deliverable coordination
  • Customer experience design
  • Project management
  • Digital marketing strategy
  • Problem solving

Accomplishments

  • Team Member of the Month, AAHOA
  • Rookie of the Year, AAHOA

Affiliations

Co-founder, Project Golden Lining

Leader in Training, YMCA Camp High Harbor

Founder and President, SCORR (Student Community Organization Reacting Responsibly)

Volunteer, MUST Ministry Summer Lunch Program, Summers

Volunteer, Foster Care Foundation Store

Timeline

Marketing Manager Partnership Development

AAHOA
08.2022 - Current

Business Development Intern

Unibail-Rodamco-Westfield
06.2021 - 08.2021

Brand Marketing Coordinator

Trinity Performance Solutions
01.2021 - 05.2021

Project Management Intern

FedConsultants
05.2020 - 08.2020

Bachelor of Arts - Communications

University of Georgia