Summary
Overview
Work History
Education
Skills
Activities
Accomplishments
References
Timeline
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Andrew Just

Andrew Just

Gilbert,AZ

Summary

Dynamic marketing professional with over 3 years at The Joint Chiropractic, excelling in franchise marketing and performance optimization. Proven track record in launching 200+ clinics and enhancing local marketing strategies. Skilled in SEO management and data analysis, fostering collaboration to drive brand growth and clinic success.

Overview

4
4
years of professional experience

Work History

Associate Manager of Franchise Marketing

The Joint Chiropractic
Scottsdale, AZ
04.2022 - Current
  • 3+ years of experience in franchise marketing, operations support, and performance optimization across 400+ clinics nationwide.
  • Supported and advised over 100 franchisees, delivering strategic marketing guidance, and performance insights.
  • Played a key role in the successful opening of over 200 new clinics.
  • Restructured the New Clinic Launch (NCL) program, enhancing its effectiveness by updating timelines and goals, optimizing marketing recommendations, and streamlining operational workflows.
  • Led co-op marketing initiatives, including paid media strategies (Meta, Google Ads, YouTube, etc.), social media strategy, local store market activation, SEO enhancements, and sports sponsorships with major universities (USC, TCU, GCU, University of Houston).
  • Partnering with franchisees to analyze clinic-level ROI, lead growth, brand reach, and conversion performance, as well as comparing monthly trends and system benchmarks.
  • Managed budget planning and spend analysis, providing tailored marketing recommendations to improve local performance and cost-efficiency.
  • Championed re-franchise transitions and clinic closures, ensuring smooth marketing handoffs and communication consistency.
  • Utilized key tools, including Carbon for patient tracking and 1:1 communication, Advantage for mass email/SMS campaigns, and digital ad tracking, and MicroStrategy for KPI monitoring and performance analytics.

Director of Community Outreach & Referral Specialist

AFC Physical Medicine & Chiropractic Centers
Chandler, AZ
06.2021 - 04.2022
  • Helped market for eight offices across Arizona, specifically focusing on referrals and community outreach.
  • Built relationships with top-rated, award-winning PCPs, dental offices, and other general practitioner offices.
  • Analyzed SEO and GMB data to market to potential new patients, and expand our brand awareness via social media, word of mouth, as well as created flyers and promotional material with Photoshop and Canva.
  • Mass market to thousands of patients via text and email marketing campaigns using Avochato.

Education

Bachelor of Arts - Communication, Marketing

Arizona State University
Tempe, AZ
08.2020

Skills

  • Microsoft Office
  • Franchise marketing
  • Performance optimization
  • SEO management
  • Data analysis
  • Team collaboration
  • Project management
  • Problem solving

Activities

  • Working out
  • Nutrition
  • Piano
  • Cooking
  • Video Games
  • Reading
  • Linguistics

Accomplishments

  • The Joint Chiropractic Tire Award Winner Sept of 2023

References

References available upon request.

Timeline

Associate Manager of Franchise Marketing

The Joint Chiropractic
04.2022 - Current

Director of Community Outreach & Referral Specialist

AFC Physical Medicine & Chiropractic Centers
06.2021 - 04.2022

Bachelor of Arts - Communication, Marketing

Arizona State University

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