Andrew Kelly
Chicago,IL
Summary
A value-driven marketer with a demonstrated track record in developing and executing comprehensive marketing strategies. Expertise lies in enhancing brand visibility and generating qualified leads through strategic planning and execution. Enthusiastic about infusing a strategic mindset and passion for entrepreneurship into a dynamic marketing role. Dedicated to fostering innovation, building community engagement, and driving impactful brand development. Commitment to creating meaningful connections and delivering results aligns seamlessly with the vision for contributing to the success and growth of forward-thinking marketing initiatives.
Overview
3
3
years of professional experience
Work History
Marketing Associate
Innovation DuPage
11.2021 - 01.2024
- Developed and implemented a marketing strategy, inclusive of social media, website, graphic design, print, events, and other marketing collateral to build brand awareness and generate qualified leads
- Managed a team of 2-5 interns, including graphic designers, web developers, video/multimedia, and digital marketers. 12 interns in total.
- Increased social media follower growth by 34.7% across all platforms without any digital ad spend
- Optimized our marketing tech stack to streamline internal and external communications
- Strategized with third-party web developer on full-scale website redesign to enrich member experience through enhanced features, functionality, and visual aesthetics
- Consulted with emerging companies to strategize and connect with resources for growth.
Brand Ambassador
Maplewood Brewery & Distillery
08.2021 - 02.2022
- Encouraged the trial of our products and delivered a memorable experience to increase brand awareness and loyalty
- Engage with customers, vendors, and business owners to demonstrates knowledge of industry trends, product line, and culture
- In charge of running on-premise and off-premise events throughout the Chicagoland area
- Developing relationships at key accounts, including liquor stores, bars/restaurants, the Maplewood taproom, and beer festivals.
Marketing Intern
Habitat for Humanity
01.2021 - 06.2021
- Conducted a customer discovery survey to identify trends in our target audiences
- Developed marketing strategies and campaigns to effectively communicate the value we provide
- Distribute marketing collateral to engage donors and the greater Lawrence community.
Education
Bachelor of Science - Marketing
The University of Kansas
Lawrence, KSSkills
- Work collaboratively and communicate objectively in a team setting
- Developing brand audits and positioning strategy
- Adaptive problem solving
- Building relationships and inspiring trust
- Proficient in Microsoft Office, Salesforce, Hootsuite, Zapier, Campaign Monitor, Social Media Channels, Airtable, Webflow, and AI tools such as ChatGPT and Claude
Certifications
- Global Business Initiative
- Six Sigma Certified: White Belt (Aveta Business Institute)
- BASSET On-Premise and Off-Premise
- Webflow 101
Timeline
Marketing Associate
Innovation DuPage
11.2021 - 01.2024
Brand Ambassador
Maplewood Brewery & Distillery
08.2021 - 02.2022
Marketing Intern
Habitat for Humanity
01.2021 - 06.2021
Bachelor of Science - Marketing
The University of Kansas