Summary
Overview
Work History
Education
Skills
Locations
Languages
Timeline

Andrew Kim

Foster City,CA

Summary

Experienced with product development, roadmapping, and project management. Utilizes agile methodologies and strategic planning to deliver market-leading solutions. Track record of fostering team collaboration and driving impactful results.

Overview

13
13
years of professional experience

Work History

Senior Product Manager

Chegg Inc.
04.2023 - Current
  • Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
  • Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
  • Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
  • Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
  • Led cross-functional teams for successful product launches, resulting in increased market share.
  • Created production operating plans with concrete goals and clear timelines to predict manufacturing output.
  • Oversaw product design and roadmap and coordinated aspects of development and rollout.
  • Optimized email campaigns to increase open and click-through rates and ensuring deliverability reputation from ISPs.

Senior Marketing Technology Systems Analyst

Chegg Inc.
03.2017 - 05.2023
  • Collaborate with key stakeholders to identify gaps in processes and systems, and optimize workflows for marketing automation
  • Defined new processes for requesting transactional messages and provided documentation and training for new users
  • Work with Data Science and Data Engineering to help identify Marketing stakeholder requirements and Acceptance testing of ETL process to Adobe Campaign
  • Perform Internal Acceptance testing of Data imports and validations to ensure campaign automation requirements are met
  • Monitor Automated campaigns and work with Data engineering to rectify issues or errant data and missing files
  • Design deliverability strategies and recommendations through monitoring and optimizing email design and cadence by utilizing Return Path and Adobe Analytics services
  • A/B testing of content, frequency and sizing while monitoring to help mitigate risk to IPs
  • Responsible for email campaign (HTML) production and execution to segmented audiences for subscriber acquisition (1k – 6.5M users), as well as newsletter engagement
  • Work with internal Marketing Managers and Sales teams to maximize reach and optimize timing for Brand Partnership/Cross-Promotional Marketing
  • Includes event marketing for Celebrity Tutorship, Campus-based concerts, and Product giveaways
  • Analyze campaign metrics and KPIs to drive insights for increasing funnel conversions and building out Chegg's marketing forecast schedule
  • Manage design, execution, and monitoring of transactional messages using Real-time servers for customer notifications
  • Front-end support for push notifications and SMS deployments using Adobe Message Center while managing relations with major Mobile Carriers

Technologist II, Marketing Automation, Direct Sales & Marketing

John Wiley and Sons
07.2014 - 02.2017
  • Responsible for day-to-day management of Automated Marketing campaigns (20 per month) deployed via Eloqua from inception to deployment
  • Email asset creation: convert creative briefs into HTML files and other digital formats for e-marketing campaigns
  • Lead generation forms and subscription management: code and deploy web forms to capture customer preference data and process leads generated through these channels into CRM system (Salesforce)
  • Define e-marketing segmentation (1,000 – 100K subscribers) to target ideal prospects and funnel potential B2B/B2C leads to Sales for follow-up
  • Analyze results to inform stakeholders of campaign performance, make campaign operation process improvements, and share e-marketing best practices
  • Create new business strategies and solutions within Eloqua to improve landing page metrics and conversions of contacts throughout the lead funnel
  • Develop work processes for new team members and onboarding of new business units
  • Lead recurring meetings to train and share information with international colleagues and stakeholders
  • Design and enforce best practices to unify Wiley branding throughout all e-marketing materials
  • Assisted with the development of mobile-optimized templates for email
  • Integration lead for cross-functional initiatives to drive operational efficiency and effectiveness
  • Conducted audit of existing integration between Eloqua and Salesforce; helped identify gaps in process between Marketing and Sales
  • Helped onboard new workflow and video hosting tools, Kapost and Brightcove Video Cloud within Marketing
  • Collaborated with teams to define implementation plans and templates

Technologist I, Marketing Automation, Direct Sales & Marketing

John Wiley and Sons
10.2013 - 06.2014
  • Responsible for day-to-day management of Automated Marketing campaigns (30 per month) deployed via Eloqua from inception to deployment
  • Created new work processes based on Eloqua best practices to optimize work flow
  • Set-up automated lifecycle campaigns in Eloqua including decision steps, cadence and velocity of email deployment to support Marketing strategies
  • Responsible for monitoring 10 automated Time and Event triggered campaigns
  • Initiated data management practices with re-engagement campaigns and dynamic suppressions of unengaged users
  • Led the implementation of CAN-SPAM email requirements as well as Double Opt-In subscription management process

Direct Online Marketing Manager

John Wiley and Sons
11.2012 - 10.2013
  • Responsible for day-to-day management of database marketing campaigns, web page development, issue resolution, and campaign trend reporting
  • Produced recurring and ad hoc reports and executed custom database queries for campaign analysis and investigation as needed
  • Coordinated email deployment schedules and cadences of campaigns to optimize timing and effectiveness of content
  • Utilized A/B testing to enforce marketing tactics
  • Coded email and landing page templates for deployment from Wiley’s proprietary e-marketing platform
  • Managed content and updates for various Wiley.com sites; updated featured titles and seasonal promotions on product pages

Digital Solutions Coordinator

Acxiom
02.2012 - 11.2012
  • Responsible for day-to-day management of database marketing campaigns, web page development, issues resolution, and campaign trend reporting
  • Managed 20-30 campaigns each month worldwide to audiences of 1,500 – 18,000,000+ subscribers and prospects with multiple creative versions
  • Monitored 30+ automated Time and Event triggered campaigns to ensure delivery to contacts
  • Developed a standard work process for monitoring automated campaigns, which was rolled out to the entire Delivery organization
  • Managed coupon assignments and data file imports for use in audience segmentation, targeting and dynamic content
  • Educated and assisted clients on campaign processes, creative guidelines and best practices as related to their email campaigns
  • Produced reports and executed custom database queries for campaign analysis and investigation as needed
  • Trained new team members on Acxiom campaign processes, client-specific protocols and proprietary campaign management software

Education

Microcomputer Science - Computer Science

MTI Business College, Sacramento, CA
04-2003

Skills

  • Product Management

  • Agile Scrum Management

  • Email Marketing Strategy

  • Email Deliverability

  • Data Engineering - ETL Process

  • Braze

  • MParticle

  • Adobe Campaign Classic

  • Google Tag Manager

  • Paid Social Media Advertising

Locations

  • Foster City, CA
  • San Francisco Bay Area
  • United States

Languages

Korean
Limited Working

Timeline

Senior Product Manager - Chegg Inc.
04.2023 - Current
Senior Marketing Technology Systems Analyst - Chegg Inc.
03.2017 - 05.2023
Technologist II, Marketing Automation, Direct Sales & Marketing - John Wiley and Sons
07.2014 - 02.2017
Technologist I, Marketing Automation, Direct Sales & Marketing - John Wiley and Sons
10.2013 - 06.2014
Direct Online Marketing Manager - John Wiley and Sons
11.2012 - 10.2013
Digital Solutions Coordinator - Acxiom
02.2012 - 11.2012
MTI Business College - Microcomputer Science, Computer Science

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