Andrew Leigh
Danville,United States
Summary
Results-oriented, technical marketing and business development executive with 20+ years in building brands that customers love in DevOps, AI, Cloud, and Security. My passion is creating repeatable and ever growing revenue streams through innovative GTM strategies and partnerships that unify and focus Marketing, Alliances, Technology and Sales teams. I have worked with many of the largest and innovative enterprise platforms, ecosystems and start ups to bring category-defining products to market. I specialize in building and scaling hyper growth brands and customer-centric field teams that redefine how we digitize business at global scale. I started my career as a developer and have deep technical experience with next gen architectures and a proven ability to define a vision and exponentially scale a company in a noisy market through effective branding, demand generation, field enablement, and strategic partnerships.
Overview
28
28
years of professional experience
Work History
CMO and Head of Global Alliances
Copado
04.2019 - 11.2022
- Rebranded and created new market category for Copado as the #1 DevOps and Testing Solution for Low Code Platforms
- Built and led Marketing, Demand Gen, Partner, and Community teams, doubling pipeline 3 years in a row
- Created thought leadership, partner, and academy programs that enabled technical delivery teams to develop secure digital experiences
- Generated over 1500+ enterprise customers around the world via innovative ABM campaigns, global expansion, and deep partnerships with industry leading SI's and cloud platforms.
Head of Marketing and Alliances
Jitterbit
10.2012 - 04.2019
- Defined and led the GTM strategy and growth engine for the Jitterbit Cloud Integration and API platform including repositioning and rebranding the company, expanding the demand gen engine, and building the partner and alliances program that doubled pipeline across multiple ecosystems and global markets including EMEA and APAC.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Drove business growth by forging strategic alliances with key ISV and SI partners leading to 60% partner sourced ARR.
- Oversaw 20-person marketing and Alliances team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Director Product Marketing, Platform
Salesforce
01.2007 - 10.2012
- One of the original platform marketing team at Salesforce focused on defining the benefits of the Cloud to enterprise customers including custom development, integration, architecture, security, and IT operations.
- Increased brand and product awareness by developing and executing targeted marketing campaigns.
- Led market research initiatives to identify new opportunities and inform product development strategies.
- Initiated partnerships with complementary businesses to co-market products or services effectively leveraging each other''s customer bases.
- Orchestrated launch for over 7 new products to expand market share and generate $1 Billion in revenue.
Director Solution Strategy - Analytics and NetWeaver
SAP
01.2005 - 01.2007
Sr Mgr Product Marketing - Platform and Analytics
PeopleSoft
09.2002 - 01.2005
Sr Sales Engineer
Siebel Systems
01.2000 - 01.2003
Consultant
Accenture
01.1995 - 01.2000
Education
UCLA
Skills
- DevSecOps
- AI/ML Analytics
- Cloud Computing
- Team Building
- Marketing branding and strategy
- Business development
- Hyper growth pipeline engines
- ABM strategy
- Value selling and field enablement
- Product strategy & management
- Marketing channel development
- Press and Analyst relations
Websites
Personal Information
CMO | Bus Dev Leader | GTM Strategist | Business Scaler | DevOps, AI, Cloud
Timeline
CMO and Head of Global Alliances
Copado
04.2019 - 11.2022
Head of Marketing and Alliances
Jitterbit
10.2012 - 04.2019
Director Product Marketing, Platform
Salesforce
01.2007 - 10.2012
Director Solution Strategy - Analytics and NetWeaver
SAP
01.2005 - 01.2007
Sr Mgr Product Marketing - Platform and Analytics
PeopleSoft
09.2002 - 01.2005
Sr Sales Engineer
Siebel Systems
01.2000 - 01.2003
Consultant
Accenture
01.1995 - 01.2000
UCLA