Andrew McFarland
Little Rock,AR
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 10 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
12
12
years of professional experience
Work History
Product Marketing Manager
THE TORO COMPANY
Batesville , AR
04.2023 - Current
- Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
- Designed sales presentations and product demos to train sales force on product benefits and offerings.
- Crafted complete set of presentations and data sheets to explain product function.
- Analyzed customer feedback to identify opportunities for improvement in products and services.
- Collaborated with professionals to launch new products, intellectual property, and key capabilities.
- Generated ideas for creative marketing campaigns that engage target audiences effectively .
- Developed marketing strategies based on corporate objectives and market trends.
- Manage a product volume of 200,000 units across mass channels, demonstrating strong organizational skills
Director of Retail Operations
Goodwill Industries of Arkansas (Non-Profit)
Little Rock, AR
02.2021 - 02.2023
- Review, analyze, evaluate organizational procedures across 24 departments resulting in 52 million in revenue
- Create, implement, policy and procedures that improve day to day operational efficiencies, revenue, and safety
- Established operational guidelines and identified opportunities for improvement across 50 locations. Locations consisted of 32 retail locations, 20 donation centers, 2 transportation hubs, 2 -ecommerce.
- Developed and maintain client collaboration to grow business and improve account retention in recycling coalitions, sustainably groups, diverting 35 million pounds of waste annually generating profit
- Provide leadership, insight, mentoring to newly hired management to supply knowledge of various company programs
- Review P and L sheets and sales activity reports to measure productivity or goal achievement across 24 departments monthly
- Chair of committee board with 10 members of leadership to improve retention, training, and development 1000+ employees
- Grew overall revenue from 48 million to 58 million with training and development of retail managment
Regional Director-Walmart Program
TROC Global-Wireless
Bentonville, AR
09.2016 - 02.2021
- Coached and developed direct reports for operation of up to 5 districts, 103 stores, 5 Area Managers.
- Led regional operations to consistently exceed financial targets with P&L in excess of $10 million per location
- Hired, trained, and developed 5 District Managers to meet and exceed their teams quota monthly
- Collaborated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Analyzed team performance on weekly basis through review of in-depth reports conducting weekly one on ones to improve leadership
- Mitigated business risks by working closely with staff members and assessing performance.
- Collaborated with team members in developing best practices to support company objectives.
District Manager -Walmart Program
The Revenue Optimization Company
Bentonville, AR
09.2016 - 12.2019
- Coached and developed 50 employees in 11 locations to meet and exceed sales quotas monthly
- Strengthened work flow productivity by hiring, managing, and developing top talent.
- Hired, trained, and scheduled all locations to ensure high performance and exceeded sales quotas on average by 20%
- Hired, trained, and scheduled all locations to ensure high performance
- Created talent development plans for current employees and built high-performing marketing team.
- Developed overall strategies and tactics for 11 locations to achieve sales and service and operational performance goals.
- Established market strategies that met or exceeded budget numbers.
Business Account Executive
Verizon Wireless (2010-2016)
Bentonville, AR
11.2014 - 08.2016
- Used CRM database to track referral and appointment data. (Salesforce)
- Managed sales funnel effectively and forecasted requirements across multiple industry accounts.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Produced sales documents, finalized deals and filed records.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Identified customer needs by asking questions and advising on best solutions.
Store Manager
Verizon Wireless
Siloam Springs, AR
02.2013 - 10.2014
- Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
- Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Reviewed customer feedback to make operational improvements and promote satisfaction.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Trained and mentored associates to teach daily tasks and procedures
Education
MBA - Business Administration
University of Central Arkansas
Conway, AR08.2009
BBA - Marketing
University of Central Arkansas
Conway, AR12.2007
High School Diploma -
Melbourne High School
Melbourne, AR05.2003
Skills
- Performance Evaluation and Monitoring
- Problem Anticipation and Resolution
- Team Leadership
- Staff Development
- Decision Making
- Recruitment and Hiring
- Quality Assurance
- Product performance and profitability
- Brand visibility
- Go-to-market strategy development
- Product differentiation
- Market penetration
- Marketing strategy
- New product channels
Accomplishments
- Created highly effective new program that significantly impacted efficiency and improved operations.
- Exceeded sales goals by average of 20% in 2021-2022 with total revenue exceeding 55 million.
- Promoted 9 employees to leadership positions in 36 months
- Promoted 6 times to leadership positions
- District Manager of the year in over 300 Districts
Timeline
Product Marketing Manager
THE TORO COMPANY
04.2023 - Current
Director of Retail Operations
Goodwill Industries of Arkansas (Non-Profit)
02.2021 - 02.2023
Regional Director-Walmart Program
TROC Global-Wireless
09.2016 - 02.2021
District Manager -Walmart Program
The Revenue Optimization Company
09.2016 - 12.2019
Business Account Executive
Verizon Wireless (2010-2016)
11.2014 - 08.2016
Store Manager
Verizon Wireless
02.2013 - 10.2014
MBA - Business Administration
University of Central Arkansas
BBA - Marketing
University of Central Arkansas
High School Diploma -
Melbourne High School
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