Andrew Meeks
Atlanta,GA
Summary
Top-notch professional with a proven track record of success leading Marketing departments. Strong background in strategic planning, campaign management and team development. Skilled in identifying opportunities and implementing practical solutions with commitment to staying informed about latest trends, technologies and best practices.
Overview
22
22
years of professional experience
1
1
Certification
Work History
VP Digital Marketing Strategy
Marketing Help Atlanta
10.2012 - Current
- Regional B2B and B2C client list spans: FinTech, Information Technology, Medical, Industrial and Communications in addition to smaller owner-operator entrepreneurs.
- Manages pay-per-click advertising initiatives alongside organic efforts for a cohesive digital marketing strategy.
- Develops an integrated digital marketing strategy that effectively leveraged SEO, SEM, email marketing, and social media advertising tactics to drive traffic and sales leads.
- Maintains up-to-date knowledge of industry best practices by attending conferences, workshops, and webinars to stay ahead of emerging trends in digital marketing strategy development.
- Analyzes web analytics data to inform digital marketing strategy adjustments and drive continuous improvement in campaign performance.
- Conducts comprehensive competitor analysis to identify areas for improvement in digital marketing strategy execution.
Senior Director of Demand Generation
Payroc
07.2021 - 04.2024
- Enhanced customer engagement with targeted email marketing campaigns and social media strategies.
- Managed multi-million-dollar budgets, ensuring cost-effective allocation of resources across all marketing channels.
- Measured campaign performance using analytics tools, enabling data-informed decision making for future initiatives.
- Negotiated partnerships with external vendors, securing valuable services at competitive rates.
- Evaluated market trends to identify new opportunities for growth and expansion.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
Marketing Director (SaaS)
IMC_di | Juniper Commerce
02.2020 - 07.2021
- Responsible for co-crafting a strategic vision with senior leadership, while managing team members (and vendors) responsible for tactical deliverables
- Additionally, I led a HubSpot development partner and internal stakeholders on a one hundred day, fast-track launch of our CMS, marketing automation and CRM platform.
- Establishing Protocols for Conversion Funnels to CRM Data Handoffs
- Staging Multi-Touch Workflows and Triggers with Applicable Content
- Leading the Implementation of Brand Standards in Email, Print and Online Channels
- Providing Direction to Writing and Creative Teams
- Developing a Collaborative Relationship with Sales, Dev and CX
- Building and Co-Managing OneDrive for Key Files and Asset Storage
- Picking Up Tactical Workloads When Asked (Video, Design, Copywriting)
Digital Marketing Manager
Mueller Water Products
12.2017 - 07.2019
- Was responsible for: website management, search engine marketing, multi-channel marketing campaigns, social media management and UX for all brands within a billion-dollar, multi-national water infrastructure/technology company.
- Utilized strong analytical skills to identify key data points and drive business decisions that improved targeting, refining attribution models.
- Management of 11 Brand Website Properties and Social Media Accounts
- Automation Campaign, Paid Advertising, and Content Strategies
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Drove cross-functional collaboration with focus on quality service delivery.
Creative Director (Digital & Print)
The Graphic Edge
11.2010 - 04.2012
- Elevated company reputation through consistent delivery of high-quality creative content.
- Monitored industry trends to keep creative materials fresh and engaging.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
Art Director
Clear Choice USA
10.2005 - 07.2010
- Grew from a contracted position to managing creative for a licensee network of 100 field offices across the U.S
- And Canada
- Co-developed comprehensive marketing programs that included individual market, specific media bundles which served as a guide for licensee marketing strategies.
- Media scheduling and creation of online resource bin with request protocol
- Print house relationships and strategies that provided competitive bulk rates
- Training for new licensees in conjunction with the marketing department
- Corporate video series ranging from sales techniques to product offerings
- 50% reduction in the use of third party vendors for creative services
Lead Designer
Skyline Southeast, Inc.
08.2002 - 09.2005
- Performed Role in the Design of Tradeshow Displays Exceeding $50,000+
- Worked with Vendors and Served as Client Liaison When Needed
- Worked Directly with Fortune 500 Companies Based in Atlanta
- Assisted with Production Schedules
- Co-trained, Supervised and Provided Art Direction for Junior Designers
- Managed Concurrent Projects in Different Stages
Education
Associate of Arts - Business Administration
Tidewater College
Virginia Beach, VABachelor of Arts - Art
Middle Tennessee State University
Murfreesboro, TNSkills
- Executive Leadership
- Revenue Generation
- Demand Generation
- Digital Marketing Strategy
- Marketing Automation Strategy
- SEO/SEM/Programmatic Strategy
- Attribution and Measurement of ROI
- Budget Allocation and Management
- Team Coordination and Alignment
Websites
Additionalinformation
https://marketinghelpatlanta.com/
Skillsandtechnologies
- Marketing Automation Platforms (HubSpot, Marketo, Pardot, SharpSpring)
- Adobe Creative Suite
- DotCMS | WordPress CMS
- Microsoft BI
- Salesforce Cloud (CRM)
- Google Webmaster Tools
- SEM Rush, AHrefs
Affiliations
- AMA
Certification
Google Data Analytics
Google Ads
HubSpot Email Marketing
Salesforce Marketing Cloud Consultant
Timeline
Senior Director of Demand Generation
Payroc
07.2021 - 04.2024
Marketing Director (SaaS)
IMC_di | Juniper Commerce
02.2020 - 07.2021
Digital Marketing Manager
Mueller Water Products
12.2017 - 07.2019
VP Digital Marketing Strategy
Marketing Help Atlanta
10.2012 - Current
Creative Director (Digital & Print)
The Graphic Edge
11.2010 - 04.2012
Art Director
Clear Choice USA
10.2005 - 07.2010
Lead Designer
Skyline Southeast, Inc.
08.2002 - 09.2005
Associate of Arts - Business Administration
Tidewater College
Bachelor of Arts - Art
Middle Tennessee State University
Similar Profiles
Anyla FultonAnyla Fulton
Social Media Marketing Specialist at Atlanta Marketing MindsSocial Media Marketing Specialist at Atlanta Marketing Minds
HUNTER THOMPSONHUNTER THOMPSON
Electric Vehicles Manager at Subaru of Atlanta / Fisker of AtlantaElectric Vehicles Manager at Subaru of Atlanta / Fisker of Atlanta
Shelia PittsShelia Pitts
Sr. Administrative Assistant at City Of Atlanta - Atlanta Police DepartmentSr. Administrative Assistant at City Of Atlanta - Atlanta Police Department
Jermiah PierceJermiah Pierce
Car Detailer at Cactus Car WashCar Detailer at Cactus Car Wash
Kristy RobertsKristy Roberts
Food Service/Cashier at Sodexo ServicesFood Service/Cashier at Sodexo Services