Andrew Misek
Tinley Park,IL
Summary
I'm a digital marketing professional with over 10 years of experience in many different industries from a local to global scale.
Overview
9
9
years of professional experience
Work History
Senior SEO Manager
DeVry University
04.2022 - Current
- Manage both the internal and external SEO teams to drive improvements to our major KPIs: keyword rankings, organic traffic and inquiries (conversions).
- Track performance using Google Search Console, Google Analytics, SEMRush, PowerBI and our own proprietary CRM. Using this data, I make pivots on the content, backlink and technical strategies.
- Develop and set expectations for the content, backlink, tech and website strategy and deliver on those expectations.
- Create weekly and monthly reports to show growth across DeVry's programs and present findings to the CMO.
- Managed the launch of a new website which focused on improving site performance and core web vitals. The new site went live in May 2023.
- Work closely with other managers and directors of the paid media, content, academics and performance teams to create a cohesive plan amongst all channels.
- Since starting, the website's ranking keywords has improved by 250% and first page rankings by 205%.
- Traffic has improved by an average of 50% when comparing year-over-year. We're seeing an average of 60% improve on the conversion focus pages' traffic.
- Inquiries has improved by upwards of 30% per month when comparing year-over-year.
Sr Digital Marketing Specialist
Ameex Technologies
07.2020 - 04.2022
- Manage several international clients' (US, Canada, UK, and southeast Asia) SEO, PPC and paid social accounts
- Work with a global team found around the world
- Strategize and implement optimization and new content strategies focusing on impression, click and conversion improvements
- Audit link profiles and help develop/implement a strategy to improve site authority
- Develop client roadmaps with an SEO/content strategy for 3-6 month periods
- The average YoY session improvement for SEO clients is 25%, YoY impression improvements for SEO clients is 55%
- Perform site audits and bi-monthly health checks to ensure on-page and technical elements (including site speed and core web vitals) are implemented properly
- If they aren't, develop and implement a strategy to address the areas of concern
- Build and develop PPC and paid social accounts focusing on audience segmentation, cost per click and cost per acquisition
- A/b test different audiences, content, creative and landing pages to best improve cost per click and cost per acquisition
- Managed accounts with budget's as high as $150,000/mo
- Allocate budget to specific campaigns and analyze based on performance
- Performed keyword research to build out a keyword profile to target (and those to avoid)
- Manage and edit landing pages to best optimize for conversions.
Digital Marketing Specialist
Credico
12.2018 - 06.2020
- Control all digital marketing channels for Credico and newly acquired Finance Guru
- Part of a three-person team spearheading a complete brand rebuild for Credico
- We're working with an agency to implement our marketing strategy and sitemap
- Manage 10 writers who have written 400+ articles over the last year for the Finance Guru website
- All articles are based on keyword research performed by me
- The website is currently ranking for over 6,200+ keywords according to Ahrefs (over 400 on the first page)
- Ongoing keyword research for content creation
- Over 150 keyword focused article topics ready to be or being written
- Developed the 2020 digital marketing plan for Finance Guru with plans to introduce PPC and email marketing
- A PPC campaign has been develop and ready for implementation
- Created a plan for a website migration from SquareSpace to WordPress for Finance Guru
- Built out a sitemap with a greater focus on conversion.
Senior SEO Specialist
SoMe Connect
05.2018 - 11.2018
- Developed strategies for 4 to 8 clients to improve their organic rankings
- Created SEO audits for each client that would go into their site speed, website errors, usage of title tags/meta descriptions/h1s/alt tags, keyword rankings, backlink profile, if they included robots.txt and sitemap.xml files and anything else that may be negatively affecting their organic rankings
- We used these audits to develop an appropriate strategy and website optimizations tailored to the client
- Implemented SEO technical optimizations in a wide variety of CSMs including Wordpress, Sharepoint, Drupal and Joomla
- Customized individual reports in Data Studios that focused on their specific pain points while also showing other opportunities for growth
- These reports were then presented to the clients and discussed in greater detail
- Most clients saw a 15-20% increase in organic traffic within 3 months after optimizations were complete
- Managed clients hours using Toggl
- Maintained 70-80% utilization
- Built a new website template for SoMe using HTML, CSS and PHP
- Also, developed a paid landing page strategy for several clients to help improve their conversions on paid clicks.
Digital Marketing Associate
Feldco Windows, Siding and Doors
07.2015 - 05.2018
- There are many different responsibilities required to perform as the Digital Marketing Associate for Feldco and it's two acquired companies, Danley's and Early Times
- One of the main responsibilities is developing all three company's organic rankings
- Feldco has experienced a 252% increase in organic traffic and we're ranking over 15,000 more keywords (including over 1,000 in the top 10)
- Extensive keyword research using SEMRush and Google is performed to find keywords and phrases that people are actually searching
- Amongst our 10 sites, over 250 article of 1,000+ words targeting those keywords were written
- Link building is another big part of the job including backlink outreach to creating listings
- Also, the Feldco Scholarship helped us attain 70 referring .edu domains
- The same techniques were used for the content and link building for the 8 market sites, Danley's and Early Times
- All three companies have Google Adword and BingAds accounts
- We split test new ads and extensions, maintain the company's budget and ensure that our ads are being displayed in the right regions
- Feldco's CTR increased 35% with the new ads and extensions and conversions increased by 45%
- Developed Danley's and Early Times accounts from the group up, including keyword research and developing campaigns and adgroups
- Our email marketing started in 2015
- We increased our email production and saw a 100% increase in conversions in 2016 and 2017
- We send between 20-25 emails per month
- In 2015, websites for each of Feldco's 8 markets were developed
- Also, at the same time, landing pages for our paid ads to split test against our current template were created
- Danley's and Early Times' new websites were developed from scratch in 2017
- Both companies saw at least a 250% increase in traffic
- Filmed and edited videos for Feldco's Youtube page and website
Education
Bachelor of Science - Marketing and Video Game Development
DePaul University
Chicago, IL06.2014
Skills
- Keyword Research
- Content Optimization
- Site Performance
- Data Analytics
- Cross-Departmental Alignment
- Adobe Suites
- SEMRush
- Technical SEO
- HTML
- CSS
- Google Analytics
- Google Search Console
- Google Ads
- Screaming Frog
- Paid Search
- Email Marketing
- Competitor Analysis
- Content Strategy
- Keyword Optimization
- Campaign Performance Tracking
Timeline
Senior SEO Manager
DeVry University
04.2022 - Current
Sr Digital Marketing Specialist
Ameex Technologies
07.2020 - 04.2022
Digital Marketing Specialist
Credico
12.2018 - 06.2020
Senior SEO Specialist
SoMe Connect
05.2018 - 11.2018
Digital Marketing Associate
Feldco Windows, Siding and Doors
07.2015 - 05.2018
Bachelor of Science - Marketing and Video Game Development
DePaul University
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