ANDREW NORTH

I partner with businesses of all sizes to identify a unique value proposition and build integrated marketing and communications programs. Clients include B2B and B2C tech firms and SaaS companies. From brainstorming and conceptualizing to writing, pitching and launching, I work closely with my clients to stay within budget and exceed their expectations.

Served as chief storyteller and helped create and evangelize the Enboarder brand as one of the world's leading employee communication and workflow platforms. Led three-person team and four global marketing agencies to drive execution for Brand, Content, Social Media and PR programs. Increased brand awareness 22% and new business opportunities through new brand messaging launch, thought leadership campaigns, SEO/SEM, content marketing, brand partnerships and earned media coverage.

Managed five-person team and led global brand strategy and corporate communications for the world's most trusted WordPress technology company. Defined WP Engine's narrative across all areas of the marketing and content mix, including coordinating multiple thought leadership campaigns and WP Engine's signature Gen Z research. Directed three global PR agencies and managed communications for $250M Silver Lake investment and multiple
acquisitions. Grew share of voice 136% within the WordPress industry.

• Led strategic communications and branding strategy to increase overall awareness, grow pipeline and ensure consistent brand experience for clients around the world.
• Managed six-person team responsible for public relations, social media, analyst relations, corporate brand strategy, creative design and internal communications.
• Grew share of voice 25% within ratings and reviews software industry.
• Served as communications counsel to the C-suite and executive leadership team including drafting earnings scripts and coordinating M&A communications.

• Directed marketing and communications functions for one of the oldest trade associations in Texas.
• Worked with the CEO and board of directors to position TLTA as a thought leader in the industry and keep members and external audiences aware of legislative updates, news, programs, professional development opportunities and industry events.
• Led three-person team and worked cross-functionally to build awareness within real estate and title industries via events, PR and marketing campaigns.
• Achieved record 25% increase in sponsorship funding.

• Built corporate communications and analyst relations program from the ground up for global SaaS company serving more than 1.2 million users in over 128,000 locations across 26 countries.
• Responsible for all internal and external communications deliverables, including press releases, thought leadership articles, executive communications, employee updates, blogs and white papers.
• Devised media relations plan that supported company’s expansion beyond scheduling software, including securing mainstream editorial coverage and product review placements in targeted business and trade outlets.
• Capitalized on PR and thought leadership to increase brand awareness and share of voice 30% within hospitality software industry.

• Managed corporate public relations, executive communications, analyst relations and product PR for $5 billion global semiconductor supplier.
• Coordinated global PR and analyst relations for LBO and IPO with positive coverage across targeted business and trade publications and analyst firms.
• Managed M&A and corporate communications for three global business groups and led crisis communications during the Suzhou earthquake tragedy.
• Provided strategic communications counsel and internal communications support to executive leadership team.

• Multiple promotions and roles during eight-year tenure at one of the world’s leading technology companies. Averaged top 25% performance rating during career at Dell.
• Managed external and internal communications for Dell’s global business units, including SMB, Large Corporate and Federal/State/Local.
• Led Federal/State/Local segment media relations during 2006 global battery recall, resulting in positive coverage in targeted publications during and after the crisis.
• Drove strategic communications in partnership with Microsoft for the successful launch of Dell’s Windows 2000 products.
• Led global employee communications for Dell's HR, Environmental Health & Safety and Global Manufacturing organizations.