Overview
Work History
Education
Skills
Websites
Timeline
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Andrew Palomba

Andrew Palomba

Chicago,IL

Overview

5
5
years of professional experience

Work History

Director, Commercial Partnerships

Bartesian
11.2022 - Current
  • Built and scaled B2B commercial business by 350% Y-o-Y, spearheading the launch of a commercially certified machine and tools across multiple verticals.
  • Drove $1M in YTD revenue through full sales cycle leadership, encompassing prospecting, vetting, negotiation, and client acquisition.
  • Developed outbound business processes (prospecting, demos, PoCs) securing contracts with over 30+ corporations in sports & entertainment, hospitality, and foodservice.
  • Rapidly promoted to Director, leading a team responsible for placing and tracking commercial products within sports venues, hotels, and resorts, exceeding budget targets.
  • Established a high-performing team from scratch. Recruited, hired, trained personnel, outlining job scopes and building key internal functions.
  • Optimized office operations for efficiency. Streamlined workflows, boosted customer service scores to 4.8/5, and achieved 4x faster turnaround time on customer requests
  • Empowered staff by designing and implementing personalized training programs, leading to optimized staff performance.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization
  • Monitored office workflow and administrative processes to keep operations running smoothly, establishing 4.8/5 customer service scores and 4x faster execution time on inbound customer requests
  • Optimized staff performance by designing comprehensive training programs tailored to individual needs

Associate Executive, National Accounts

Keurig Dr Pepper
06.2022 - 11.2022
  • Spearheaded brand program activations nationwide, creating engaging in-store experiences that secured a 30% increase in shelf space for all managed SKUs, potentially leading to increased sales and brand visibility.
  • Co-led sales calls with Kroger and Albertsons Safeway directors, leveraging fact-based and relationship selling to identify growth opportunities. This resulted in a 17% increase in revenue for key trademarks.
  • Established a comprehensive retail market analysis process, including competitive landscape, consumer trends, and pricing strategies. Delivered monthly scorecards to leadership, driving data-driven decisions that increased profitability by over $1.1 million.
  • Collaborated with local sales teams, empowering them to create compelling product stories. This resulted in the successful placement of 5 additional SKUs on shelves across 6 key regional retailers.

Associate Manager, Field Marketing

Keurig Dr Pepper
08.2021 - 06.2022
  • Steered commercial process projects to ensure alignment across departments, guaranteeing on-time product launches and market entry.
  • Championed the first-ever TikTok social media campaign for Crush, generating $2.2 million in incremental sales and a 5% category share gain, while achieving an all-time high in social media engagement for the brand.
  • Designed and implemented efficient commercialization timelines, facilitating the smooth tracking and management of processes for launching innovative packages.
  • Customized and integrated KDP initiatives into bottler commercial processes, ensuring seamless alignment and handover to regional sales managers for successful execution.

Territory Sales Manager

Keurig Dr Pepper
06.2020 - 08.2021
  • Managed a network of 21 bottling locations, driving sales of over 5.5 million cases to customers. This exceeded annual sales goals by 5%, demonstrating a strong understanding of market demand and effective sales strategies.
  • Developed and implemented targeted brand programs for specific regions. This resulted in securing prime shelf space in stores and a significant increase in product awareness, leading to increased sales potential.
  • Collaborated with Key Account Managers to fast-track advertising efforts in regional retail stores. This optimized campaign timing and placement, leading to enhanced brand visibility and a wider customer reach.
  • Utilized data analytics platforms like CRM, MicroStrategy, and IRi to uncover hidden growth potential. These data-driven insights informed strategic decisions and improved execution across various regions, contributing to overall company growth.
  • Served as the Chicago point of contact for KDP brands serviced by Pepsi trucks for 4 months. By building strong relationships with key stakeholders and implementing data-driven strategies, the region achieved record-breaking growth of 29% compared to the previous year.

Sales Intern, Cold Beverages

Keurig Dr Pepper
05.2019 - 08.2019
  • Secured only full time job offer from internship co-hort as a result of top performance and largest business impact
  • Mined brand, industry, and customer data to identify sales growth opportunities. Developed strategic recommendations that boosted sales by 11% QoQ.
  • Collaborated with field reps, distributors, and retailers to secure market share. Managed activities, researched local conditions, and created selling tools, leading to a 120,000 incremental cases sold for bottlers in NorCal region
  • Utilized syndicated data resources (IRi & MicroStrategy) to craft compelling presentations for brand leaders, revealing growth potential in targeted markets
  • Adeptly managed bottling partner accounts, ensuring strategic alignment with corporate business objectives/goals.

Education

Bachelor of Arts - Marketing

Michigan State University, Eli Broad College of Business
East Lansing

Skills

  • Microsoft Office
  • MicroStrategy
  • IRi
  • CRM (Oracle, Salesforce, ZoomInfo)
  • Forecasting (SAP)
  • Budgeting (TPM, Siebel)
  • LinkedIn
  • Sales Navigator
  • Strategic Planning
  • Verbal and written communication
  • Project Management
  • Creativity and Innovation
  • Business Development
  • Partnerships and Alliances
  • Sales management
  • Relationship Building

Timeline

Director, Commercial Partnerships

Bartesian
11.2022 - Current

Associate Executive, National Accounts

Keurig Dr Pepper
06.2022 - 11.2022

Associate Manager, Field Marketing

Keurig Dr Pepper
08.2021 - 06.2022

Territory Sales Manager

Keurig Dr Pepper
06.2020 - 08.2021

Sales Intern, Cold Beverages

Keurig Dr Pepper
05.2019 - 08.2019

Bachelor of Arts - Marketing

Michigan State University, Eli Broad College of Business

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Andrew Palomba