Andrew R Capobianco
Winthrop,MA
Summary
20+ years experience in multichannel paid media management. Responsible for PPC, Video Advertising & Paid Social marketing strategy with an audience-first targeting and measurement approach to increase key audience interaction and ROI. Proficient in various marketing platforms including Google Ads, Facebook Ads Manager, LinkedIn Ads, and Microsoft Ads as well as in data analysis & storytelling, and communications. Currently specializing in Global PPC Management, Global Paid Social Management & Global SEO Management. Market-savvy department leader with strong background building client relationships and launching dynamic campaigns. Strengthen marketing approaches by leveraging current trend knowledge and balancing customer needs. Capture new customers and deep penetration consistently with strategic plans.
Overview
14
14
years of professional experience
1
1
Certification
Work History
PPC/SEO Manager
Cell Signaling Technology (CST)
Danvers, United States
12.2023 - Current
- As the SEO, Paid Social, and PPC expert on the CST team, Andrew is responsible for driving qualified web traffic from organic and paid channels to our portfolio of websites
- Determined strengths and weaknesses of current website implementations with detailed analyses
- Grew organic profiles through keyword research and proactive identification of new SEO opportunities
SEO/SEM Specialist II
Cell Signaling Technology (CST)
Danvers, United States
06.2021 - 12.2023
- Company Overview: Cell Signaling Technology (CST) is dedicated to providing the world's highest quality, innovative research products to accelerate biological understanding
- Andrew is responsible for all Paid Media including Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads & Twitter Ads
- Cell Signaling Technology (CST) is dedicated to providing the world's highest quality, innovative research products to accelerate biological understanding
Search Engine Marketing Supervisor
Leland Creative Marketing
Beverly, United States
03.2018 - 06.2021
- Worked with B2B & B2C Clients Generating Leads through Google Ads both Search and Display Networks, Paid Facebook and Linkedin Advertising Management & Organic Search Channels
- Also specializing in Website User Experience Architecture & Content Marketing through Website Design and Page Content
- Developed benefit-focused, engaging copy for print and online use
- Fostered positive work environment that encouraged creativity, collaboration, growth among team members
Search Engine Marketing Manager
GoingClear | Digital Agency
East Boston, United States
02.2017 - 03.2018
- Owned all SEO initiatives for Going Clear Interactive Clients
- Audited the SEO foundation of each site and implemented new title tags, meta descriptions, and improved the readability of on-page content
- Owned all PPC initiatives for Going Clear Interactive Clients
- Owned all Digital Marketing initiatives for Going Clear Interactive Clients
Search Engine Marketing Director
Mittcom
02.2012 - 03.2014
- Director of Paid Search Engine Marketing for Massachusetts 13th largest Advertising Agency, Google AdWords My Client Center Administrator, Google AdWords Qualified, SEO Analyst, Website Optimizer Director, Content Writer, Web and Graphic Designer, Paid Search Account Coordinator and Social Media Marketer
Paid Search Director
McDougall Interactive
Danvers, United States
10.2010 - 01.2012
- Handle Daily Operations of Google AdWords, Places, Analytics; Funnels and Goals, Website Optimizer, Microsoft AdCenter serving Bing and Yahoo, Facebook Ads, Twitter Operations Director, Blogger, Customer Service Associate and Technical Sales Associate
Education
Bachelors - Public Relations
Salem State College
01.1996
Associates Degree - Communications
Bunker Hill CC
01.1993
Associates Degree - Building Construction Technology
Wentworth Institute of Technology
05.1990
Skills
- Google Ads Specialist
- YouTube Ads Specialist
- Meta Ads Specialist
- Twitter Ads Specialist
- LinkedIn Ads Specialist
- Conversion Optimization Specialist
- Organic SEO Specialist
Certification
- Skills for Your First 90 Days as a New Manager
- Advertising on Twitter
- Lead Generation: Multichannel PPC Strategy
- AI Challenges and Opportunities for Leadership
- The Manager's Guide to Career Conversations in the Age of AI
Personal Information
Title: PPC/SEO Manager
Timeline
PPC/SEO Manager
Cell Signaling Technology (CST)
12.2023 - Current
SEO/SEM Specialist II
Cell Signaling Technology (CST)
06.2021 - 12.2023
Search Engine Marketing Supervisor
Leland Creative Marketing
03.2018 - 06.2021
Search Engine Marketing Manager
GoingClear | Digital Agency
02.2017 - 03.2018
Search Engine Marketing Director
Mittcom
02.2012 - 03.2014
Paid Search Director
McDougall Interactive
10.2010 - 01.2012
- Skills for Your First 90 Days as a New Manager
- Advertising on Twitter
- Lead Generation: Multichannel PPC Strategy
- AI Challenges and Opportunities for Leadership
- The Manager's Guide to Career Conversations in the Age of AI
Bachelors - Public Relations
Salem State College
Associates Degree - Communications
Bunker Hill CC
Associates Degree - Building Construction Technology
Wentworth Institute of Technology
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