Andrew Recker
Liberty Township,Ohio
Summary
Innovative and creative digital marketing professional with a proven track record in managing large-scale digital advertising campaigns. Experienced leader recognized for analyzing and implementing projects and surpassing goals. Respected in the field by superiors, colleagues, and clients. Insightful Digital Marketing Executive bringing 15 years of hands-on experience managing digital marketing campaigns heavily focused on direct response and revenue generation. Objective and practical professional with proven success in direct response marketing through multiple online channels.
Overview
12
12
years of professional experience
Work History
Digital Marketing Manager
Roto-Rooter Service Company
Cincinnati, Ohio
07.2019 - Current
- Manage, budget, and evaluate $70 million in online marketing initiatives
- Develop and implement local and national marketing programs for over 200 locations, utilizing various channels including search engines, partnerships, affiliate programs, social media, and programmatic display
- Oversee online reputation management efforts
- Conduct ongoing analysis of website traffic, perform keyword research, and utilize web analytics tools to enhance conversion rates and identify growth opportunities
- Collaborate with external SEM, SEO, and website development agencies
- Implement data-driven attribution tracking methods to optimize budget allocation across media channels
- Utilize website management best practices and conduct path analysis reporting
- Lead social media and content marketing strategies to increase brand engagement and awareness
- Manage budget and P&L and provide weekly KPI reporting to C-level management
- Assist in annual business plan development.
Digital Marketing Manager
Roto-Rooter Services Company
Cincinnati, OH
05.2012 - 07.2019
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Evaluated effectiveness of digital marketing activities against established objectives.
- Negotiated contracts with vendors such as web designers, copywriters and photographers.
Education
Bachelor of Science -
The Ohio State University
01.2005
Skills
- Paid Search Advertising
- P&L Management
- Search Engine Optimization
- Local Search Optimization
- Digital Display
- Paid Social
- AI and Automation Implementation
- Reputation Management
- Brand Development
- Conversion Attribution
- Reporting and Analysis
- Google Analytics
- Marketing Automation
- Data-Driven Decision-Making
- Contract Negotiation
- Market Trends Analysis
Related Skills Strengths
- Effective leadership and team management
- Strong communicator and motivator
- Proficient in managing multiple projects concurrently
- Budget management and goal achievement
- Creative problem-solving skills
- Excellent facilitator for meetings and group discussions
Personal Information
Title: DIGITAL MARKETING PROFESSIONAL
Timeline
Digital Marketing Manager
Roto-Rooter Service Company
07.2019 - Current
Digital Marketing Manager
Roto-Rooter Services Company
05.2012 - 07.2019
Bachelor of Science -
The Ohio State University
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