Andrew Rittler

• Maintained external website and SharePoint Sites using content management systems and associated plugins.
• Copyedited, proofread and revised government presentation, print materials and press releases before dispersal.
• Developed ideas and internal leads for new stories according to industry trends.
• Coordinated with creative and design teams to produce high-quality visuals for presentational and digital materials.
• Took photographs and videos during special events for promotional materials and social media pages.
• Prepared or edited organizational publications such as employee newsletters, Congressional Testimony, or presentations for internal or external audiences.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.

• Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
• Identified growth opportunities and developed initiatives to increase market share.
• Monitored and optimized advertising campaigns using Google, Facebook and Bing.
• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
• Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Managed team engaged in ongoing product optimization, account management and ad placement.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Increased customer engagement through social media.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Monitored return on investment of online and social media marketing efforts.

• Exercised appropriate cost control to meet budget restrictions and maximize profitability.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
• Advocated for organization and company mission to raise awareness and support.
• Built relationships with donors, government officials and other organizations to secure funding and support for organization.
• Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
• Created promotional materials and provided insightful information to social media, websites and print media to educate public.
• Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
• Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
• Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
• Managed financial, operational and human resources to optimize business performance.
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Cultivated company-wide culture of innovation and collaboration.
• Monitored key business risks and established risk management procedures.
• Initiated strategy to drive company growth and increase market share and profitability.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Oversaw divisional marketing, advertising and new product development.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.

• Expanded employment opportunities for veterans by 25% through the development of new apprenticeship programs
• Collaborated with 45 of the largest companies in America to create new apprenticeship programs
• Planned, organized, and executed a 30-day plan which included a 500+ attendee event to include the Secretary of Veterans Affairs beginning in DFW to launch a new program for the US Dept of Veterans Affairs (VA)
• Gained commitments from over 25 large companies to hire veterans through VA programs
• Pushed for better access to education and employment opportunities for America's vets
• Teamed up with various groups to optimize understanding of business and challenges
• Improved outreach with strong community relations and positive connects with teachers

• Managed media relations and campaigns to address public communications in crisis situations.
• Acted as point of contact for inbound media related calls.
• Managed communications with external and internal stakeholders across entire incident lifecycle.
• Created and implemented internal and external communication plans to establish consistent and timely messaging.
• Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
• Collaborated with internal stakeholders to design strategies for messaging and communications.
• Wrote content for press releases, website and social media campaigns.
• Built and strengthened relationships with members of media in order to promote positive coverage.
• Developed media strategies to support product launches, increase public visibility and drive customer engagement.
• Coordinated and directed public relations activities to align with corporate strategic goals.
• Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
• Represented company at multiple public forums and conferences.
• Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
• Oversaw website copy and social media platforms.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Created and managed social media campaigns to increase brand engagement.
• Improved website visibility through development and implementation of SEO strategies.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Devised content strategy to effectively engage target audiences.
• Conducted market research to identify new opportunities and target markets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Coordinated with design and media teams to develop high-quality creative assets.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Led the communications team for a billion-dollar transportation project, including developing and executing communication plans, managing media relations, and creating and managing social media accounts.
• Managed the company website and social media accounts, including creating and editing content, responding to comments and questions, and monitoring analytics.
• Responded to media inquiries and secured media coverage for the project, including writing and editing press releases, pitching stories to reporters, and conducting interviews.
• Partnered with local businesses and civic organizations to promote the project and its benefits to the community.
• Developed events and programming to benefit the community, including community forums, educational workshops, and volunteer opportunities.
• Built and maintained the company's corporate image, brand, and identity, including developing and executing branding guidelines, creating and managing marketing materials, and overseeing the company's website and social media presence.
• Designed and edited promotional publications, including brochures, newsletters, and annual reports.
• Wrote and edited various media content and press releases, including news releases, feature stories, and blog posts.
• Gave presentations and spoke publicly at interviews, conferences, and company events.
• Developed content for company websites, social media pages, and messaging platforms.
• Crafted company newsletters and press releases for print and online materials.
• Developed and maintained the company's corporate image and identity using logos and signage.
• Analyzed client activity and feedback to locate product and workflow weaknesses and made necessary adjustments.
• Collaborated with marketing and design teams to create unique promotional content.

• Successfully advocated for funding and policy positions on behalf of constituents, resulting in $10 million in federal funding for local projects and the passage of several key pieces of legislation.
• Met with business leaders, elected officials, and law enforcement at local, state, and federal levels to discuss various concerns and funding requests, resulting in positive outcomes for constituents.
• Hosted town halls, public meetings, and other information-based opportunities for constituents, providing them with a voice in the political process.
• Facilitated and organized events centered around legislation, appropriations, and campaign visits from Senator within the North Texas region, ensuring that constituents had access to their elected officials.
• Prepared staff work schedules and assigned team members to specific duties, ensuring that the office ran smoothly and efficiently.
• Delegated work to staff, setting priorities and goals, empowering staff to take ownership of their work.
• Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships, building trust and rapport with constituents.
• Mitigated business risks by working closely with staff members and assessing performance, identifying and addressing potential problems before they arose.

Responsibilities

• Represented the interests of constituents to federal, state, and local government officials.
• Handled constituent casework, including responding to inquiries, resolving problems, and providing information and assistance.
• Organized and coordinated public events, such as town halls, forums, and constituent meetings.
• Managed the office's budget and staff.
• Developed and implemented communication strategies to keep constituents informed about the Senator's work.

• Successfully identified target audiences and developed optimized communication plans to engage and interest individuals, resulting in increased membership and donations.
• Built and maintained a strong corporate image, brand, and identity for the NFIB, which is now recognized as a leading voice for small business owners.
• Developed and implemented advertising and promotion programs that were compatible with public relations efforts, resulting in increased awareness of the NFIB and its mission.
• Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events, which helped to shape public opinion and influence policy decisions.

Responsibilities

• Developed and implemented communication plans to engage and interest target audiences, including small business owners, policymakers, and the media.
• Built and maintained the NFIB's corporate image, brand, and identity.
• Developed and implemented advertising and promotion programs that were compatible with public relations efforts.
• Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events.
• Managed the NFIB's website and social media accounts.
• Organized and coordinated public events, such as town halls, forums, and press conferences.
• Managed the NFIB's budget and staff.

• Successfully identified target audiences and developed optimized communication plans to engage and interest individuals, resulting in increased membership and donations.
• Built and maintained a strong corporate image, brand, and identity for ABC, which is now recognized as a leading voice for the construction industry.
• Developed and implemented advertising and promotion programs that were compatible with public relations efforts, resulting in increased awareness of ABC and its mission.
• Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events, which helped to shape public opinion and influence policy decisions.

Responsibilities

• Developed and implemented communication plans to engage and interest target audiences, including construction professionals, policymakers, and the media.
• Built and maintained ABC's corporate image, brand, and identity.
• Developed and implemented advertising and promotion programs that were compatible with public relations efforts.
• Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events.
• Organized and coordinated public events, such as town halls, forums, and press conferences.