Summary
Overview
Work History
Education
Volunteer Experience
Timeline
Generic
ANDREW ROGOWSKI

ANDREW ROGOWSKI

New York

Summary

Sports industry expert and seasoned media/ad-tech professional with experience across sales, pricing, revenue operations, and product strategy

Overview

13
13
years of professional experience

Work History

Global Publisher Solutions Manager, Sports

TikTok
New York
05.2024 - Current
  • Led product ideation, managed the roadmap, and led GTM strategy for products and solutions built to enhance the sports content experience
  • Conducted ecosystem, user, and competitive research to define and support the value proposition for sports publishers on TikTok
  • Created and launched a sponsorship framework to drive sponsorship revenue and premium sports content supply for major sports tentpole events, including the Super Bowl, March Madness, FIFA World Cup, and the Olympics
  • Led XFN publisher monetization workstream to insert ad placements on previously only user-side products (e.g.,). Search Hubs, Event Pages)
  • Developed the live streaming strategy for sports on TikTok, optimizing for user experience, while ensuring significant revenue potential through live streaming advertising and sponsorship opportunities

Global Product Marketing Manager

TikTok
New York
04.2021 - 05.2024
  • Launched Pulse Premiere, TikTok’s first content partner monetization ad product, generating $xxxM revenue in year one
  • Conducted comprehensive inbound and competitive research to guide product ideation, understanding the needs of advertisers and content partners
  • Collaborated closely with the Product Management and Engineering teams to develop both the MVP and long-term product roadmaps
  • Functioned as key product lead in content partner pitches, helping BizDev team close deals with 20+ global content partners, including major broadcasters (eg. NBCU, Disney), digital publishers (eg. Conde Nast, BuzzFeed) and professional sports leagues (e.g. NFL, MLB)
  • Built a global GTM strategy for Pulse Premiere, defining the value proposition, measurement framework, pricing, and sales activation strategy
  • Partnered with regional sales and marketing teams to tailor and implement GTM strategy and drive product adoption in NA, EUI, and METAP
  • Orchestrated cross-functional workstreams across BizDev, User Ops, Legal, Finance, and Ad Ops teams to ensure a seamless product launch
  • Managed external partner relationships, offering strategic insights on content and revenue growth through weekly meetings and in-depth QBRs

Account Director/Product Marketing Lead

Hudson MX
New York
01.2018 - 04.2021
  • Performed discovery with Big 6 agencies to analyze current processes and determine where software could be utilized for efficiency
  • Developed and managed customized product roadmaps from start to finish, working with the engineering team to meet deliverables and timelines
  • Led GTM strategy - managed large agency sales clients, from original sales pitch through company-wide enterprise software roll-out and use
  • Managed a team of 5 CSMs and 10 AMs to help support all post-sale client needs

Sr. Analyst, Revenue Operations – Partnerships

Snap Inc
New York
06.2017 - 11.2017
  • Supported partnership sales team negotiation by building out revenue sharing models and minimum guarantee revenue models for content partnerships with major sports leagues and entertainment networks: MLB, NFL, NBA, NHL, Fox, NBC, and others
  • Researched and maintained calendar of high priority sports and entertainment events, making note of rights/ownership structure
  • Collaborated with leagues, individual teams, and entertainment event companies to develop live event sponsorship packages

Manager, Yield and Monetization

The Guardian US
New York
01.2016 - 05.2017
  • First US yield employee, charged with creating an effective yield management system to generate and drive direct and programmatic revenue
  • Built and enforced monthly open and agency rate cards and pricing rules via analysis of historical rates and market trends
  • Managed the ad tech stack, including onboarding DSPs and header bidding solutions, and monitored performance to maximize indirect revenue
  • Worked with the CFO and finance team to forecast and set revenue goals, and provide strategy recommendations

Sr. Analyst, Video Yield Management

AOL
New York
01.2015 - 01.2016
  • Built pricing models and developed sales strategy by analyzing supply and demand across all inventory sources
  • Forecasted monthly quarterly revenue projections, and worked with cross-functional teams to identify new revenue opportunities
  • Built and maintained reporting files to monitor booking trends by advertiser, agency, and industry across all inventory sources

Digital Sales Strategy and Operations

The Wall Street Journal
New York
09.2012 - 12.2014
  • Developed/maintained sales relationships with clients and agencies, understanding each account’s organization, needs, and revenue potential
  • Reached 170% of FY 2014 sales revenue goal, including 380% of digital goal, working with large telecom and tech clients
  • Assisted the product team in building, defining and distinguishing new products to address business needs for advertisers

Education

Bachelor of Science - Business (with minor in Legal Studies)

Ithaca College, School of Business
Ithaca, NY
05.2012

Volunteer Experience

09/2022 - Current

PAWS NY (Pets are Wonderful Support)

Dog Walking and Pet Care for NYC residents at-risk of losing their pets due to physical and financial obstacles

Timeline

Global Publisher Solutions Manager, Sports

TikTok
05.2024 - Current

Global Product Marketing Manager

TikTok
04.2021 - 05.2024

Account Director/Product Marketing Lead

Hudson MX
01.2018 - 04.2021

Sr. Analyst, Revenue Operations – Partnerships

Snap Inc
06.2017 - 11.2017

Manager, Yield and Monetization

The Guardian US
01.2016 - 05.2017

Sr. Analyst, Video Yield Management

AOL
01.2015 - 01.2016

Digital Sales Strategy and Operations

The Wall Street Journal
09.2012 - 12.2014

Bachelor of Science - Business (with minor in Legal Studies)

Ithaca College, School of Business

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