Customer-focused Territory Sales Representative with 15 years of experience generating revenue through individually tailored sales strategies. Product-fluent marketer, effortlessly demonstrating product usefulness in daily applications. Creative and personable representative with customer-focused outreach tactics and lead generation strategies.
Overview
16
16
years of professional experience
Work History
Territory Sales Representative
Belt Power
01.2023 - Current
Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
Resurrected and monetized dormant leads to build book of business and increase revenues.
Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Territory Sales Representative
Zep Sales and Service
08.2017 - 12.2022
Achieved or exceeded company defined sales quotes
Resurrected and monetized dormant leads to build book of business and increase revenues.
Selected correct products based on customer’s needs, product specifications and applicable regulations
Quoted prices, credit terms and other bid specifications
Attended advanced training sessions and conferences to increase product knowledge and productivity.
Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Outside Sales Manager
Diversified Electrical Products Co.
08.2014 - 08.2017
Manufacturer sales representative, covering Kentucky, Indiana, West Virginia, and Southern Ohio
An array of responsibilities encompassing manufacturer sales, marketing, and distributor management
Target, secure, and develop new business and new customers
Represent nearly a dozen industry leading manufacturers, working closely to tailor solutions, introduce innovative and adaptive technologies, while reducing cost, increasing productivity, and streamlining manufacturing processes
Build long-term relationships with customers by providing consulting advice, customer, competitor, and risk analysis; product and advertising research
Provide development data, such as forecasts, account management data, and key performance indicator reports.
Account Manager
Buckeye Distributing
08.2011 - 08.2014
Managed all sales aspects of assigned territory for Ohio’s largest independent food and beverage retail distributor
Existing and new account development and growth
Expand market share
Increase shelf presence and exploit new growth opportunities (i.e
Displays)
Set and achieve distribution goals; identify new route-to-market opportunities
Achieve retail goals through identifying and closing new opportunities with local, regional, and national retail accounts, both small and large formats
Create, implement, and manage merchandizing and programming (i.e
TPR & CMA) strategies
Inventory management, cost control, and sales projections.
Territory Manager
Swisher International
02.2008 - 08.2011
Managed all aspects of business within my respective territory; including, but not limited to: identifying, securing, building, and developing new customer accounts and distribution partnerships
Some noteworthy accomplishments: Sales projections, presentations, marketing & POS budget, execute volume and distribution plans to achieve overall company goals and expectations
Develop and implement sales incentives and programming for DSD and broker partners
Retail programming & strategies (e.g
TPRs, slotting, rebates, promo calendars, etc.); such as negotiating POG space, slotting, and promotional opportunities
Schedule and conduct “route rides” with distributor MGMT and sales force
Educate and motivate distributor sales team, ensuring presence of mind and Swisher sales and merchandise practices and standards were realized.
Education
Northern Kentucky University
Highland Heights, KY
01.2004
Skills
Sales forecasting ~ Distribution Development & Management Account Development ~ Sales Programming ~ Forecasting ~ Budget Management & Cost Control ~ Process Simplification & Service Delivery
~ New Business Development ~ Account Management ~ Sales Administration, Operations, & Management ~
~ Brand Development ~ Customer Service ~ Key Account Development ~
~ Sales Channel Development & Management ~ Sales Team Management
References
Benjamin Adams, Vice President of Sales – Natura Wholesale & Distributing, 859-907-2705