Andrew Santacroce

• Built, trained, and led a high-performance retail and events marketing team, establishing seven offices across three states. Developed a successful infrastructure to drive continuous improvement, ensuring team members consistently meet or exceed monthly projections, business goals, and KPls
• Coordinated and managed corporate-company participation in retail events per month, overseeing all aspects of event planning, from innovating marketing concepts to organizing logistical setup and breakdown.
• Rebuilt the marketing department from the ground up to exceed expectations from +2.5M-8.4M
• Utilized data analytics to define process improvements to enhance efficiencies and quality of work; forecasted annual and monthly projections through various metrics and trend reporting.

• Contributed to contract negotiations and handled vendor relationships while working to optimize ROl for the marketing operations budget across all seven offices.

Defined hiring plans to accommodate

growth across all markets and created employee policies, manuals, and training programs to optimize production.

• Inspired and motivated multi-functional

teams to strive for high standards and continuous process improvement while establishing a mentorship program to identify and promote top talent.

• Set performance and quality standards for the production and delivery of products and services
• Enhance streamlining via technology also through various business interactions
• Direct initiatives to improve communication and foster collaboration
• Improve operating/financial/marketing procedures
• Ensure all areas of operations perform optimally by collecting and analyzing data
• Implement strategies to meet both short-term and long-term business objectives
• Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
• Streamlined operations by identifying inefficiencies and implementing process improvements.

• Responsible for increasing company sales and operational efficiency through close client relationships, vendor relationships, and attending to the individual consumer on a personal level
• Demonstrated an unwavering commitment to customer service, adding new vendors and clients while maintaining premium service levels with existing accounts
• Impact and Results: Generated over $2 Million in revenue
• Received 3 promotions during a 2 year tenure, resulting in management of a 7 person team
• Attend and lead regular management and mentorship meetings to increase operational effectiveness
• Serve as mentor to new classes of employees, ensuring that they have proper training, guidance, and leadership
• Promoted 4 employees into management through mentorship and devotion to business practices
• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

• Responsible for assisting Superintendents and Project Managers, by maintaining superior safety and quality control on all products and procedures
• Assisted with management of record keeping, contracts, and permits as necessary for commercial projects
• Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.