ANDREW S. GOODWYN

• I completed my MBA with honors and dual concentrations in Marketing and Operations Management. I earned certifications in Lean Six Sigma, Content Marketing, Social Media Marketing, and Social Media Intelligence. I am expertly versed in all aspects of project Management.
• Home Depot Project My team and I designed a new network platform for the Pro Services Division of Home Depot to help their customers connect with their Pro Services Division digitally. It was successfully launched in December 2023.
• RaceTrac Project My team and I worked with the Director of Marketing and the Social Media Director to help RaceTrac connect more intimately through social media platforms with their customer base. We recommended new strategies to do so and in addition used social media intelligence to help track the effectiveness of their current and proposed strategies.
• Coca-Cola Project My team and I helped Coca-Cola design a new adult non-alcoholic beverage to compete in that industry more effectively replacing their stalled and eventually failed “Bar None” initiative launched in 2019.

• Successfully revitalized the declining Georgia Region. In 2 years and 7 months, I increased annual sales from $343,000 to $393,000, while maintaining a 92% customer retention rate. I provided marketing services online, in-person and in print for commercial construction companies in the state of Georgia. I recommended products to customers based on customer needs and interests. I contacted regular and prospective customers to demonstrate products and solicit orders. Provided on-going support after sales or contract is signed. I developed, cultivated, grew and managed accounts. I identified prospective customers by attending trade shows and conferences, telephone activity, and in person walk-ins. I participated in key professional organizations and societies, like the Association of Building Contractors and the Electricians Association, the IEC. I set and monitored personal sales objectives and goals while exceeding monthly and yearly profitability goals.

• Successfully implemented Point of Sale systems to retail businesses throughout metro Atlanta. For 16 months, I performed at above 142% to plan in both revenue and new customer acquisition.

• Successfully prospected for and identified local businesses to help them manage cost and streamline their operations by implementing credit card processing services, payroll services and gift card marketing. For 12 months, I performed at 230% to plan for both revenues and new customer acquisition.

• Successfully led both the sales team and production team for a small start-up market research firm. My sales team successfully implemented our market research services in over 50 of Motorola's Authorized Dealers. Named one of Motorola's "Ten Best Things" of 2012 for all vendors company wide. My production team generated over 1,000 reports from executives in the Transportation industry in order to understand intimately what their needs are. Sales Team performed at 150% to plan while Production Team performed at over 250% to plan.

• Successfully implemented sales plan. Performed at 250% - 300% to plan each month in both revenues and new customer acquisition.
• Ranked in the top 15 every month starting in my 3rd month out of 110 sales representatives and 250% - 300% to plan on average over 4 years
• Awarded "Top Producer of the Month" designation 6 times

• Managed $30 Million investment portfolio with over 700 clients; increased client base by 60%.
• Performed at 160% of plan for three years.

Successfully transitioned 80% of client base to UBS - 30% above industry average

• Graduated 1st in class of 138 candidates in 3-year advisor-in-training program.
• Ranked 9th of 110 brokers in Atlanta region for achievement of sales plan (150% of plan for 4 years).
• Exceeded every goal at each of seven stages of financial advisor-in-training program (rated by Wall Street Journal as most respected training program of any investment firm)