Andrew Shelton
Eden Prairie,MN
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
22
22
years of professional experience
Work History
Director of Medical Education– Upper Extremities
Stryker
11.2024 - 12.2025
- Led a strategic reorganization to support fast-paced business growth while ensuring educational products and events aligned with current and future business needs.
- Reorganized a 15-member team, realigning roles, workflows, and priorities to support rapid Upper Extremities business growth.
- Built a 2-year strategy by integrating cross-department input to set priorities, budgets, staffing, and long-term goals.
- Served on the Upper Extremities Leadership Team, shaping culture, direction, and long-term strategy.
- Led strategic partnerships across Sports-Med, Trauma, and Joint Replacement to align education needs and showcase full-continuum shoulder care.
- Enhanced education development and delivery by implementing a third-party workshop for more impactful learning.
- Boosted customer engagement 12% to 2,533 surgeons across 663 events by expanding regional, digital, and industry offerings.
- Managed an $11M budget across MedEd, Industry Events, Fellows, and the Bloomington Lab.
- Improved faculty selection by defining KOL criteria for national courses and identifying future faculty alignment.
- Built budget and event-tracking dashboards to guide decisions for business leaders, sales, marketing, and medical education teams.
- Served on the Medical Education Council as Lead of Talent and Development to make Medical Education a career destination.
Director of Medical Education – Spine
Stryker
09.2022 - 11.2024
- Developed a team that builds education courses and solutions aligned to key customer segments, divisional priorities, business strategies, and product launches.
- Led and empowered a nine-person team to elevate Spine division education through stronger collaboration, communication, strategic alignment, and streamlined processes.
- Drove Q12 action planning that boosted the team’s rollup score from 3.83 (2022) to 4.54 (2024), improving roles, responsibilities, workflows, branding, communication, customer-segment strategy, and team development.
- Built strong partnerships with Neurosurgical and Mako units to align education for joint product launches, leveraging national MedEd events, mobile labs, tradeshows, and LMR activities.
- Increased MedEd events despite a reduced budget by creating a budget dashboard for sales leadership, leveraging internal facilities, cutting contractor spend, and optimizing shipping logistics.
- Partnered with Kenco to transition capital shipping for MedEd, sales training, tradeshows, and demos, reducing overall spend by 20% in 2024.
- Gathered and incorporated 100+ annual inputs from the sales division, marketing, President Councils, sales leadership, and customer feedback to shape future MedEd plans.
Director of Education, Training & Clinical – Emergency Care
Stryker
02.2020 - 09.2022
- Aligned sales training, customer education, clinical marketing, and field clinical specialist teams to develop and deliver innovative educational solutions to elevate the sales forces’ and customers’ everyday performance and positively impact outcomes.
- Led and empowered a 13-person team delivering customized trainings and clinical education, training 200 account managers and tens of thousands of frontline customers; registered 12,000+ users and drove 17% growth in engagement.
- Secured funding for clinical marketing animation by drafting and presenting a compelling business case; launched in 2021.
- Scaled single in-person trainings into a virtual training model with 1,700 attendees, a 14% lift in competency assessments, and a 99.1% satisfaction rate.
Senior Global Medical Education & Field Training Manager
Medtronic, Inc.
06.2016 - 02.2020
- Built and coached a five-person team delivering tailored education to 600 field reps and 5,000+ physicians/clinicians, driving a 30% increase in therapy adoption.
- Led the launch of two new LMS platforms for sales and customer education, expanding education reach by 50%.
- Created and executed a competitive messaging strategy and online tool, achieving 100% field engagement in the first month and supporting new-hire and tenured rep development.
- Developed and launched a SCS simulator for customer and sales training by scoping the project, securing funding, and establishing metrics that showed a reduction in customer time-to-adoption by 50%.
Pain, Brain, Spine, & Urology Fellows Program Manager
Medtronic, Inc.
08.2013 - 06.2016
- Grew brand awareness and customer loyalty through the execution of Fellows Programs by setting and driving strategy, managing a $5.5M budget, leading project teams, supervising up to 150 faculty, and developing positive customer and faculty relationships.
- Unified four business units ($1B revenue) by aligning vision, improving resource allocation, and integrating internal and external messaging.
- Designed and executed transition-to-practice strategies for fellows across 10 medical specialties.
- Cut course vacancies from 30% to under 1% by overhauling enrollment, launching a required pre-course learning module, and implementing consistent customer and field communication.
Senior Clinical Specialist/Field Lead
Medtronic, Inc.
08.2007 - 08.2013
- Supported surgical Pain & DBS case coverage, executing education programs, and maintaining customer relationships in a $6M sales territory.
- Aligned clinical activities with sales goals, supporting territory growth of 12% (2013), 10% (2012), and 26% (2011).
- Coordinated surgical case coverage for 20+ Medtronic personnel and their surgeon partners.
Technical Services Consultant
Medtronic, Inc.
07.2003 - 08.2007
- Collaborated with internal departments as lead technical service representative to achieve technical consistency across products and literature in the development of new products.
- Lead a needs analysis, development and implementation of a replacement knowledge management system still utilized by the technical and patient services groups.
Education
Master of Business Administration -
Portland State University
Portland, ORBachelor of Arts - Psychology
Boston University
Boston, MASkills
- Advanced presentation, written, and oral communication, especially with physicians and clinicians
- Strong leadership and relationship-building skills with physicians, clinicians, patients, and colleagues
- Well-honed interpersonal, coaching and influence skills
- Project management skills Trained in DMAIC process improvement and CAP tools
- Demonstrated ability to work with large quantities of statistical data and convert it into actionable results
- Experience with Windows programs, including Microsoft Office Word, Excel, PowerPoint, Project, Outlook, Visio, FrontPage, Publisher, Mindjet MindManager, Adobe Acrobat, SharePoint, Adobe Premiere, LMS systems (Cornerstone and Webanywhere, and Docebo) and eLearning tools (Adobe Captivate & Articulate)
Timeline
Director of Medical Education– Upper Extremities
Stryker
11.2024 - 12.2025
Director of Medical Education – Spine
Stryker
09.2022 - 11.2024
Director of Education, Training & Clinical – Emergency Care
Stryker
02.2020 - 09.2022
Senior Global Medical Education & Field Training Manager
Medtronic, Inc.
06.2016 - 02.2020
Pain, Brain, Spine, & Urology Fellows Program Manager
Medtronic, Inc.
08.2013 - 06.2016
Senior Clinical Specialist/Field Lead
Medtronic, Inc.
08.2007 - 08.2013
Technical Services Consultant
Medtronic, Inc.
07.2003 - 08.2007
Bachelor of Arts - Psychology
Boston University
Master of Business Administration -
Portland State University
COMMITTEES/AWARDS
Medical Education Council Member and Project Team Lead (2020 – 2025), Emergency Response Immersion (ERI) Program Executive Sponsor (2022), Culture Ambassador (2021 – 2022), Think Twice Training Facilitator (2021), Two Clinical Service Lead Awards for the launch of Restore Sensor and SureScan (2012 and 2013), National Clinical Specialist All-Star Award for Exceptional Service (2010 and 2013), District Clinical Specialist of the Quarter (multiple occasions, 2007-2013)
Section name
- Medical Device Industry | Business Development | KOL Identification, Development, and Management
- Strategic Planning | Project Management | Tactical Execution | Brand Communication