Master Instructor - SCUBA diving Certified more than 500 divers worldwide
Technical diving, Underwater photography, exploration and ocean conservation
Andrew Smith
Los Gatos,CA
Summary
Innovative communicator with extensive experience in technical outreach, power electronics and product marketing. Skilled in creating and mentoring successful teams, technical oversight, and crafting impactful messaging. Poised to enhance organizational visibility and engagement across diverse audiences.
Overview
39
39
years of professional experience
Work History
Added Director of Channel Marketing
Power Integrations
San Jose, CA
02.2026 - Current
- Identified key deficiencies scalability challenges.
- Redirected team strengths to focus on key metrics
- Building effective sampling program
- Moving channel Marketing from tactical support to strategy led region/application focus
- Engaged with key channel partners to better execute strategy and optimize expenditure
Added Director of Technical Documentation
Power Integrations
San Jose, CA
07.2024 - Current
- Hired, trained and direct documentation team (DCSD)
- Architected online tools to support hundreds of simultaneous documentation tasks
- Created automation tool to generate engineering reports - reducing loading by 50%
- Implemented programs to automate PPAPs, special part numbering and Master Supply Agreements
- Developed methodologies to simplify document approval processes, translation and verification
Added Director of Technical Outreach
Power Integrations
San Jose, CA
03.2018 - Current
- Company representative for providing technical messages both internally and externally
- Conduct hundreds of press and analyst meetings worldwide
- Define go-to-market messaging, advertising campaigns and message focus for sales organizations
- Author articles, white papers, tech. briefings and opinion pieces
- Industry presentations at trade shows and conferences
- Technical review of all outbound technical documents - press releases, presentations, papers, documents, sales collateral and materials for low-, mid- and high-power BUs
Director of Training
Power Integrations
San Jose, CA
05.2015 - Current
- Created widely regarded training department at Power Integrations - delivering technical and product training to >500 sales and applications engineers worldwide
- Created online training platform with multi-language domains delivering > 150 courses worldwide
- Established training metrics to assess program effectiveness and drive continuous improvement. Achieved 95% course completion rate
- Write technical training courses on SMPS covering power conversion applications across multiple device platforms and technology types
- Work with cross-functional teams to align training initiatives with organizational goals and ensure entire team has timely access to training materials
- Designed, organized and managed worldwide >10 conferences for hundreds of delegates. Events are always on budget, hugely popular, drawing numerous plaudits from CEO and executive team
- Wrote and deployed company knowledge-base on PowiGaN technology
- Created and delivered > 130 virtual product training and strategy sessions for worldwide team during Covid epidemic
Senior Product Marketing Manager
Power Integrations
San Jose
03.2004 - 05.2015
- Developed and delivered comprehensive go-to-market strategies for new product launches in LED, Printer, Adapter/charger, PoE and DC DC converter families
- Led company strategy in the LED lighting market managing 6 product families to grow business to $30 M in sales
- Re-architected and resurrected failing DC-DC products to achieve success in emerging PoE market
- Managed product lifecycle from inception to EOL, optimizing product offerings based on customer feedback and sales data
Product Marketing Manager
Vishay Siliconix
San Jose, CA
11.2001 - 03.2004
- Developed and brought to market power MOSFET technology for the DC to DC converter space. Authored technical papers and managed development and introduction of new 20-200 V high efficiency MOSFETs using Miller capacitance optimization techniques (WFET)
Product Marketing Manager - Western US
Advance Power
11.1994 - 11.2001
- Led representative Sales network supporting Western United States and Canada
- Provided Technical support for customers, sales and factory support teams selling products I developed
Power Supply Design Engineer
Advance Power
Bishops Stortford, Hertfordshire (UK)
07.1987 - 11.1994
- Designed and developed switched-mode power supplies from 25 W buck converters to 400 W offline half bridge converters and telecom power supplies
- Managed production of high performance Telecom converters for key customer representing 25% of company business
- Cited by customer as key to maintaining Advance Power as a favored supplier
Education
Master of Science - Electrical Engineering
Middlesex
London England06-1994
Skills
- Developer of scalable process architectures
- Team builder
- Proactive solution provider
- Decision-maker and executor
- Educator, presenter, mentor and leader
Interests
Timeline
Added Director of Channel Marketing
Power Integrations
02.2026 - Current
Added Director of Technical Documentation
Power Integrations
07.2024 - Current
Added Director of Technical Outreach
Power Integrations
03.2018 - Current
Director of Training
Power Integrations
05.2015 - Current
Senior Product Marketing Manager
Power Integrations
03.2004 - 05.2015
Product Marketing Manager
Vishay Siliconix
11.2001 - 03.2004
Product Marketing Manager - Western US
Advance Power
11.1994 - 11.2001
Power Supply Design Engineer
Advance Power
07.1987 - 11.1994
Master of Science - Electrical Engineering
Middlesex